東勢林場遊客行為之研究

Abstract

本研究主旨在探討東勢林場之遊客行為。以遊憩動機、體驗、擁擠感、和休閒農業等理論基礎設計問卷，以因素分析、簇群分析等統計技術分析結果。結果顯示遊客動機不同，對經營管理之態度則有差異；而遊客之擁擠知覺亦因假日或非假日之不同而有所差異。The main purpose of this study was to understand the visitors' behavior in Tung-Shih Forest Station. The questionnaire was designed based on the theories of recreation motivation, recreation experience, crowding perception, and agricultural tourism. Factor analysis, cluster analysis, t-test and one-way ANOVA were used to analyze the data. The results indicated that visitors' attitude for management was influenced by their motivation, and their crowding perception was different between holidays and non-holidays