ANALYSIS OF FACTORS EFFECTING PROFIT GROWTH WITH FIRM SIZE AS MODERATING VARIABLE

This study aims to determine and analyze the influence of liquidity, profitability, leverage, activity, and inventory turnover on profit growth with the firm size of the company as a moderation variable at Consumer Non-Cyclical Companies Listed in the Indonesia Stock Exchange period 2017-2021. The sampling method used is purposive sampling and obtained samples of 65 companies with a number of observations of as much as 325 from the Consumer Non-Cyclical Company Listed in the Indonesia Stock Exchange period 2017-2021. The data analysis method used was Partial Least Square - Structure Equation Modeling with a two-stage approach model using the SmartPLS 3.2.9. The test results show that liquidity, profitability, leverage, activity, and turnover of inventories have no effect on profit growth at the Consumer Non-Cyclical Company Listed. The result of moderation testing shows that the firm size of the company is only able to moderate (weaken) activity relationship with profit growth, while the firm size is unable to moderate liquidity, profitability, leverage, and inventory turnover at Consumer Non-Cyclical Company Listed

Pengaruh Brand Image, Halal Awareness dan Islamic Branding Terhadap Loyalitas Merek Pada Skincare Wardah

This research discusses the influence of brand image, halal awareness and Islamic branding on brand loyalty among muslim consumers. This research aims to understand how these three variables interact and influence consumer decisions to remain loyal to a brand, particularly in the context of sharia based products. The method used is a quantitative approach with data collection through questionnaires distributed to consumers who use halal labeled products. The research population is the entire muslim community spread across cities in riau province. Convenience sampling is a type of sample where respondents are obtained randomly totaling 200 respondents. Research results show that a good integration of halal awareness can positively enhance brand loyalty, as consumers feel that halal awareness aligns with their personal and religious values. Unlike brand image and Islamic branding is not well integrated with brand loyalty. This research identifies gaps in the existing literature regarding the simultaneous influence of the three variables, with a significance value of 0.000

Pengaruh Kualitas Produk, Harga, Dan Brand Ambassador Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening

Penelitian ini bertujuan untuk mengetahui dan menganalisis perngaruh kualitas produk, harga, dan brand ambassador terhadap keputusan pembelian dengan minat beli sebagai variabel intervening. Populasi yang digunakan dalam penelitian ini sebanyak 374 orang. Metode pengumpulan data yang digunakan adalah kuesioner dan diperoleh dari 100 mahasiswa Universitas Mikroskil yang menjadi objek penelitian. Jenis penelitian yang digunakan adalah penelitian kuantitatif asosiatif. Hasil analisis menunjukan bahwa kualitas produk tidak berpengaruh secara parsial terhadap minat beli. Harga dan brand ambassador berpengaruh positif dan signifikan terhadap minat beli. Minat beli dan brand ambassador tidak berpengaruh secara parsial terhadap keputusan pembelian. Kualitas produk dan harga berpengaruuh positif dan signifikan terhadap keputusan pembelian. Minat beli tidak dapat menjadi mediasi antara kualitas produk dan keputusan pembelian, harga dan keputusan pembelian, brand ambassador dan keputusan pembelian. Hasil Ajusted R-Square menjelaskan bahwa Minat beli (Z) dipengaruhi sebesar 47,9% oleh variael yang diteliti dan 52,1% dipengaruhi oleh variabel yang tidak diteliti serta Keputusan pembelian (Y) dipengaruhi sebesar 25,5% oleh variabel yang diteliti dan 74,6% dipengaruhi oleh faktor yang tidak diteliti. Kata kunci: kualitas produk, harga, brand ambassador, minat beli, keputusan pembelia

FAKTOR-FAKTOR YANG MEMPENGARUHI KUALITAS LABA DENGAN UKURAN PERUSAHAAN SEBAGAI VARIABEL MODERASI

Tujuan penelitian ini adalah untuk menganalisis pengaruh antara Struktur Modal, Pertumbuhan Laba, Profitabilitas dan Likuiditas terhadap Kualitas Laba dengan Ukuran Perusahaan sebagai variabel moderasi. Populasi dalam penelitian ini adalah perusahaan keuangan yang terdaftar di Bursa Efek Indonesia periode 2020-2022. Sampel terdiri dari 66 perusahaan keuangan, dipilih menggunakan metode purposive sampling. Metode pengujian data yang digunakan adalah uji Two-Stage Approach menggunakan aplikasi SmartPLS versi 3.2.9. Hasil penelitian menunjukkan bahwa struktur modal berpengaruh positif terhadap kualitas laba. Sedangkan, pertumbuhan laba, profitabilitas dan likuiditas tidak memiliki pengaruh terhadap kualitas laba. Ukuran perusahaan tidak mampu memoderasi hubungan antara struktur modal, pertumbuhan laba, profitabilitas dan likuiditas dengan kualitas laba

Pengaruh Corporate Image Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PT POS Indonesia (Persero) Kantor Pos Cimahi

Indonesia is a country that has many provinces so that goods delivery services are needed by the community and organizations to distribute goods between cities. Seeing the many companies in the field of freight forwarding services, every company competes in providing its best service in order to get the attention of the public, including one of which is PT Pos Indonesia Cimahi Branch Office. This study aims to analyze the effect of corporate image and service quality on customer satisfaction at PT Pos Indonesia Cimahi Branch Office. The method in this research is descriptive and verification with a quantitative approach. The research sample was drawn based on probability sampling with random sampling with a total sample of 100 people and data analysis techniques using the classical assumption test, multiple linear regression analysis, multiple correlation analysis, and analysis of the coefficient of determination. The result of the coefficient of determination (R Square) obtained is 0.739. From the value of the coefficient of determination, it is known that the influence of corporate image and service quality on customer satisfaction is 73.9%, then the remaining 26.1% is influenced by other factors not examined. Suggestions for continuing research that aims to find out other variables that play a role in realizing customer satisfaction, should be expanded by adding other variables such as information quality and customer trust

Return Saham Sebagai Respon Dari Perubahan Tarif PPh Badan Dengan Liabilitas Pajak Tangguhan Sebagai Variabel Intervening

This research aims to determine and analyze the affect of changes in company tax rate on Stock Return using deferred tax expense as intervening variable at Property, Real Estate and Construction Companies listed in Indonesia Stock Exchange period 2018-2021. The population in this research amounted to 64 companies.The sampling method used purposive sampling method and obtained 13 sample. The data analysis technique used is quantitative analysis using the classic assumption test and path analysis with the IBM SPSS 25. The result of analysis shows that simultaneously changes in company tax rate no significant effect on deferred tax expense. Partially, changes in company tax rate no significant effect on deferred tax expense. While changes in company tax rate and using deferred tax expense rate no significant effect on stock return. Partially changes in company tax rate and using deferred tax expense rate no significant effect on stock return. The results of the track analysis show that the existence of deferred tax expense rate variables is able to intervening influence of deferred tax expense to stock return. Â

Pengaruh Brand Ambassador, Brand Image dan Promosi Terhadap Keputusan Pembelian Menantea di Kota Medan

This study aims to determine and analyze the effect of Brand Ambassador, Brand Image and Promotion on Menantea Purchasing Decisions in Medan City. This research uses purposive sampling technique carried out by distributing questionnaires online using google form to 96 samples, namely Menantea consumers in Medan City who have consumed Menantea drinks. The data analysis method used in this study is multiple linear regression. Partial testing (t test) shows that the brand ambassador, brand image and promotion variables affect the Menantea Purchasing Decision in Medan City. Furthermore, the results simultaneously (F test) show that the three independent variables (Brand Ambassador, Brand Image and Promotion) affect the dependent variable (Purchase Decision). Adjusted R2 shows that the Brand Ambassador, Brand Image and Promotion variables can explain the variation in the Purchasing Decision variable by 94,8% and the remaining 5.2% is explained by other factors not examined in this study

Pengaruh Harga, Kualitas Produk, Citra Merek Dan Promosi Terhadap Kepuasan Konsumen Pengunjung Stadion Mandala Krida Yogyakarta

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Harga, Kualitas Produk, Citra Merek, dan Promosi terhadap Kepuasan Konsumen produk Pocari Sweat pada Pengunjung Stadion Mandala Krida Yogyakarta. Penelitian ini menggunakan teknik Nonprobability Sampling metode Purposive Sampling dilakukan dengan penyebaran kuesioner secara online menggunakan google form terhadap 384 responden yang telah memenuhi kriteria dalam mengonsumsi Pocari Sweat.Teknik analisis data dengan bantuan software SPSS. Metode analisis data yang digunakan dalam penelitian ini adalah Uji Asumsi Klasik dan Analisis Linear Berganda dengan hasil pengujian secara parsial menunjukkan bahwa variabel Harga dan Promosi berpengaruh Positif dan signifikan terhadap Kepuasan Konsumen, Kualitas Produk berpengaruh Negatif  signifikan terhadap Kepuasan Konsumen dan Citra Merek tidak berpengaruh terhadap Kepuasan Konsumen Produk Pocari Sweat Pada Pengunjung Stadion Mandala Krida Yogayakarta. Selanjutnya hasil secara simultan menunjukkan bahwa variabel Harga, Kualitas Produk, Citra Merek, dan Promosi berpengaruh positif dan signifikan terhadap Kepuasan Konsumen. Nilai Adjusted R Square menunjukkan bahwa variabel Harga, Kualitas Produk, Citra Merek, dan Promosi dapat menjelaskan variasi terhadap variabel Kepuasan Konsumen sebesar 12% dan sisanya 88% dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian

Pengaruh Strategi Brand Collaboration Terhadap Purchasing Decision Pada Industri Minuman Kekinian

Indonesia’s Trendy Drinks Industry indicate an enhancement year over year. In Indonesia’s beverage market, trendy drinks are the top trend which is seen as a promising opportunity. Trendy drinks is a popular and innovative drinks which ready to drink and offer various flavors. The growth of the trendy drinks industry has created a climate of intense competition where the business needs to establish a competitive advantage. Collaboration strategy is one of strategy in the field of business that is considered the most optimal strategy. A co-Branding is a collaboration form that can be used to respond to competition. Chatime Indonesia (Chatime) is one of the trendy drinks brands that implement a collaboration strategy. The latest collaboration with BT21 offers a beverage product with various flavors, merchandise, and reusable cup for packaging. This type of research is causal exploratory to determine the cause-and-effect relationship between brand collaboration and purchasing behavior. The number of samples is about 100 respondents using the purposive sampling technique. The partial hypothesis test result (t-test) has shown that the co-branding strategy influence purchasing decision with a coefficient of determination is 0.604. In other words, the influence of co-branding strategy on purchasing decisions is 60,4%

Pengaruh Citra Merek, Kualitas Produk, Harga, dan Promosi Terhadap Keputusan Pembelian Indomie Pada Konsumen Maximart Thamrin Plaza Medan

This study aims to determine and analyze the effect of Brand Image, Product Quality, Price, and Promotion on Purchase Decisions for Indomie brand instant noodle products to the consumers of  hypermarket Maximart Thamrin Plaza Medan. This study used a purposive sampling technique carried out by distributing questionnaires online using a Google form to 100 samples, namely consumers of the Maximart Thamrin Plaza Medan hypermarket who had purchased Indomie instant noodle products. The data analysis method used in this study is multiple linear regression. Partial testing (t test) show that the variables Brand Image and Price have effects on purchasing decisions, while Product Quality and Promotion do not affect purchasing decisions for Indomie brand instant noodle products at the Maximart Thamrin Plaza Medan hypermarket. Furthermore, the simultaneous results (F test) shows that the four independent variables (Brand Image, Product Quality, Price, and Promotion) influence the dependent variable (Purchasing Decision). Adjusted R2 shows that the variables Brand Image, Product Quality, Price, and Promotion can explain variations in the Purchase Decision variable by 61% and the remaining 39% is explained by other variables that are not examined in this study