On Pun in Corporate Mission Statements of China’s Enterprises: Categories and C-E Translation

Pun, a typical figure of speech, usually has a surface meaning and an underlying meaning. Pun is frequently employed in Chinese corporate mission statements (CMS), but there exists a lack of corresponding discussion and research. This paper firstly analyses CMS of China’s Top 500 enterprises as examples, then roughly classifies pun in CMS into three categories, namely, homophonic pun, semantic pun and grammatical pun. In order to perform the informative and vocative function of CMS, two corresponding translation strategies are proposed with the guidance of Peter Newmark’s text typology and communicative translation, that is, fit translation and paraphrasing pun in two terms. This paper contributes to enriching the research content and research perspective of China’ corporate mission statements and pun

The Study of Allusion and Its Translation in Shakespeare’s Play

The study of allusions and tropes is an important aspect of Shakespearean rhetoric. Research on allusions and tropes is of great significance for the translation of Shakespeare's plays. By combining the current status and achievements of domestic and foreign research on allusions and tropes, this paper analyzes the allusions in two major tragedies by Shakespeare, "Hamlet" and "King Lear," and conducts a comparative study with translations by four major translators

Exploring the Role of Performance Appraisal, Organizational Commitment, and Citizenship Behavior

This study investigated the impact of perceived fairness of performance appraisal (PFPA) on organizational commitment (OC) and organizational citizenship behavior (OCB) in the banking sector of the district of Vehari, Punjab, Pakistan. Data were collected from 250 bank officers through a self-administrative questionnaire. PLS-SEM was employed to validate data and examine the hypothesized relationships. Results revealed that OC mediates the relationship between PFPA and OCB. More specifically, drawing upon the OC perspective documents the importance of the PFPA relationship with OCB. The study highlighted that employees’ positive perception of performance appraisal is the confluence with OC, which is central to enhancing employee productivity and maintaining good organizational citizenship. Fair appraisal structures and relational collaboration among workers are essential business components that boost the workforce’s devotion to the workplace. This study is the first to document the significance of performance appraisal in banking. It provides valuable insights for the business organization to strengthen citizenship behavior by emphasizing the value of fair performance management conducive to fostering personnel productivity and firm performance

The Application Value of Transformational Leadership in the Banking and Financial Industry

Innovative leadership is a leadership style derived from the combination of innovation and leadership, which has become a new research hotspot. Transformational leaders motivate and encourage employees' enthusiasm and innovation through their own behavior, values, and beliefs. Transformational leadership has a significant impact on employee burnout, management performance, and organizational citizenship behavior, and employee empowerment also has a significant impact on employee burnout and management performance. In order to organize the data results, and analyze the relationship and impact of definitions, characteristics, research variables, reliability tests, calibration tests, and the mediating effect of organizational citizenship behavior on employee burnout a questionnaire survey was sent to the banking and financial industry. As a result it was obtained that organizations should focus on cultivating and enhancing the transformational leadership skills of their managers, and leverage the advantages of transformational leadership in promoting employee creativity

Analyzing the Mechanism of the Possible Effect of Place Attachment of Residents of Iranian Neighborhoods in Improving the Level of Quality of Life (Study Example: Joolan Neighborhood in Hamedan City)

According to the assumptions of the present research, indicators such as the mentality of the residents of the neighborhood about people's quality of life, the mentality of the residents of the neighborhood about their quality of life, the perception of citizens towards the safety of their living environment are among the hidden variables that can have direct effects on mental quality of life as one of Internal factors and indirect effects on local quality of life. Joolan neighborhood is one of the old neighborhoods with the identity of Joolan neighborhood in Joolan neighborhood in Hamedan city, which is located in the first ring and the middle of Mahdieh Street, Madani, and Taleghani Boulevard, and it is considered the study sample of this research. Statistical analyzes in the present study show a statistically significant relationship between satisfaction with housing and overall satisfaction with life in Joolan neighborhood in Hamedan City at a significance level of less than 0.05 (Sig<0.05, R=0 208) exists. Such a correlation exists for most of the objective indicators with the overall satisfaction of quality of life, although its intensity is different. These findings can be used in the periodic repetition of the quality of life survey. Although some of the presented cases seem clear, in most of the surveys, obvious and repeated points are ignored and mistakes are repeated. The following can be mentioned from the experimental findings of the survey of quality of life awareness in Joolan neighborhood in Hamedan city

On the Translation of Developing Successful Creative& Cultural Clusters

Due to its unique value orientation, extensive area of coverage and rapid growth rate, the cultural and creative industry has injected new vitality into the development of world economy and become the strategic industry of all countries and cities in the world. With the further development of cultural and creative industry, how to maintain sustainable development and keep competitive advantages of cultural and creative industries has prompted scholars to deepen their researches. At present, all kinds of cultural industry clusters in China are developing rapidly. Although the research of cultural and creative industry cluster has gradually become a research hot spot, it still cannot meet the actual needs. Therefore, reports on creative and cultural clusters are of great importance. And more attention should be paid on translation of creative and cultural clusters reports.At present, there are relatively few studies on the translation of economic reports in China. The translator, under the guidance of functional equivalence, completes the report on English-Chinese translation of Developing Successful Creative & Cultural Clusters. The original text, published in 2017, is an economic report. This translation report analyzes the characteristics of economic texts in terms of lexicon, syntax and discourse. Economic reports are more formal, professional and logical. At the same time, according to the concept that functional equivalence pays more attention to the content and result of translation, the translator adopts strategies such as division, amplification, change of parts of speech and change of voice to solve problems encountered during the translation of this text, featured by lots of long and difficult sentence structures and so on. This report is of great reference value for all countries to make economic decisions.Key Words：Economic Report Translation; Functional Equivalence; Translation Strategies 

Analysis of Campus Language Landscape Construction at Longyan University in China

The globalization has propelled an increase in academic exchanges and student mobility, turning university campuses into spaces where multiple languages and cultures intersect. In this context, the language landscape of university campuses has become an important area of research for exploring language diversity, cultural heritage, language policies, and planning. Against the backdrop of the current expansion trend at Longyan University, this study begins with an investigation into the current status of the campus language landscape. It focuses on analyzing the linguistic and coding features of signage and their formation mechanisms, identifying issues existing in language landscape construction. Finally, it proposes improvement strategies, including enhancing the multicultural integration of language landscapes, implementing maintenance and updating work for language landscapes, and enriching the historical, cultural, and contemporary connotations of language landscapes. The aim is to effectively enhance the quality of the campus language landscape, promote the dissemination and development of campus culture, and better serve the faculty and students on campus

Perceiving the Semiotic Encounters’ Role in Shaping Pragmatic Norms and Aesthetic Expressions in Informal English Discourse

This study revolves on the role of semiotic encounters in shaping pragmatic norms and aesthetic expressions in informal English discourse. This delves on the perceptions and experiences of the third-year students under Bachelor of Arts in English Language Studies on the points of this research focal on ascertaining the semiotic encounters that impact the meaning making, relationships, and creative use of the English language of these considered interlocutors; and on how it takes place in the informal English discourse. This is in accordance with the existing explorations which rationalize that there is an interplay of semiotics, pragmatics, aesthetics and a specific discourse in linguistics but excludes the importance of language adjustments to variety of communication skills of English learners. This gap foregrounds the specific phenomenological inquisitions of this paper. Pertinently, the employed methods for gathering data are purposive and criterion sampling techniques, and in-depth interview. Thematic analysis is established for the treatment of the acquired data. The findings and conclusions show that pragmatic norms and aesthetic expressions are shaped by the semiotic encounters relevant for creating, maintaining, and strengthening relationships; for addressing communication needs of a circumstance; and for showing the areas of development of English for diverse generations with its own linguistic preferences and repertoires. The informal English discourse is implied as inclusive and effective training ground for the general language learners and enthusiasts

How Green Wall Imploratory Strategies Can be Facilitated and Optimized through Public Engagement?

A Green wall is a sustainable strategy that has been proven in numerous studies to mitigate climate change. This strategy can be applied in indoor and outdoor environments. Through reviewing studies, it becomes clear that although the environmental and socioeconomics of GW are addressed in many studies, there is a lack of information related to public acceptance of citizens' green walls. In this research, through quantitative methodology, two academic and non-academic approaches to the effective mechanism of two subjective and hidden variables: public engagement and green wall optimization measured and evaluated. This research was conducted in the city of Tehran, Iran in 2024. The participants in this research included 200 people and a combination of men and women from Tehran. The final result showed that public engagement can significantly increase Green Wall acceptance by engaging the public and enhancing their awareness about this nature-based solution

Applying Fuzzy Logic and Analysis Hierarchy Process (AHP) in the Design of Residential Spaces; Case of Study: Arak City

Today, quality is measured in the form of sustainable architecture in the areas of meeting the physical needs of users. If architectural paradigms that include people's emotions and psyche have been neglected then this issue causes spiritual and even cultural and social losses. As a result, the quality value of the building has decreased. With this perspective, the present plan is trying to achieve a design with a phenomenological approach that is evaluated from the point of view of the end users of the buildings, so that it is finally considered to be of high quality. The methodology of this research is quantitative, and the data collection tool is a questionnaire. The data analysis tool is the use of Riashi's equations through Expert Choice software. Also MATLAB software version 2018 is used for fuzzy logic. After collecting the fuzzy weight differences of each building concerning each criterion, it still cannot be used as a ranking. Finally, after the analyses done by the researchers in this research through research tools, the proposed designs for the design of buildings that will be built in Arak City according to the indicators and evaluations of this research have been displayed