International Journal of Artificial Intelligence for Digital Marketing
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    26 research outputs found

    SECURITY ISSUES IN BLOCKCHAIN TECHNOLOGY

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    Hailed as a revolutionary innovation, blockchain technology has attracted a lot of attention from various industries due to its decentralized and immutable nature. It serves as the underlying technology for cryptocurrencies such as Bitcoin and Ethereum, providing transparency, decentralization and security. However, blockchain technology is not legally protected from security issues, and potential solutions to address security issues related to blockchain technology are being discussed . Overall, this article provides an overview of blockchain technology and its security issues

    ARTIFICIAL INTELLIGENCE ON TEACHING AND LEARNING OF SCIENCE EDUCATION PROGRAMME IN TERTIARY INSTITUTIONS IN NORTH-CENTRAL, NIGERIA

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    The study assessed the effects of artificial intelligence on teaching and learning of science education programme in tertiary institutions in Nigeria. The study used descriptive survey method. The population of the study comprises of all academic staff in North-Central Nigeria. The sample for the study was made up of 200 academic staff in the region. The researcher formulated an instrument titled Artificial Intelligence and Science Education Questionnaire (AISEQ). Test and re-test method was used to determine the reliability of the instrument. The result collected on the first and second were correlated and it yielded a coefficient of 0.86 which is high enough for the study. Descriptive statistics was used to analyze data collected for the research questions and hypothesis formulated for the study. The result collected and analyzed disclosed that Al support implementation of science education in Nigerian Tertiary institution in the following areas; Al supports presentation of lecture on science education, assists lecturers to carry out researches in science education, helps lecturer to provide community services, assists lecturers to develop course note, aids effective classroom management, assists lecturers to assign assignments and projects to students, support distance learning education, support individual learning and collaborate learning, assists students in writing research work, assists effective examinations in tertiary institutions and support practical work in laboratory. The result established that artificial intelligence has aided teaching and learning of science education in Nigerian tertiary institutions. Based on this, the study recommended that the tertiary institutions manager should increase funding of science education to enable the procurement and deployment of Al for the teaching and learning of science education in Nigerian tertiary institutions

    TECHNOLOGY SCIENCE TRAINING INTEGRATION

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    To improve students' learning experience and increase their ability to solve complex problems, this service aims to integrate technology training with science. Service methods include teacher training in the use of technology in science teaching, creating an integrated curriculum, interdisciplinary workshops and seminars, and collaborative projects between students from various scientific disciplines. Expected outcomes include increasing students' understanding of the relationship between science and technology, developing integrated learning materials, and increasing students' ability to apply technology in a science context. One of the results of this service is improving the quality of education through the use of a comprehensive learning approach, developing students' skills in line with the demands of the future job market, and increasing students' interest in science and technology through interesting learning experience

    THE INFLUENCE OF SOCIAL MEDIA PROMOTION AND SERVICE QUALITY REGARDING PURCHASING DECISIONS AT FITTARA COFFEE SIDOARJO

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    Currently, in the culinary industry this has happened. Companies now see greater business opportunities through the use of internet media as a promotional tool. With increasingly advanced technology, the internet is no longer a strange thing in product marketing. The company always pays attention to product quality, consumer needs, packaging and effective promotions. Many business promotions are now turning to social media because the majority of internet users in Indonesia are active in the trade and services sectors. Marketing strategies via social media can increase sales without large costs. Consumers also find it easier to get information about the products they want through technology which is part of e-commerce, which is the way companies communicate, promote and sell products via the internet. In Indonesia, in this globalization era, business competition is getting tighter with ongoing technological developments. The aim of conducting this line research is to find out whether knowledge of Promotion, Social Media, Service Quality influences Purchase Decisions at Fittara Coffee Sidoarjo. This type of research uses quantitative methods. The population is all buyers who have made transactions at Fittara Coffee Sidoarjo with a sample size of 100 respondents from distributing questionnaire statements via Google Form. The results obtained state that Social Media Promotion and Service Quality simultaneously have a positive and significant effect on purchasing decisions at Fittara Coffee Sidoarjo. Testing this hypothesis concluded partially that Social Media Promotion had a positive and significant influence on Purchasing Decisions, and Service Quality had a positive and significant influence on Purchasing Decisions

    THE INFLUENCE OF MARKETING MIX, STORE IMAGE, STORE ATMOSPHERE, SHOPPING EXPERIENCE ON BUYING INTEREST OF TRANSMART CARREFOUR INDONESIA CONSUMER

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    The retail business in Indonesia, especially modern retail, is growing quite rapidly. Transmart Carrefour is now a brand that is widely known and recognized by the public by getting the highest TBI (Top Brand Index) score compared to others. The purpose of this study is to analyze the influence of marketing mix, store image, store atmosphere, shopping experience on consumer purchasing interest at Transmart Carrefour Indonesia. The approach used in this study is a quantitative approach with an online survey method to respondents. The population in this study is people who have made purchases at Transmart Carrefour throughout Indonesia. The number of samples used in research using Partial least squares-SEM analysis is at least 30-100 samples. So the researcher decided to use a sample of 100 consumers. The results of the study show that, 1). There is a significant positive influence of marketing mix on purchase interest. The mean value (average) is 4.345. This result indicates that the marketing mix at Transmart Carrefour has been running very well. 2). There is a significant positive influence of store image on purchase interest. The mean value (average) is 4.159. This result indicates that store image at Transmart Carrefour has been running well 3). There is a significant positive influence of store atmosphere on purchase interest. The mean value (average) is 3.934. This result indicates that the store atmosphere at Transmart Carrefour has been running quite well, 4). This result indicates that the store atmosphere at Transmart Carrefour has been running quite well. 4). There is a significant positive influence of shopping experience on purchase interest. The mean value (average) is 4.075. This result indicates that the shopping experience at Transmart Carrefour has been running well

    THE EMERGENCE OF CYBER RISKS, THEIR ESSENCE AND ECONOMIC CONSEQUENCES

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    The article describes the essence of information risk insurance, the current stages and specifics of information risk insurance. Insurance risks include insurance risks and uninsured benefits. Cyber-attacks are classified as damages that can be inflicted by committing cybercrimes. Information risk insurance programs are analyzed

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    International Journal of Artificial Intelligence for Digital Marketing
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