International Journal of Artificial Intelligence for Digital Marketing
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    26 research outputs found

    THE SIGNIFICANCE OF THEOREMS IN TEACHING MATHEMATICS

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    The goal of this service is to encourage students' interest in mathematics and increase their understanding of concepts by showing how theorems relate to everyday life. The service method involves creating educational materials such as theorems, teacher training workshops, collaborative learning, and action research in schools. Results include the creation of new learning modules, increased student understanding of problem solving, and the discovery of innovative teaching methods. The effects of this service include improving the quality of mathematics education, developing a more relevant curriculum, increasing students' abilities in critical and analytical thinking through theorem-based problem solving, and increasing students' abilities in critical and analytical thinking

    USE OF DIDACTIC GAMES IN GEOGRAPHY CLASSES AND ITS EFFECTIVENESS

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    This article explains the positive aspects of using creative games in the process of globalization of education and ways to effectively use interesting games in geography lessons to increase students' interest in geographic knowledg

    IMPLEMENTATION OF A WEB-BASED APPLICATION FOR THE RECORDING OF GOODS IN THE STORAGE COMPARTMENT OF TOOLS AND CONSUMABLES IN KABUPATEN PATI

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    BPBD Pati Regency in recording goods in the warehouse uses goods control cards and miscosoft excel as a medium for recording goods. The recording process already has its own procedures so that incoming and outgoing goods can be recorded accurately. However, despite using technology in recording goods in the warehouse, the recording of goods is still not optimal because the lack of coordination between logistics staff makes the recording of goods slow. This results in a mismatch between the stock in the system and the stock in the warehouse. The purpose of this study is to assist logistics staff in recording incoming and outgoing goods so that the recording process can run efficiently and can increase warehouse productivity using web-based applications. This type of research is a case study using qualitative methods. The result of this research is a web-based application for recording goods in the tools and food ingredients warehouse at BPBD Pati Regency. The design of this application uses context diagram, data flow diagram level 0 (DFD Level 0), data flow diagaram level 1 (DFD Level 1) and entity relationship diagram (ERD). The programming language used is PHP and the database uses MySQ

    THE INFLUENCE OF LIVE STREAMING SHOPPING AND CUSTOMER REVIEWS ON PURCHASING DECISIONS ON OVERSIZE FASHION THROUGH THE SHOPEE MARKETPLACE

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    Oversize fashion has become a popular trend among users of this e-commerce platform. Various types of oversized fashion products ranging from t-shirts, blouses, tunics, to dresses. Many shop users choose oversize fashion because it is easy to wear, not complicated, not tight on the body and gives a stylish and trendy impression. There is a challenge in creating a balance between style and proportion so that it still looks attractive and not too big. The purpose of this research is to examine live streaming shopping (X1) and customer reviews (X2) on purchasing decisions (Y) for oversized clothes through the Shopee marketplace. Live streaming shopping is becoming an increasingly popular marketing method due to its interativity and ability to display products directly, which helps consumers understand product details and quality. Customer reviews, as a form of previous user reviews, play an important role in building trust and providing relevant information to potential buyers. This research uses quantitative methods, this data is available through an e-questionnaire using g-from which was distributed to 130 respondents who had purchased oversized fashion through Shopee. The hypothesis was tested through multiple linear analysis. The study results show that live streaming shopping has a positive effect on purchasing decisions, showing that the more interesting and informative it is, the higher the consumer's likelihood of making a purchase. Apart from that, customer reviews were found to have a positive and relevant relationship to purchasing decisions. Positive reviews from previous customers can increase the confidence of new consumers and encourage them to make a purchas

    THE INFLUENCE OF PRODUCT QUALITY AND BRAND TRUST ON THE DECISION TO PURCHASE WHEY PROTEIN EVOLENE PRODUCTS IN GYM MEMBERS IN GRESIK

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    In contemporary times, a significant number of individuals possess knowledge on the significance of physical activity and have incorporated it into their everyday routines. This significantly influences the growth of the sports industry. Due to the rapid expansion of the sports industry, particularly in the fitness sector, there has been significant growth in the whey protein market. Individuals who engage in regular physical activity, particularly those who are members of fitness centres, require whey protein as a supplementary source of nutrition to fulfil their daily protein requirements. The whey protein sector presents a lucrative market opportunity for whey protein producers and companies, particularly Evolene. The objective of this study is to assess the impact of Product Quality (X1) and Brand Trust (X2) on the Purchasing Decisions (Y) of Evolene Whey Protein Products. This research is a quantitative study that focuses on the community of male consumers who use evolene whey protein in gyms in Gresik. 97 consumers at Surya Gym Members completed a survey using Google Form, providing feedback on their use of evolene whey protein. The research employed validity and reliability tests to assess the instruments. This study employed traditional assumption testing, including linearity tests, normalcy tests, and Multicollinearity tests. The analysis in this research employs statistical tests such as the t-test, F-test, and coefficient of determination test (R2), using the data analysis technique of multiple linear regression. The analysis of product quality and brand trust variables indicates that both variables, Product Quality and Brand Trust, have a positive and significant impact on the Purchasing Decision of Evolene Whey Protein Products for Gym Members in Gresik

    ARTIFICIAL INTELLIGENCE (AI) IN EDUCATION: INTEGRATION OF AI INTO SCIENCE EDUCATION CURRICULUM IN NIGERIAN UNIVERSITIES

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    oai:ojs.pkp.sfu.ca:article/13This study investigates the integration of artificial intelligence (AI) into science curricula at Nigerian universities, motivated by the imperative to prepare students for the evolving demands of the digital age. Employing a mixed-methods approach, the research explores the impact of AI integration on learning outcomes, student engagement, and overall educational quality in science education. Quantitative analysis focuses on academic records, assessing the performance metrics of 180 science education students enrolled in AI-integrated courses across three Nigerian universities. Diverse representation across institutions and academic levels ensures comprehensive insights. Qualitative data, gathered through semi-structured interviews with three experienced lecturers, delves into their perspectives on AI integration in science education. Interviews, conducted via online platforms, highlight the rationale for integrating AI into the curriculum and the lecturers' experiences with AI in their classrooms. Statistical analysis of quantitative data, including regression analysis, identifies patterns and correlations in student performance. Qualitative data undergoes thematic analysis, revealing key insights and recurring themes within educators' and students' narratives. The results demonstrate a tangible link between AI integration and science education, offering a nuanced understanding of advantages and disadvantages. This research advocates for an adaptive curriculum that equips students with AI-related skills, contributing valuable insights for educational stakeholders on effective AI integration into science curricula. Ultimately, the study aims to foster the development of future experts capable of leveraging AI for scientific innovation in Nigeria's evolving technological landscape

    THE PROCESS OF INTEGRATION INTO THE INTERNATIONAL FINANCIAL MARKETS IN THE DEVELOPMENT OF THE FUND MARKET IN UZBEKISTAN

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    This article assesses the effects of Uzbekistan's stock market's growth and integration into global financial markets. In addition, integration into global financial markets, drawing in foreign capital, promoting economic growth, and boosting stock market efficiency and liquidity are all important factors in the current financial systems' configuratio

    THE IMPACT OF DIGITAL FINANCIAL TECHNOLOGIES ON ISLAMIC INSURANCE AND OTHER FINANCIAL INSTITUTIONS: OPPORTUNITIES AND CHALLENGES

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    This article explores the transformative impact of digital financial technology (FinTech) on Islamic insurance (Takaful) and other financial institutions. It examines the unique opportunities and challenges associated with FinTech innovation in the context of Islamic finance, characterized by adherence to Shariah principles. The study examines the integration of digital technologies such as blockchain, artificial intelligence (AI) and big data analytics to improve operational efficiency, customer experience and regulatory compliance. In addition, it addresses specific issues facing Islamic financial institutions, including Shariah compliance, cybersecurity risks, and the digital divide. The results highlight the need for a strategic approach to leveraging FinTech for sustainable growth in the Islamic finance sector

    OPTIMIZING TOURIST SATISFACTION AT MOJOKERTO'S PACET SPECIAL MARKET THROUGH LOCATION, ATTRACTION AND SOCIAL MEDIA PROMOTION

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    This research aims to examine the influence of location, attractiveness and social media promotion on tourist satisfaction at Pasar Keramat Pacet, Mojokerto. Indonesia, with more than 17,540 islands and diverse cultural riches, is a popular tourist destination. In the first semester of 2023, 433.57 million domestic trips were recorded, with East Java contributing 116.7 million visits. Mojokerto Regency, especially Kramatjetak Village in Pacet District, has interesting tourism potential such as "Kramat Market". This research uses quantitative methods with Multiple Linear Regression Analysis. Data was obtained from 108 respondents via e-questionnaire. The research results show that Location, Attraction and Social Media Promotion have a positive and significant effect on tourist satisfaction, both partially and simultaneously, with a determination value of 34.2%. The remaining 65.8% is influenced by other factors such as product quality, word of mouth, service quality and price

    PROVISION OF REMOTE BANKING SERVICES IN UZBEKISTAN ANALYSIS OF ITS PRACTICE

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    This article analyzes the emergence of remote banking services in Uzbekistan, the current situation, the development trends in the banking sector. The results of this study include the study of the current state of remote banking services, the formation of conclusions from the results and the development of scientific proposal

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    International Journal of Artificial Intelligence for Digital Marketing
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