Ideation programs as catalysts for SME innovation: A case of DUT’s centre for social entrepreneurship rapid incubator

Abstract

This study examines the role of ideation programs as drivers of innovation and creativity within Small and Medium-sized Enterprises (SMEs) at the Durban University of Technology\u27s Centre for Social Entrepreneurship Rapid Incubator (CSERI). A quantitative research methodology was used, employing a structured questionnaire distributed to 52 student entrepreneurs. The results indicate a predominantly positive perception among participants, suggesting that ideation programs significantly improve understanding of innovative concepts, encourage creative thinking, and promote a culture of experimentation and collaboration. Statistical analysis demonstrated the high reliability of the measurement instrument (Cronbach’s alpha = 0.843) and revealed notable differences in perceived benefits based on the entrepreneur\u27s age and the duration of the enterprise\u27s operation. The findings suggest that ideation programs are effective tools for developing intangible resources and dynamic capabilities essential for SME innovation. It is recommended that incubator programs be tailored to address the diverse needs of entrepreneurs at various stages of their personal and business development to maximize their effectiveness