Negotiating Inclusive Campus Culture for Peaceful Coexistence: Religion, Power, and Identity in Islamic Higher Education

This study examines how inclusive campus culture is negotiated in Islamic higher education in Indonesia and Malaysia as a mechanism for fostering peaceful coexistence and preventing violence, radicalism, and identity-based discrimination. While both countries have advanced institutional agendas of religious moderation in Indonesia and wasatiyyah in Malaysia, existing scholarship has largely treated these agendas as normative, curricular, or policy-based interventions, with limited attention to how inclusion is enacted as a lived institutional process shaped by religion, power, and identity. Using a mixed-methods design, this study combines survey data, semi-structured interviews, and focus group discussions conducted in selected Islamic higher education institutions in Indonesia and is complemented by comparative insights from Malaysian higher education contexts. The quantitative component analyzes the influence of knowledge of inclusive values and social tolerance behavior on the implementation of inclusive campus culture, while the qualitative component explores how institutional authority, identity relations, and everyday practices shape inclusion, recognition, and protection on campus. The findings show that knowledge of inclusive values and social tolerance behavior significantly influence the implementation of inclusive campus culture, with the cognitive dimension emerging as the stronger determinant. More importantly, the study demonstrates that inclusive campus culture functions as a negotiated institutional process in which religious values are translated into governance practices, power relations shape access to safety and recognition, and identity positions influence vulnerability and belonging. In this sense, violence, radicalism, and identity-based discrimination are not isolated phenomena, but manifestations of uneven inclusion within campus life. Theoretically, the study advances an integrative analytical framework linking religion, power, and identity to the institutional production of inclusive campus culture in Islamic higher education. Globally, it contributes to debates on peaceful coexistence by showing that preventing radicalism in Muslim-majority higher education contexts requires not only doctrinal moderation or security approaches, but also the institutionalization of inclusive cultures that enable recognition, participation, and protection across diverse identities

Kontekstualisasi Moderasi Beragama melalui Komunikasi Antarbudaya: Studi Kasus Komunitas Muslim Papua di Sorong, Indonesia

Religious moderation is often portrayed as a normative or policy-driven concept; nevertheless, its actual implementation in minority Muslim situations, particularly in culturally complex regions such as Papua, is inadequately explored. This study aims to examine the expression, negotiation, and maintenance of religious moderation via intercultural communication among Muslim Papuans in Sorong, Indonesia, a multicultural frontier marked by substantial interethnic and interreligious interactions. A qualitative case study methodology was employed to collect data through in-depth interviews, participatory observation, and document analysis, involving community leaders, religious figures, and local residents. The findings demonstrate that religious moderation operates as both a theoretical construct and a communicative practice embedded in daily interactions, involving the utilisation of hybrid languages, participation in communal social activities, and the negotiation of religious identity across varied contexts. This study theoretically enhances intercultural communication frameworks by demonstrating that in minority contexts, religious moderation functions as a relational and adaptive communication strategy rather than a fixed theological position. The results suggest that efforts to promote religious harmony must go beyond authoritative narratives and incorporate locally established communication practices and cultural standards. This study offers new perspectives by conceptualising Islamic moderation as a lived and communicatively constructed phenomenon within a Global South framework, offering a nuanced understanding of the practice and negotiation of Islam across diverse socio-cultural environments

Negotiating Religious Moderation and Legal Pluralism in Indonesia: A Socio-Anthropological Perspective

Religious moderation has become a critical policy discourse in Indonesia to mitigate escalating interreligious tensions and maintain social cohesion in a diverse society. Nonetheless, although moderation is extensively advocated at moral and institutional levels, its connection to legal pluralism, especially in influencing individuals' legal consciousness within a plural legal framework, remains inadequately examined. This study seeks to analyse the comprehension and negotiation of religious moderation by religious leaders in the context of legal pluralism, and how this interplay mirrors wider trends of plural governance in modern Indonesia. The study utilised a quantitative design supplemented by minimal qualitative insights, gathering data using a structured questionnaire administered to sixty religious leaders associated with prominent religious organisations in Palembang, a diverse urban environment in South Sumatra. The findings indicate a notable epistemic asymmetry: respondents exhibit a high level of understanding of religious moderation, yet their grasp of legal pluralism is relatively inferior, highlighting a disparity between normative acceptance of tolerance and practical awareness of plural legal systems. This study theoretically adds by introducing the idea of legal consciousness to connect religious moderation with legal pluralism, emphasising that symbolic acceptance of coexistence does not inherently equate to support for plural legal governance. The findings indicate the necessity for policy initiatives that incorporate legal education, civic reasoning, and interreligious dialogue to enhance inclusive governance at the local level. This study contextualises Indonesia within wider discussions on post-secularism and legal pluralism in the Global South, providing fresh perspectives on the difficulties of reconciling religious values with democratic legal systems in diverse nations.This study aims to investigate the relationship between religious moderation and the understanding of legal pluralism in Indonesia, focusing on how religious leaders perceive and negotiate these concepts in a pluralistic legal environment. The research employs a quantitative design using a Google Form-based questionnaire distributed to religious figures in Palembang City, South Sumatra Province—selected due to its high demographic heterogeneity. The findings reveal that while the respondents demonstrate a very high level of understanding of religious moderation, their comprehension of legal pluralism remains relatively low. This indicates an epistemic asymmetry between theological discourse and legal awareness within a plural society. The study contributes theoretically by bridging the concepts of religious moderation and legal pluralism through a socio-anthropological lens, offering a fresh perspective on the negotiation of religious authority and civic legal consciousness in Indonesian society. Practically, the study suggests that local governments and educational institutions should formulate targeted public policies—such as regional regulations and inclusive legal education programs—to strengthen legal pluralism as an essential foundation for harmonious coexistence. Nonetheless, the research is limited by its reliance on online data collection, which may restrict the generalizability of findings to communities with limited digital access, calling for future studies that adopt mixed-methods or ethnographic approaches

Mediatized Da’wah: Muhammadiyah’s Digital Transformation through YouTube @MChannel1912

The swift proliferation of digital media has altered the domain of Islamic preaching, transitioning da’wah from conventional religious venues to algorithmically influenced platforms that redefine the construction and negotiation of religious authority. This paper investigates how Muhammadiyah used @Mchannel1912 YouTube as a platform for mediatized da’wah, focusing on the reconfiguration of religious authority within the digital public realm. This study seeks to examine the techniques, obstacles, and ramifications of Muhammadiyah's digital involvement, emphasising the adaptation of institutional religious communication to media logic while preserving doctrinal integrity. This study utilises a qualitative methodology, including netnography, content analysis of specific YouTube videos, and comprehensive interviews with principal participants in digital da’wah creation. The analysis of data employed an interactive methodology of coding, categorisation, and interpretation, informed by the theoretical framework of mediatization of religion and digital religious communication. The findings indicate that Muhammadiyah’s YouTube strategy exemplifies a degree of partial mediatization, marked by the use of digital production processes while not entirely embracing interactive and algorithm-driven communication methods. This study theoretically enhances the literature on the mediatization of religion by introducing the idea of "partial mediatization," which elucidates how institutional religious actors selectively adjust to digital media contexts without completely assimilating platform logic. It enhances current studies by emphasising the micro-processes of interaction between media logic and institutional logic in organisational da’wah practices. The study also highlights the broader significance of mediatized da’wah for promoting moderate Islamic discourse, social justice, inclusion, and peaceful coexistence in contemporary digital public lifeThe rapid growth of digital technology has reshaped Islamic preaching, requiring adaptation to new communication patterns. This study aims to analyze the strategies and challenges of Muhammadiyah North Sumatra in utilizing the @Mchannel1912 YouTube channel within the framework of mediatized da’wah. Using a descriptive qualitative method, data were collected through literature review, digital observation, and in-depth interviews with key figures from the Muhammadiyah Tabligh Assembly, and analyzed through reduction, classification, interpretation, and conclusion drawing. Findings show that @Mchannel1912 reflects Muhammadiyah’s digital transformation through preacher training, contemporary content production, cross-platform promotion, and collaboration with young cadres and influencers. The novelty lies in its focus on the structured use of YouTube for regional digital da’wah, an area rarely explored in previous studies. Despite challenges such as low digital literacy, limited youth involvement, and weak interactivity, the channel enhances Muhammadiyah’s digital presence and promotes a modern, moderate, and progressive Islamic discourse. This study contributes to the literature on digital Islamic communication and offers practical insights for optimizing religious preaching in a digital society

The Polygamy of Sheikh Sulaiman Arrasuli: Negotiating Religious Authority and Identity in the Matrilineal Muslim Society of Minangkabau

Polygamy in Muslim civilisations has frequently been examined via legal and normative lenses, neglecting its socio-cultural and performative aspects, especially in non-patriarchal social structures. The objective is to examine how polygamy operates not just as a marriage structure but also as a performative mechanism for the construction, negotiation, and legitimisation of religious authority and Muslim identity within a diverse socio-cultural framework. This study utilises a qualitative interpretive methodology based on historical and documentary examination of Sheikh Sulaiman Arrasuli’s life, writings, and socio-religious endeavours. The research employs an interdisciplinary theoretical framework, incorporating Goffman’s dramaturgy for the analysis of public performance and role management, Charles Taylor’s notion of authenticity for identity formation, and Mahmood’s theory of embodied piety for the construction of religious subjectivity. Data are extracted from historical documents, biographical narratives, and previous academic research, and are examined via a socio-cultural framework to reveal patterns of authority negotiation. The findings indicate that polygamy in this setting operated as a culturally ingrained and socially purposeful practice that facilitated the consolidation of religious power within a matrilineal structure. The study indicates that women were not only passive subjects but rather active players in negotiating the meanings and implications of polygamous setups. This work theoretically enhances the comprehension of religious authority as a performative and negotiated construct, rather than as a static result of doctrinal knowledge. It contests prevailing notions that characterise polygamy exclusively as a patriarchal or legal matter. The findings provide insights examination of the connection between polygamy, religious authority, and matrilineal social systems, providing a sophisticated perspective that connects South-east Asian Islamic studies with international discussions on religion, culture, and powerIdentitas dan otoritas keagamaan direpresentasikan melalui berbagai praktik sosial, termasuk pernikahan. Erving Goffman mengkonseptualisasikan identitas melalui dikotomi front stage dan back stage, sementara Charles Taylor menekankan autentisitas dalam konstruksi identitas modern. Dalam konteks ini, studi ini menganalisis bagaimana Syekh Sulaiman Arrasuli (1871–1970) membangun identitasnya sebagai ulama melalui praktik poligami dengan 17 istri dalam sistem matrilineal Minangkabau pada awal abad ke-20. Menggunakan metode historiografi sosial, studi ini menganalisis dokumen arsip dan karya tulis Syekh Sulaiman Arrasuli serta menerapkan kerangka teoretis autentisitas untuk menginterpretasikan data. Hasil studi menunjukkan bahwa poligami berfungsi sebagai simbol prestise sosial dan legitimasi otoritas keagamaan dalam front stage Syekh Sulaiman Arrasuli, sementara korespondensi pribadinya mengungkapkan evolusi sikapnya dari komitmen terhadap monogami menuju praktik poligami sebagai bentuk negosiasi antara preferensi pribadi dan ekspektasi sosial. Studi ini berkontribusi pada wacana ulama menegosiasikan peran publik dan privat mereka dalam konteks transformasi sosial. Selain itu, studi ini menawarkan wawasan antara otoritas keagamaan, praktik budaya, dan konstruksi identitas dalam masyarakat yang mengalami transformasi nilai. &nbsp

Transformative Da’wah and Wasathiyah Islam: A Contextual Analysis of TGH. L. Muhammad Turmudzi Badaruddin’s Communicative Strategy: Dakwah Transformatif dan Islam Wasathiyah di Lombok: Analisis Kontekstual atas Strategi Komunikasi TGH. L. Muhammad Turmudzi Badaruddin”

This study examines the da’wah communication strategies of TGH. L. Muhammad Turmudzi Badaruddin in Lombok, Indonesia, a region facing religious polarization and growing challenges of intolerance. Using a qualitative case study design, data were collected through in-depth interviews, participant observation, and document analysis at Pondok Pesantren Qamarul Huda Bagu. The findings reveal a multimodal da’wah approach that integrates bil-lisan (oral preaching), bil-hal (exemplary conduct), and bil-kitabah (written texts), institutionalized through pesantren-based education and community initiatives. These strategies not only foster tolerance and social cohesion but also embed wasathiyah Islam into local socio-economic structures such as pesantren cooperatives. Theoretically, this study extends da’wah communication theory by situating it within contemporary frameworks of mediatized and contextual religion, demonstrating how pesantren leadership functions as communicative authority in multicultural societies. Practically, the study highlights the potential of pesantren-based leaders to institutionalize Islamic moderation as a sustainable model for peacebuilding and civic engagement beyond individual charisma

Hamka’s Reformist Epistemology: Modernist Genealogies, Hermeneutical Strategies, and the Making of Islamic Renewal in the Malay-Indonesian World

This study investigates Hamka’s reformist epistemology by examining the modernist genealogies and hermeneutical strategies that shaped his intellectual project in the Malay Indonesian world. While previous scholarship has highlighted Hamka as a literary figure, nationalist thinker, or religious leader, limited attention has been given to the systematic ways in which he internalized, adapted, and transformed the rational modernism of Muhammad Abduh into a distinct framework of Islamic renewal. Addressing this gap, the study aims to identify the intellectual transmission of Abduh’s ideas into Hamka’s corpus, analyze the interpretive principles embedded in Tafsir al Azhar and related writings, and explain how these principles contributed to the emergence of a localized yet cosmopolitan modernist discourse. Methodologically, the research employs qualitative textual analysis, intellectual genealogy, and historical contextualization using primary sources from Hamka’s tafsir, essays, speeches, and archival materials, complemented by secondary analyses of Southeast Asian reform movements. The findings reveal that Hamka developed a reformist epistemology grounded in rational inquiry, ethical intentionality, and the rejection of uncritical conformity, while simultaneously constructing a vernacularized model of Islamic modernity attuned to Malay Indonesian socio cultural realities. This synthesis produced a transformative religious discourse that reshaped educational, doctrinal, and public life across the region. The study contributes theoretically by repositioning Hamka within the global trajectory of Islamic modernism and demonstrating how peripheral intellectual spaces generate original models of reform. Its implications extend to contemporary debates on Islamic hermeneutics, religious authority, and the ongoing negotiation of modernity in Muslim Southeast Asia.Artikel ini bermaksud mengkaji latar belakang sejarah pertumbuhan gerakan pembaharuan Islam yang muncul di Minangkabau yang dipelopori oleh Haji Abdul Malik bin Abdul Karim Amrullah atau nama singkatannya Hamka (1908-1981). Isu utama yang dibincangkan ialah konteks pembaharuan sosio-agama yang dicetuskannya dalam arus kemodenan, dan naratif yang terkait tentang pemurnian agama, perjuangan moden dan kesedaran spiritual. Pandangan agamanya memberi pengaruh yang mendalam dalam membangkitkan kesedaran dan perjuangan agama kaum Muda yang tercetus pada permulaan abad ke 20 di kepulauan Melayu-Indonesia. Ia terkesan dengan gagasan-gagasan moden yang dikembangkan dari ajaran Shaykh Muhammad Abduh (1849-1905) yang memberi pengaruh yang fenomenal dan menentukan di gugusan Melayu tersebut. Gerakan pembaharuan ini dipelopori oleh golongan modernis (Kaum Muda) yang menyebarkan idea-idea pembaharuan yang progresif dan dinamik menerusi berkala dan akhbar yang diterbitkan mereka seperti Al-Imam, Al-Munirdan Saudara. Antara perintis yang terawal dalam perjuangan Kaum Muda adalah bapanya sendiri Haji Rasul dan Kiyai Haji Ahmad Dahlan, pendiri Muhammadiyah. Perjuangan ini diwarisi oleh Hamka yang menjadi tonggak dan kekuatan penting dalam pergerakan Muhammadiyah dan penganjur utama idea-idea reformis yang diilhamkan oleh Abduh melalui aktiviti dan penulisannya yang berpengaruh. Dapatan kajian ini merumuskan bahawa gerak perjuangannya telah membawa kesan yang meluas dalam kesedaran moden yang dicetuskan oleh gerakan tajdid dan islah yang tersusun dalam pergerakan Muhammadiyah yang dipimpinnya. Justeru artikel ini ingin menzahirkan legasi dan sumbangannya yang bermakna dalam sejarah dan tradisi pembaharuan dan pemodenan Islam di dunia Melayu

Embodied Islam and Coastal Existence: Maritime Cultural Da’wah on Environmental Sustainability in Patorani Communities

Coastal Muslim populations are increasingly facing ecological degradation, climate uncertainty, and the deterioration of traditional fishing practices, prompting essential enquiries into the manifestation and mobilisation of religious values in evolving maritime contexts. This study examined the Patorani fishing tradition in South Sulawesi via the framework of Maritime Cultural Da’wah, defined as an embodied Islamic discursive tradition. The research employs a qualitative-interpretive design, incorporating discourse and narrative analysis derived from data gathered from twelve intentionally selected participants, including fishermen, ritual specialists, and community leaders, supplemented by extensive participant observation and ethnographic documentation. The data were transcribed and analysed using a mixed inductive-deductive coding framework that emphasised moral vocabularies, ceremonial lexicons, authority structures, and ecological practices inherent in maritime life. The findings indicate that Islamic values are conveyed not chiefly through formal doctrinal teaching but are manifested through three interconnected domains: ritualised risk governance based on tawakkul, collective decision-making organised through layered shura, and a moral economy of distribution that prioritises fairness and social solidarity. The study conceptually extends Maritime Cultural Da’wah as a theoretical framework that elucidates the reproduction of Islamic ethical fishing. This study enhances worldwide discussions on religion and sustainability by demonstrating that indigenous fishing practices can act as repositories of ecological wisdom, ethical management, and communal resilience. It provides practical implications for coastal policy, indicating that the preservation of maritime cultural practices is essential for both protecting cultural heritage and promoting sustainable, community-based fisheries management amid environmental change.Penelitian ini bertujuan untuk mengungkap nilai-nilai da'wah yang terkandung dalam tradisi Patorani masyarakat pesisir di Desa Palalakkang, Kecamatan Galesong, Kabupaten Takalar. Tradisi Patorani sebagai warisan budaya maritim tidak hanya mencerminkan kebijaksanaan lokal tetapi juga berfungsi sebagai sarana untuk menginternalisasi ajaran Islam melalui pendekatan da'wah budaya. Hasil penelitian menunjukkan bahwa nilai-nilai dakwah tercermin dalam tiga aspek utama, yaitu nilai-nilai aqidah, syariat, dan akhlak. Nilai aqidah tercermin dalam praktik tauhid, tawakkal, dan syukur, yang diwujudkan melalui shalat berjamaah sebelum berlayar, sikap pasrah kepada Allah, dan rasa syukur atas hasil tangkapan. Nilai syariah hadir dalam praktik musyawarah (shura) sebelum berlayar, yang mencerminkan prinsip kolektivitas dan keadilan dalam pengambilan keputusan. Nilai-nilai moral terlihat dalam perilaku kerja sama mutual, kejujuran, kesabaran, tanggung jawab, dan penghormatan terhadap hak orang lain dalam aktivitas penangkapan ikan dan kehidupan sosial. Temuan ini menegaskan bahwa dakwah budaya mampu menyampaikan ajaran Islam secara kontekstual melalui integrasi dengan budaya lokal, sekaligus memperkuat identitas sosial dan solidaritas komunitas nelayan. Dengan demikian, tradisi Patorani tidak hanya berfungsi sebagai aktivitas ekonomi dan budaya, tetapi juga sebagai media dakwah yang menanamkan nilai-nilai Islam dalam kehidupan sehari-hari

Veiling as Cultural Sovereignty: A Performative and Mediated Study of Rimpu in Eastern Indonesia

In global discussions over Muslim women's attire, prevailing viewpoints frequently simplify modest clothing into universal classifications, neglecting its culturally distinct significances and experiential aspects across various Muslim communities. Current research on Rimpu, the traditional attire of Bimanese women in eastern Indonesia, has predominantly regarded it as a static cultural artefact, neglecting its function as a dynamic locus of social negotiation and embodied piety. This study seeks to analyse Rimpu as a symbolic and performative practice through which women in Bima navigate cultural identity, spiritual values, and social transformation in modern situations. The research utilised a qualitative ethnographic methodology in Bima Regency, employing participant observation, in-depth interviews, and documentation to capture intergenerational perspectives and daily behaviours. The data indicate that Rimpu functions in three interconnected realms: as a manifestation of cultural-religious identity, as a locus of evolving significations influenced by modernity and media, and as a commodified cultural emblem within heritage politics and visual representation. The study conceptually enhances the comprehension of Muslim women’s attire as an expression of lived Islam and performative identity, wherein piety is regionally produced, negotiated, and recontextualized rather than consistently dictated. The findings underscore the necessity to transcend mere symbolic preservation in favour of a more critical and participatory engagement with cultural practices, framing Rimpu as a perspective to reevaluate the intersections of gender, religion, and cultural transformation in the Global SouthThis study investigates Rimpu, the traditional veiled dress of Bimanese Muslim women in Eastern Indonesia, as a performative expression of piety, identity, and resistance within the interplay of Islamic values, local customs, and contemporary socio-cultural transformations. Employing a qualitative ethnographic design, the research was conducted in Bima Regency, West Nusa Tenggara, through participant observation, in-depth interviews, and visual documentation. The study finds that Rimpu functions not only as a cultural-religious identity marker but also as a contested symbol shaped by generational reinterpretation, commodification in tourism and media, and diminishing everyday use among youth. While older women perceive Rimpu as a spiritual embodiment of nuru (modesty) and maja (shame), younger women increasingly view it as ceremonial, aesthetic, or impractical for modern life. Theoretically, this research contributes to Islamic gender studies and symbolic anthropology by extending Judith Butler’s performativity and Talal Asad’s embodied piety into a localized Muslim context, offering a non-Arab, peripheral case that challenges dominant narratives in Muslim fashion discourse. Practically, the findings call for policy interventions and educational models that move beyond folklorization and instead support intergenerational cultural transmission rooted in lived experience. The study’s limitations include its regional scope, with a focus on female voices in coastal and semi-urban areas, and limited analysis of Rimpu’s digital representation. Future research should explore visual ethnography, class-based variations, and comparative dress practices across Eastern Indonesia to deepen understanding of local Islamic expressions under global cultural pressure

Hustle Piety and Epistemic Distortion: Redefining Qur’anic Authority in Digital Public Discourse

This study investigates how hustling culture narratives on Instagram mediate and alter Qur’anic authority through mechanisms of epistemic justice. This study seeks to examine the methods, processes, and consequences of selecting and interpreting Qur’anic verses in religious content on Instagram. The study utilises a qualitative design, integrating textual and visual analysis of three intentionally chosen Instagram accounts: : @alqurancustomku, @lanternoflightofficial, and @ssheikh00 that actively participate in productivity and motivational discourse. The approach employs an interdisciplinary framework that incorporates text reception theory, framing theory, hermeneutics, and viewpoints on algorithmic mediation in digital religion. The findings indicate that Qur’anic passages are often decontextualized and deliberately reframed to conform to the principles of hustle culture, emphasising motivational appeal, aesthetic presentation, and audience involvement at the expense of exegetical depth. This approach produces several forms of epistemic distortion, such as selective quoting, oversimplification of meaning, and the use of scripture as a rhetorical tool. The study reveals a notable transition in interpretive authority from conventional religious experts to digital content providers, driven by platform algorithms that enhance visibility and virality. This study theoretically advances the field of digital Islam by introducing the concept of epistemic distortion as a framework for understanding the reconfiguration of religious texts within algorithmic contexts. The text contends that Qur’anic authority is no longer exclusively based on scholarly tradition but is increasingly influenced by platform dynamics, resulting in the phenomenon known as “algorithmic piety.” This reconfiguration signifies wider changes in the interplay between religion, media, and power in the Global South. This study highlights the impact of algorithmic mediation on the sustainability of religious knowledge and authority in contemporary Islam by contextualising local digital activities within global discussions on religion and mediaAbstrak Fenomena hustle culture yang merupakan budaya kerja berlebihan untuk mencapai kesuksesan, semakin populer di media sosial khususnya Instagram. Para content creator menggunakan ayat-ayat al-Qur’an untuk merefleksikan hustle culture dengan berbagai perspektif. Beberapa di antaranya menggunakan ayat al-Qur’an untuk menampilkan sisi positif hustle culture, sementara yang lain menggunakan ayat al-Qur’an untuk menolak hustle culture karena dianggap bertentangan dengan ajaran Islam. Penelitian ini bertujuan untuk menganalisis bagaimana ayat-ayat al-Qur’an direfleksikan dalam konteks hustle culture di Instagram, dengan fokus pada bentuk pilihan ayat, pertimbangan makna ayat dan implikasi ayat dalam refleksi hustle culture. Penelitian ini merupakan penelitian kualitatif dengan metode analisis teks dan visual. Sumber data diperoleh dari unggahan akun Instagram @alqurancustomku, @lanternoflightofficial, dan @ssheikh00. Adapun sumber data sekunder diperoleh dari literatur terkait. Hasil penelitian menunjukkan bahwa pemilihan ayat-ayat al-Qur’an dalam konteks hustle culture tidak selalu didasarkan oleh kajian tafsir yang mendalam, tetapi juga pada perubahan sosial yang berkembang di masyarakat. Kata Kunci: Hustle culture; Instagram; al-Qur’an.&nbsp