Digital Commons @ SIA (Sotheby's Institute of Art)
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542 research outputs found
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ONEINART: A Unified Art Platform for the Indian Art Market
The Indian Art Market, despite its rich cultural history, remains underrepresented in the global digital space. ONEINART aims to address this gap by creating a localized online platform specifically tailored for the Indian Art Market, connecting Artists, Artisans, Galleries, and Collectors. The platform’s mission is to enhance the visibility of regional artists and foster connections between creators and buyers, bringing cultural and geographical divides. This business proposal explores the current landscape of the Indian Art Market, which has experienced significant growth over the past two decades, driven by economic expansion and a growing interest in art investment. Through extensive market research and competitor analysis, it defined the need for a unified platform like ONEINART, which understands and respects the cultural nuances of the country while providing a seamless, secure, and user-friendly experience for both buyers and sellers. The platform’s unique selling proposition lies in its ability to focus on local artists and art forms, offering tailored marketing initiatives and leveraging technology to facilitate transactions and foster trust within the art community. This thesis also examines the economic and technological factors shaping the art market and how the platform will position itself within this evolving landscape by tapping into government support for the arts and utilizing cutting-edge digital tools. The business plan outlines a phased approach to launching and scaling the platform, beginning with targeted regional markets and expanding nationally and internationally. Financial projections, competitor analysis, marketing strategies, and operational frameworks are provided to ensure the platform’s long-term viability and success. By offering a focused and culturally relevant platform, ONEINART seeks to become a leading force in promoting Indian Art to the world, making it accessible and appealing to a broader audience
The Evolution of Heritage: How Three Iconic American Jewelry Houses Have Navigated Their Legacy
This thesis explores the evolution and preservation of heritage of three iconic American jewelry houses: David Webb, Harry Winston, and Tiffany & Co. Through a detailed examination of their foundational design philosophies, the impact of ownership changes, and responses to modern trends and cultural shifts, this study investigates how each house has navigated the balance of tradition and innovation. Archival research, published materials, and analysis of design practices have revealed the influence of each house’s foundational principles as well as the challenges posed by evolving markets and ownership. This research highlights the strategies that have allowed each house to remain prestigious while honoring their heritage. The research offer insights into the balance of heritage and modernity in luxury branding and raises questions about the future trajectories of these iconic houses as they adapt to a changing industry and consumer base
Cultural Heritage and Market Dynamics: A Transatlantic Perspective on Art Regulation
This thesis investigates the complex and intricate relationship between legal frameworks, economic policies, cultural practices, and art market performances and how these dynamics influence how art is traded and appreciated. Adopting a comparative perspective, this study provides a comprehensive analysis of today’s art market, emphasizing the legal and financial structures prevalent in Italy and the United States. The aim is to deepen the knowledge of the general framework within which the study will explore certain aspects by analyzing the evolution of the art market, identifying the main players, and comparing the trends and performances of the Italian and U.S. art markets. After providing a general picture, this paper deepens the research exploring the circulation of art objects in and out of the territories of the two nations taken in exam, the different tax regulations and regimes applied to the figures operating in the art market, and the profound difference between the public management of cultural patronage and the private support of culture
Mind Rendered: The Neural Art Experience
Reimagining the white cube through Neural-AI Collaboration: The business model of a gallery has largely remained the same across different eras. In its most basic form it is one of consumption: visitors arrive, view the art (as it is often visual), then leave with memories. Fewer and fewer choose to collect artwork in the primary market. The era is shifting, new energy is entering galleries. Mind Rendered: The Neural Art Experience is a hybrid proposal combining a curatorial project and a business model. It is a radical reimagining of the gallery as a dynamic ecosystem where neuroscience, artificial intelligence (AI) and original art blends to form a new work. It breaks down established categories, blurring the line between visitor, creator, and subject. Leveraging new technology allows for a wide array of commercial opportunities and social engagement, and stimulates a conversation on AI usage in the art world that goes beyond the gallery walls. In addition to the curatorial concept of the exhibition and commercial possibility in edition works, this proposal develops novel distribution and monetization methods to support galleries in a challenging art market. As ethical concerns are an important consideration when experimenting with new technology, this proposal contains a thorough discussion of the topic and proposes solutions to protect stakeholders
ArtPath: Discover Art, Anywhere, Like a Local
In today’s interconnected world, the demand for meaningful art and cultural experiences is growing rapidly. Yet, a significant gap persists between seasoned art enthusiasts, who are deeply embedded in the art world, and newcomers, who often find themselves overwhelmed by its complexity. This divide poses a challenge for companies striving to create immersive, customized experiences that cater to both audiences. Successfully addressing this challenge requires a solution that meets the distinct needs of these diverse groups without alienating one or diluting the experience for the other. Artpath was developed to bridge this gap by transforming how users engage with art within a city. Through an intuitive and interactive interface, Artpath empowers individuals to become their own art guides. By offering features such as tailored itineraries, location-based recommendations, and user-generated rankings, the platform enables users to seamlessly explore and share their art experiences. These tools allow Artpath to create curated journeys that resonate with seasoned art connoisseurs while remaining accessible to curious newcomers. Ultimately, Artpath fosters a deeper connection to art by encouraging users to explore their surroundings with the insights of a local—uncovering unique finds and celebrated landmarks alike. The exclusivity of the art world often leaves many platforms unable to effectively cater to both casual explorers and art aficionados. Artpath eliminates this divide by seamlessly engaging both ends of the spectrum. Its user-generated ranking system enables individuals to evaluate and discover art through relatable categories, such as “renowned landmarks,” “overrated spots,” or “personal treasures,” with personalized recommendations based on user preferences and real-time location. Additionally, the platform leverages social connectivity to enhance 2 community engagement, allowing users to interact with each other’s experiences and create a dynamic, art-centric ecosystem. Operating within a specialized yet expansive market, Artpath balances the needs of newcomers eager to explore the art world with those of seasoned collectors and enthusiasts. Targeting this broad yet focused audience requires careful navigation to broaden the user base while preserving the brand’s appeal. By tapping into trends in cultural tourism and digital personalization, Artpath is uniquely positioned to capture a growing market segment that seeks enriched and accessible art experiences. Artpath’s ultimate goal is simple: to make art exploration effortless, personal, and enriching. By removing the barriers of traditional guided tours, the platform allows users to experience art as locals would, no matter where they are. Whether it’s uncovering hidden treasures in Rome, tracing iconic landmarks in New York, or discovering new creative hubs, Artpath helps users navigate the art world in a way that feels personal and fulfilling. As this proposal delves further into the challenges and opportunities ahead, we will address potential obstacles and outline the strategies that will enable Artpath to achieve its vision of redefining how people connect with art
Light, Space, Object, Paint: James Turrell, Mary Corse, and Helen Pashgian
Light, Space, Object, Paint reexamines the Light and Space movement, focusing on the often-overlooked contributions of women artists, particularly Mary Corse and Helen Pashgian, alongside James Turrell. This exhibition will highlight influential Light and Space artists, while exploring the movement\u27s core ideas and impact on contemporary art. This exhibition will be in collaboration with the most prominent museum in Los Angeles, which is the birthplace of the Light and Space movement. By placing female artists at the forefront, this exhibition challenges the gendered limitations within the art world of the 1960s and 70s, where women often faced smaller budgets and restricted access to larger spaces and resources. The exhibition will take place in an existing building, an airplane hangar, reflecting the significant inspiration many artists drew from the aeronautics industry. The scale of the venue allows for the display of larger projects, especially the newly commissioned works. For example, the pieces by women artists will be the largest they have ever created, requiring a large venue for their immersive installations. Mary Corse creates captivating paintings, Helen Pashgian offers sculptural objects, and James Turrell presents immersive installations. The show creates a rare opportunity for these artists to show their works together and offers an exploration of their unique approaches to light, space, and perception. The dynamic between these three artists is also essential to the exhibition. Turrell and Pashgian represent a yin and yang relationship, with Turrell’s shaping of ephemeral light into something physically palpable contrasting Pashgian dissolving physical material into light. Mary Corse is positioned in between the two artists, bridging their approaches by highlighting the 6 interplay of light and shadow in her work. This juxtaposition encourages viewers to explore the balance between their distinct artistic expressions. The exhibition aims to not only celebrate the legacy of these artists but also address the historical marginalization of female artists within the Light and Space movement. Although the movement is often associated with male figures, Mary Corse and Helen Pashgian’s contributions are equally as important. In fact, this exhibition is particularly significant because it marks the first time that a Light and Space show has dedicated more than half of its space to the work of female artists. It will highlight the incredible impact of these women, showcasing their work alongside that of James Turrell. This exhibition comes at an important moment, with these pioneering women still active, allowing a more inclusive historical narrative to unfold. Alongside key works from LACMA’s permanent collection and private collections across the United States, this exhibition will feature newly commissioned large-scale installations by Helen Pashgian and Mary Corse, allowing these artists to create monumental pieces. This show redefines the narrative of the Light and Space movement, challenging its traditional associations with male artists while celebrating its historical significance and contemporary relevance. Ultimately, the exhibition encourages the viewer to reflect on the nature of their own perception which shapes our understanding of the world and fosters a deep appreciation for the unique approaches of these three vital artists
Pons Art House
Pons Art House is a dynamic, multidisciplinary creative hub and residency based in Istanbul, with pop-up locations across New York, London, and Hong Kong. Pons Art House is not only dedicated to creating recognition for Turkish art an artisans on a global scale, but it also supports the presentation of traditional Turkish crafts. With immersive pop-up exhibitions, workshops, sponsorships, and cultural and educational programs, Pons Art House bridges the gap between heritage and contemporary art, providing a unique opportunity for the visibility and appreciation of Turkish art on an international stage. Pons Art House signifies the idea of connection, positioning itself as a cultural bridge between Turkish art and its resonance with global audiences
Janet Sobel: The rediscovery of Janet Sobel and her performance on the art market as an overlooked artist
This thesis examines the life and artistic legacy of Janet Sobel, a self-taught artist whose meteoric rise to fame was as astonishing as her following obscurity was undeserved. Sobel became a powerful presence in the New York art world, but due to societal biases against women artists and her unusual background, she was soon afterwards written out of history. While there has been increased interest in revisiting the legacies of those who have been historically marginalized, attention has been directed to Janet Sobel, and her contributions to Abstract Expressionism and modern art are being reevaluated. By examining reviews of the recent unprecedented museum exhibition dedicated to Sobel’s work, this study reveals that there is an evident need for rewriting the art historical narrative in which essential figures in the development of certain art movements have been overlooked. Through a combination of these reviews and research of her performance on the art market, this thesis shows that there has been a surge of interest in Sobel’s artistic contributions, and of her remarkable work. Drawing on archival research, family recollections, and analyses of artworks, this study also situates Sobel’s innovative techniques within broader artistic movements of the mid-20th century, and provides context to why she was neglected for a long period of time. Lastly, this thesis agrees with the many advocates of a more inclusive narrative that celebrates the overlooked contributions by women and self-taught artists
REVOLUTION IN MOTION— Immersive art experience with digital twist at NDSM Amsterdam
Revolution in Motion seamlessly integrates artistic innovation and strategic business planning, creating a visionary model for art experience. Centered on themes of freedom, solidarity, and interconnectedness, the exhibition features groundbreaking works by Rienke Enghardt, Filip Roca, Djole, and Logan Sprangers using 3D mapping, monumental installations, and immersive digital art to engage audiences in profound sensory experiences. Supported by a robust business framework—including diversified funding, precise logistics, and innovative marketing—it ensures both scalability and impact. By transforming spaces into immersive realms, Revolution in Motion reimagines how art can inspire people
NFT and the Future of Art
This thesis focuses on exploring the history of NFT, the effects of NFT on art and the future of art. There are many factors affecting NFT, including human subjective factors, such as the pursuit of economic interests and the psychology of blindly following the trend, as well as objective factors, such as macroeconomic policy changes, technological developments, COVID-19 pandemic, cultural advocacy for diversity and democratization, Russia-Ukraine conflict, collapse of major cryptocurrency entities, financial regulation, and endogenous flaws. These economic, political, technological, social, cultural and other factors are complicated and mutually influential, leading to NFT ups and downs in the past. The influence of NFT on art presents both opportunities and challenges. NFT can better protect the rights and interests of creators, facilitate the financialization of assets, promote the diversified development of art, and create a healthier art ecosystem. However, for the time being, NFT infrastructure and ecology are not perfect enough, and there are some problems and risks that lead to increased uncertainties, such as technical risks, security and privacy risks, property rights risks, value risks, copyright protection legal risks, regulatory risks, challenges to traditional art, etc. At present, NFT has no possibility to subvert and replace the traditional art market. The long-term value of NFT to art needs to stand the test of time