International Journal of Business Ecosystem & Strategy (2687-2293)
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    928 research outputs found

    Do tangible resources lead to business growth among SMEs?

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    The globalized and technologically advanced business environment presents significant challenges to small and medium-sized enterprises (SMEs), which play a critical role in national economic growth and innovation. These challenges include strategic orientation, effective resource allocation, and adapting to changing markets, often resulting in premature business failure. Therefore, the paper reviews recent literature on how tangible resources such as financial capital, physical assets, and technology influence SME growth, focusing on studies from the past decade that apply frameworks like the Resource-Based View. A systematic literature review was conducted, involving a comprehensive search of academic databases. Thematic analysis was applied to synthesize the findings on resource impact and management in SMEs. The review revealed that financial capital, physical assets, and technological infrastructure significantly influence SME growth. However, the extent of impact varies across contexts, depending on managerial capabilities, access to finance, and market conditions. Addressing this gap, the article aims to inform both theory and practice on SME sustainability and development and suggests avenues for future research.

    A critical analysis of the marketing mix strategies influencing customer acquisition at Spar in Durban

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    This study provides a comprehensive analysis of the marketing mix strategies that influence customer acquisition at Spar in Durban. Utilizing a quantitative methodology, data were collected through structured questionnaires completed by 278 respondents. The findings indicate that Spar effectively employs digital marketing tools—including social media, WhatsApp, and loyalty programs—as key communication channels to engage customers. Reliability analysis confirmed the validity of the measurement instrument (Cronbach’s ? = 0.902; KMO = 0.899). The results demonstrate that younger consumers are more responsive to digital platforms, particularly social media and loyalty programs, while traditional methods such as printed flyers are less effective. No significant differences were observed in the perceived effectiveness of specific digital channels across different respondent groups, suggesting a consistent perception of Spar’s digital engagement. The study emphasizes the importance of integrating digital strategies with factors such as pricing, convenience, and product assortment to enhance customer acquisition in Durban’s competitive retail environment

    Resilience amid adversity: The lived experiences of youth affected by parental alcohol abuse in Ha-Makuya village, Limpopo province, South Africa

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    Parental alcohol abuse remains a persistent global public health concern with far-reaching implications for child and adolescent development. While international research continues to demonstrate the correlation between parental alcohol misuse and adverse behavioural outcomes in children, limited attention has been directed toward the experiences of youth in rural African contexts. This study explores the effects of parental alcohol abuse on youth behaviour in Ha-Makuya Village, a rural community in South Africa’s Limpopo Province. Guided by Social Cognitive Theory, the study adopted a qualitative exploratory design. A purposive sample of eight youth aged 18–30 who had been exposed to parental alcohol abuse was selected, with seven ultimately participating in the study. Data were collected through semi-structured interviews and analysed using a six-phase thematic analysis within an interpretivist paradigm. The findings reveal that parental alcohol abuse destabilises family functioning, resulting in financial strain, emotional distress, inconsistent parenting, and social stigma. Participants further described behavioural consequences such as withdrawal, anger, and difficulties forming healthy social relationships. Owing to the absence of formal support services in the village, youth relied mainly on informal coping strategies, including peer support, involvement in community activities, and avoidance-based behaviours. The study highlights the urgent need for rural mental health support, school-based counselling, community education, and family-centred rehabilitation services. It also recommends further research into gendered experiences and intergenerational patterns of alcohol-related behaviours in rural societies

    Assessing the effectiveness of digital and social media marketing in grocery retail: Insights from SPAR in Durban

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    The rapid development of digital technologies has significantly transformed the grocery retail industry, allowing retailers to utilize digital and social media platforms to enhance customer engagement, increase brand visibility, and drive sales growth. This study assesses the effectiveness of SPAR’s digital and social media marketing strategies in Durban, South Africa. Guided by the Technology Acceptance Model (TAM), the research employed a quantitative methodology, analyzing survey data collected from 278 customers at the South Beach Super Spar. Reliability analysis indicated a high level of internal consistency (Cronbach’s Alpha = 0.883). Non-parametric statistical tests, including the Kruskal-Wallis H and Mann–Whitney U tests, were used to evaluate customer perceptions of various digital channels. The results indicate that social media is the most effective platform for SPAR, with 58.4% of respondents identifying it as their primary mode of engagement. Participants overwhelmingly agreed that SPAR\u27s social media channels effectively promote offers; however, perceptions of the mobile app and WhatsApp marketing strategies were mixed and showed significant variation among user groups. These findings underscore the importance of social media in increasing brand awareness and customer engagement, while also highlighting potential areas for enhancing the usability and impact of SPAR’s mobile application and WhatsApp marketing efforts. This study offers valuable guidance for grocery retailers aiming to strengthen customer engagement in competitive urban environments such as Durban by providing insights into digital marketing performance in emerging markets

    The legislative frameworks and institutional policies to address students’ sexual victimisation in the selected South African rural and urban universities

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    Despite National and International commitments for gender equality and victims or survivours of sexual encounters, the envisaged protections, gaps in legislative frameworks, and institutional policies implementation exist, coupled with underreporting and inadequate institutional response. The student sexual victimisations in South African universities remain a persistent challenge, necessitating comprehensive legislative and institutional policies to ensure student safety and security for potential victims. Objectively, this study describes the effectiveness of existing legislative frameworks and institutional policies to address sexual victimisation in the selected South African rural and urban universities. This qualitative study used the descriptive research design to follow the predetermined steps of a documentary study, focusing on documentary sources and the electronic databases; the reviewed data was subjected to the non-probability: Purposive sampling for selections, the keywords/phrases were used to filter info relevant to the study objective, using the Qualitative Content Analysis (QCA), the collected data was restricted to 1979-2024 (not in sequence), with the six (6) phases of inductive Textual Content Analysis (TCA) employed for data analysis and identification of three (3) study themes. This study showcases key challenges, including staff-student power dynamics, lack of independent oversight and inconsistencies in legislative frameworks and institutional policies enforcement. The witnessed disparities between the selected South African universities and international best practices are shared, emphasising the need for victim/survivor-centred approaches, enhanced reporting mechanisms, and mandatory training programmes. The study concludes by proposing effective legislative frameworks and institutional policies as recommendations for strengthening institutional accountability, promoting awareness, and ensuring holistic support for victims

    Corporate responsibility or corporate illusion? An integrative review analysis of the Environmental, Social, and Governance (ESG) shortcomings and greenwashing in Sub-Saharan Africa

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    This study examines how environmental, social, and governance malpractices manifest as selective disclosure and weak assurance, enabling greenwashing across corporations in sub–Saharan Africa, and delineates governance and policy levers to curb these behaviors. Following integrative review standards, the study screens Scopus and Web of Science outputs and synthesizes 22 peer-reviewed studies published between 2014 and 2024 using a transparent PRISMA-informed pipeline and thematic coding to ensure replicability and analytic depth. The evidence shows that greenwashing is driven by regulatory gaps, voluntary compliance regimes, and narrative heavy self-reporting, while quality of integrated reporting is unevenly translated into real performance, signalling persistent decoupling between disclosure and outcomes; the preponderance of studies identifies governance weaknesses and selective disclosures as recurrent enablers across sectors including certification schemes and the built environment, corroborating the dominance of symbolic over substantive implementation in many African settings. The review argues for stronger ESG legislation, independent third-party auditing, and digital monitoring tools to restore investor confidence, protect public trust, and align corporate behaviour with the Sustainable Development Goals in sub-Saharan Afric

    Ideation programs as catalysts for SME innovation: A case of DUT’s centre for social entrepreneurship rapid incubator

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    This study examines the role of ideation programs as drivers of innovation and creativity within Small and Medium-sized Enterprises (SMEs) at the Durban University of Technology\u27s Centre for Social Entrepreneurship Rapid Incubator (CSERI). A quantitative research methodology was used, employing a structured questionnaire distributed to 52 student entrepreneurs. The results indicate a predominantly positive perception among participants, suggesting that ideation programs significantly improve understanding of innovative concepts, encourage creative thinking, and promote a culture of experimentation and collaboration. Statistical analysis demonstrated the high reliability of the measurement instrument (Cronbach’s alpha = 0.843) and revealed notable differences in perceived benefits based on the entrepreneur\u27s age and the duration of the enterprise\u27s operation. The findings suggest that ideation programs are effective tools for developing intangible resources and dynamic capabilities essential for SME innovation. It is recommended that incubator programs be tailored to address the diverse needs of entrepreneurs at various stages of their personal and business development to maximize their effectiveness

    Exploring the barriers to offender rehabilitation: The experiences of correctional officers in Limpopo correctional centres

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    Rehabilitation remains a core mandate of correctional services; however, in South African Correctional centres, particularly within Limpopo, its effectiveness is constrained by persistent structural and social barriers. Overcrowding, limited resources, unsafe environments, and the entrenched culture of gangsterism undermine rehabilitation initiatives and compromise both staff and inmate safety. Correctional officers, who play a central role in rehabilitation delivery, face excessive workloads, inadequate support, and poor working conditions, resulting in stress, burnout, and diminished service quality. These conditions contribute to ineffective rehabilitation, increased recidivism, premature inmate releases, and violations of offenders’ rights, raising concerns about the overall credibility of the criminal justice system. This study examined barriers to rehabilitation in Limpopo correctional centres, focusing on correctional officers’ experiences. A quantitative approach was adopted, with purposive sampling of 345 officers across six centres. Findings revealed that overcrowding is the most critical challenge, negatively affecting healthcare, accommodation, food provision, and access to training programmes, while weakening institutional control. Gangsterism, evolving from protection-based groups to networks of power and illicit trade, further obstructs rehabilitation. Officers reported unsafe conditions, exposure to violence, and shortages of resources, compounded by recruitment, retention, and training gaps. The study recommends diversion of minor offenders, deportation of foreign nationals, broader use of community corrections, enhanced anti-gangsterism strategies, and partnerships with external stakeholders to support sustainable rehabilitation

    Rethinking research ethics in the age of artificial intelligence: Towards a contextual, just, and accountable framework

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    Artificial intelligence (AI) is revolutionizing the world of research, posing unforeseen opportunities and imminent ethical challenges. This article redefines the ethic of research in AI by advocating for a shift toward a contextual, fair, and accountable approach. It examines critically how the existing standards of ethics are inadequate in addressing the complexity, scale, and lack of transparency of AI systems that are increasingly being used in research settings. By qualitative analysis of recent applications of AI in domains, the paper delineates core ethical issues, including undermining data privacy, algorithmic bias, incomprehensible decision-making, and diminishing accountability. These issues are enhanced in critical domains such as health care, social sciences, and public governance, where ethical errors have the potential to reinforce system injustice or victimize vulnerable populations. The paper argues that ethical responsibility in AI research has to be non-uniform. Rather, it calls for contextual ethics attuned to specific disciplines and cultural milieux in conjunction with justice-based methods that actively work against bias and inequality. Accountability must be designed into research design, not appended, through enforceable policy, continuous ethics education, and multidisciplinary governance. Suggestions include integrating AI-specific ethical norms into institutional policy, fostering open dialogue across disciplines, and developing an ethics culture of foresight. By encouraging a contextual, ethical approach, the research community can ensure that AI does not just accelerate discovery but does so in an equitable, transparent, and socially responsible fashion

    The constitutional imperative of consultation in South Africa: Examining the executive\u27s role in policy formulation and the challenge of "stealth taxation"

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    This study considers the constitutional requirement of public consultation in South Africa in light of the role of the executive in policy-making as well as the emerging trend of "stealth taxation." This work critically evaluates how the executive, availing itself of the cover of budget-making and regulatory power, has a tendency to introduce fiscal devices with minimal public or parliamentary engagement. This conduct raises alarming questions of constitutional compliance, transparency, and abnegation of democratic accountability. The research employs a doctrinal legal approach to examining pertinent constitutional provisions, leading cases, and administrative law principles. Comparative analysis is employed by resorting to similar practice and judicial standards applicable in other Commonwealth jurisdictions. Parliament records and fiscal policy papers from 2010 to 2023 are consulted to recognize and assess examples of indirect taxation evading substantive public participation. The findings exhibit a growing pattern of executive overreach through fiscal means that are neither transparent during deliberation nor scrutinized by the National Assembly. All these actions go against constitutional mandates, particularly those listed in sections 59 and 195, aimed at participatory democracy as well as good governance. The study indicates that consultation is not procedural courtesy but substantive constitutional imperative at the heart of democratic rule. This study significantly adds to demystifying the legal boundaries of executive discretion in fiscal matters. It calls for a normative approach to deliver stronger judicial control and procedural safeguards. The research highlights that the strengthening of public procedure for participation is crucial to safeguard parliamentary predominance as well as to advance credibility of tax policy within South Africa\u27s constitutional framework

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    International Journal of Business Ecosystem & Strategy (2687-2293)
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