The proposal for improvement of the website of Vancl

Abstract

As the number of online shopping increases, the demand of building user-friendly websites for customers is vital for companies. In this thesis project the author intended to figure out some solutions regarding problems of popular B2C online shopping websites. Choosing the website of Vancl as the main object to research on the e-business websites in the field of interaction design.Good user interfaces of online shopping provide multiple choosing methods, such as in the form of search engine, navigation, keyboard accelerators, and direct manipulation controls, each with the parallel capability to look for and buy the items. This enables users of different skill sets and attitudes to command the system according to their abilities, inclinations and backgrounds. More consideration should be focus on novice users especially the help function should be really helpful when the users need it. Visibility is a general user interface design principle which should be related to users’ daily life which means it is better to bear similarity to interactions with the objects in the physical world. For the new users the direct manipulation controls are easy to learn and use so the visual manipulation and visual feedback of the website is crucial to success for the online shopping websites. In the market of B2C the brand value should be stand out for sustainable development. Whatever functional updating or non-functional updating all the solutions are up to meet the requirements from different users. The less distance from the mental model of users the more satisfaction will be achieved in the products