GAMIFICATION ELEMENTS FOR WELLNESS PROGRAM

Wellness program becomes crucial for the company because it is closely related to work motivation, work productivity, and company cost. These days, the company is faced with challenges that come from the millennial generation in Indonesia which currently reaches 63.4 million people. Most of this generation group has unhealthy habits or lifestyles such as high consumption of unhealthy foods, high-level of smoking and alcohol, lack of exercise and prolonged stress. These habits are the cause of several critical diseases. Especially in the next few years, the millennial generation will dominate the population in Indonesia. That is why the companies have to adapt to the behavior of the millennials. The purpose of this study is to identify the elements of gamification that are suitable for the wellness program through the analysis of the relation between the gamification elements and its impact on the intention of the millennials in participating in the wellness program. Gamification is the use of elements and game design in non-game contexts. The data used in this study were collected through interviews with 5 people who have different occupational backgrounds, after that the results of the interviews are used as the reference to make the questionnaire. The questionnaire has the criteria which are; age between 23-38 and currently working or unemployed with at least 1 year of work experience. The results from the interviews shows, from 11 elements of gamification, only 6 elements that have a significant impact on the intention of the millennials in participating in the wellness program. These elements are achievements, badges, collections, points, social graphs and teams.Keywords:  Behaviour, Gamification, Gamification Elements, Millennial, Wellness Progra

Market Study For Improving Market Stategy (Case Study: RA Planner Bookstore)

RA Planner Bookstore is a company that introduces new nuances to the process of maintaining a daily journal, with features such as an appealing design, ease of use, and, of course, a unique design each year. In the journal/planner product, RA Planner always tries to bring innovation with a new design, new specification, or new future. This study employs both qualitative and quantitative methodologies, with the former relying on internal analysis and the latter on the distribution of questionnaires to respondents. To validate customer value mapping, quantitative methods were utilized to deliver a questionnaire to 301 respondents.This study employs both qualitative and quantitative methodologies, with the former relying on internal analysis and the latter on the distribution of questionnaires to respondents. To validate customer value mapping, quantitative methods were utilized to deliver a questionnaire to 301 respondents. Keywords: Market study, retail business, marketing strateg

Proposed Marketing Strategy For N219 Aircraft in Domestic Market

In the last 5 years, the sales of the military aircraft of PTDI has been stagnant. The dependency of PTDI to the military customers’ budget makes the business more volatile and uncertain since it is strongly influenced by political situation and economy changes.To compensate the demand uncertainty from the military market, PTDI has to start expanding its aircraft business to the commercial market. Therefore the N219 aircraft was initiated and PTDI started its development in 2014 and accepted its Type Certification in December 2020. However, despite all the marketing effort since 2018 and high potential market, N219 has not been able to win any contracts from the potential customers in domestic market.This research is using internal and external analysis approach to understand the situation that has been faced by N219. AHP method is also used to understand the criteria and sub criteria that are prioritized by the airlines potential customers to make a decision on buying a new aircraft. The analysis then formulated into SWOT analysis. From it, the author can identify the root causes of N219 business issue.The current Marketing Strategy, Marketing Tactics and also Man power are the main root causes that was identified from the analysis the author had conducted. Therefore, there are several things in those areas that require major changes and are also very crucial, namely Target Market, Positioning, 4P and People plus the Organization.The target market of N219 has to be adjusted with the capability of N219-100. While the new positioning needs to highlight the N219 benefits aside from its product performance. The Marketing Mix stage has to start from strengthening the man power of N219 marketing and sales department and as the consequences, the organization of PTDI should be changed. For the Product aspect, N219 has to offer other value added package to the potential customers, both airlines and local government, such as benefits non-product, namely excellent after sales service, financing facility, long-term pioneer routes flight contract, operation package, human resource development and multiyear budget package. As for the Price aspect, N219 should offer the competitive number for the launching price, while still giving the value added package to the potential customer. Meanwhile, for the Place aspect, PTDI has to consider the expansion of N219 service facility in several areas in Indonesia to provide faster response for the customers. Other than that N219 has to optimize the Digital Platform to increase its accessibility. Last but not least, the Promotion aspect, with an integrated marketing communication approach that is maximizing every marketing channel including Events and Experience, Public Relation and Publicity, Direct Marketing, Interactive Marketing and Personal Selling.The implementation of the Marketing Mix is the responsibility of all parties involved in the company. However, in order to implement the Marketing Mix optimally, the commitment from the management is the first key activity to start focusing on the N219 business. The implementation plan has to be realized within a year since N219 needs to enter the domestic market before it loses its moment and more competitors enter the market. Keywords: N219, marketing strategy, marketing tactics, benefits non-produc

EARNED VALUE ANALYSIS FOR AIRCRAFT MANUFACTURING PROJECTS

Indonesian Aerospace is engaged in the manufacture and sale of Aircraft and Helicopters and Services. Timely, precise costing and project accuracy are the key success factors to be considered in aircraft manufacturing project to measure both efficiency and effectiveness in the use of resources in the aircraft manufacturing project.At this time, the problem of on-time delivery has been the main issue in the aircraft delivery at IAe, so it needs a more precise method and accurate which can measure the performance status to predict more accurate result of project in future. In variance method the project cost monitoring and control, display comparisons between planned cost and actual and each other is controlled separately (cost, schedule, and performance). The variance method potentially creates burdens in evaluating project’s progression and forecasting of both schedule and cost performance at completion. This research focuses on eliminating those issues through implementation of Earned Value Management (EVM) method as part of Project Management Body of Knowledge (PMBOK).In EVM method can combine three dimensions, which are scheduled, cost and work performance so that it can be estimated the cost and time to complete the project. The ultimate benefits will be improvement on cost efficiency and on-time delivery of the aircraft manufacturing. Keywords: Variance Method, EVM, Aircraft manufacturing projects, PMBOK, delayed on deliver

The Adoption of Digital Banking Technology by Consumers of Bank Bjb Cianjur Branch

The Developments of technology have a major impact on changes in public transaction patterns, this has resulted in a number of banks in Indonesia participating in adapting to the times to meet the needs of banking customers. One that is developing rapidly is digital banking services. Developing digital banking products that can be adopted by every bank BJB Cianjur Branch customer is an issue that exists today. Bank BJB Cianjur Branch in this case needs to understand further about the factors that can influence customers in adopting digital banking services. To overcome the issue at bank BJB Branch Cianjur, this study aims to determine the factors that influence customer interest in using digital banking financial services and provide recommendations for marketing strategies for digital banking financial products to bank BJB Branch Cianjur that can be implemented according to customer needs. Respondents in this study were bank BJB Branch Cianjur customers. Factor analysis was carried out on 25 bank BJB customers who use the BJB digi digital banking service and 25 customers who have not adopted the BJB digi digital banking service. The method in this study is a qualitative method with interviews, sampling using non-probability sampling method with purposive sampling technique. Based on the results of the analysis, it was found that the factors that influence customers to use the BJB digi digital banking service are due to the ease of use and perceived usefulness, while the factors that affect customers have not adopted digital banking services include internet experience, trust and credibility. To meet customer needs, it is necessary to develop products, improve security systems and provide guarantees for customers who use BJB digi digital banking. Keywords: Digital Banking, Ease of Use, Perceived Usefulness, Trust and Credibilit

PROPOSED BRAND ACTIVATION STRATEGY FOR A NEW WOMEN’S FASHION BUSINESS CASE STUDY: AUBRE AND LIESSE

Since 2010 many local fashion brands have been established in Indonesia. The great demand and opportunity of fashion products and businesses create a high-level competition. In 2016 there were 1,230,988 fashion companies (BEKRAF, 2017) and the main competition is not with the foreign brands but with fellow local brands. As a new fashion brand, Aubre and Liesse has to formulate a brand activation strategy to enter the market, make the potential target market become aware with the brand and interested with the product and gain a market share. To formulate the brand activation strategy, Aubre and Liesse has to conduct an internal and external analysis. The internal analysis consists of analysis of segmentation, targeting and positioning (STP) and business model canvas. The external analysis consists of consumer behavior, porter's five forces model and competitor analysis. Based on the result analysis, the steps of a brand activation strategy are researching about the need, desire, value and behavior of the target market; determine the core message; determine the communication voice; determine the distribution channel; decide social media advertising; retargeting; and make a cooperation with the key opinion leader. The brand activation process will need to be carried out for 3 months.Keywords: Branding,Brand Activation Strategy, FashionBrand, Fashion Industry, Women’s Fashion

PROPOSED INVENTORY MANAGEMENT SYSTEM IN SMALL BUSINESSES TO AVOID STOCK OUT FOR FAST MOVING ITEMS (A CASE STUDY AT TOKO TANI MANDIRI)

Toko Tani Mandiri (TTM) is a retail business that sells poultry, cat and fish feed in Duri City, one of the sub-districts in Bengkalis Regency which has a high enough population density. Operational TTM often experience runs out of stock for some of the products it sells, especially for poultry feed products. Three main poultry feed products are 512V, N544 and Cracked Corn. Run out of those stock potentially losing profits of TTM. Besides that, the frequent absence of those products will indirectly make customers unhappy and switch to other animal feed stores. Of course this is not good for the TTM business in the future. Root cause of the problem is obtained from analyzing using the Fishbone Diagram. From the results of observations and analysis during the research, the problems experienced by TTM occur due to; No accurate recording for sales and purchases each product, No competent cashier on weekends, No suitable storage place and system for reorder products still based on the decision of the owner. By combining 3 important elements, that are; People, Process and Technology that are related to Inventory Management System implementation, TTM will have accurate stock data so that it can avoid out of stock, this data can be used to calculate when the right time is and howmany products to order to make it more economical so that TTM can sell the products with competitive price. This data later could be used to predict the demand for a product in the future and even to develop the TTM business in the future. Keywords: Inventory Management, Ordering system, Poultry Feed, Economic Order Quantity, Deman

BUSINESS MODEL BUILDING OF MOKO DISCOVER BY USING BUSINESS MODEL CANVAS AND ANALYTICAL HIERARCHY PROCESS

Moko Discover is a music agency startup and record label in Bandung since 2017. Taking influences off R&B, Pop, Electronic, Alternative and various other genres. Moko Discover philosophy name was taken from one of the tallest peak in Bandung where people can see oversee the whole city in 360 degrees. That viewpoint is similar with our company goal, which is aiming to find best talent and sharing good within the region.  This research was conducted to find business model that suitable for Moko Discover. This study applies several concepts such as, STP analysis, 4P marketing mix,PEST analysis, porter analysis, root-cause analysis, in-depth interview, analysis hierarchy process. After further analysis, it can be seen that business issues faced by companies are not documented business plan, key activities, cost structure, key resources problem. To overcome the problems as described, several quantitative and qualitative are made. The method used in the study is the AHP (Analytical Hierarchy Process) method. AHP method helps in determining decision making that is compiled on logic, knowledge and experience. In its implementation it is arranged in a planned and systematic manner according to consideration.  Business implementation that focuses on business model that suitable for Moko Discover such as business model canvas by priority, business model innovation.Keywords: Music Label, Moko Discover, Business Model Canvas, Analytical Hierarchy Proces

Site-Specific Traffic Management Improvement by Implementing Human Performance Analysis to Eliminate Potential Serious Injury and Fatality

PT CVD placed the highest priority on the health and safety workforce and protection of the company's assets, communities, and the environment. Health and safety of the workforce is become a core value of PT CVD. Starting 2018, PT CVD introduced Human Performance concepts as one of many tools to eliminate Serious Injury and Fatality in operations. PT CVD believes that Human, Culture, Work systems, Equipment and Processes are bound and interacts as a system that is interrelated and influential to each other. Human Performance is a field of study related to process improvement methodologies which focus on improving performance at societal, organizational, process and individual performer levels to improve work productivity and efficiency which is based on developing systematic systems. Currently PT CVD manages more than 50 remediation sites and deals with more than 500 heavy equipment and heavy vehicle managed by business partners. PT CVD requires each active work site to design, develop, manage and also communicate a safe driving environment by implementing Site-Specific Traffic Management Plan to support the operation safely. However, we experienced some serious near miss events in the remediation activities. And based on field observation, the safety and compliance performance related to the Site-Specific Traffic Management Plan implementation are still below 100% conformance due to noncompliance Site-specific traffic plan, inadequate PPE, inadequate traffic management sign, inadequate pedestrian pathway inside working area and so on. It means the hazard associated within the working is still not well mitigated yet, especially for vehicle-human interface activities. Based on the business situation analysis, the project team decided to identify the root cause of the problem by using Human Performance Analysis thru Performance Mode and Error Traps identifications. Those tools helps project team to dig deeper into the main issues, and also analyze the problems in the comprehensive view by optimizing Human Performance components (People, Culture, Work System, Equipment and Processes) to define the proper corrective actions in order to improve safety performance and compliance and eliminate potential serious injury and fatality.According to the analysis, the root cause of the issues is 40% of PMCoW have inadequate competency and capability related to SSTMP procedure, lack of Contractor’s Project Management commitment, lack of operational management control, inadequate understanding of SSTMP procedure by field personnel and lack of sense of vulnerability. The improvement actions have been implemented and successfully improve site-specific traffic management safety performance and compliance from 79 to 100% and eliminate potential risk to serious injury and fatality in PT CVD remediation project.Keywords: safety and compliance, human performance, site-specific traffic management, serious injury and fatalit

BUSINESS MODEL INNOVATION FOR PT. CASAMIRAH BANGUN INDONESIA TO OVERCOME COMPANY UNSTABLE INCOME

Starting as an individual business in 2012, Casamirah is an interior contractor and design company, work mostly at of food & beverage sector, such as projects for cafes and restaurants. Since 2016, corporate clients’ contributions have been dominating the total revenue of the company. Almost all the corporate clients have been returning customers and contributed significantly to Casamirah’s business. In the current business model, Casamirah main activity is as an interior contractor and design. Company main revenue is depending on how the company win over the big contract and how the project manager and all the supporting division performance to deliver the project according the budget and time agreement. These condition is contributed to company unstable cash flowThis research is conducted to find the solution of this problem. Internal and external environment company analysis have been conducted using several tools, there are PEST analysis, Porter’s Five Forces, Porter’s Generic Value Chain Model, VRIO framework and Existing Business Model Canvas. Semi-structure interview also conducted to identify and analyze the company problems and how to utilize Casamirah elements to solve the problem.Eventually the root cause of the problem is identified, i.e., lack of bargaining in corporate agreement, less marketing activities and lack of knowledge in project acquisition and development. In addressing those problem, business model innovation based on offer-driven innovation is formulated. Three relevant strategic actions are recommended for Casamirah, they are product innovation (sharing workshop & material distributor), digital marketing and social media campaign, and employee training and development program. Positives impact are expected from this strategic actions, in terms of generating new revenue sources and stabilizing company’s cash flow due to developed key activities and product innovation. The implementation of these actions is also expected to improving employee knowledge and competence due to the training and development program.Keywords: business model innovation, interior contractor, unstable cash flo