A unified presentation is given on the use of dispersion relations in the
real and virtual Compton scattering processes off the nucleon. The way in which
dispersion relations for Compton scattering amplitudes establish connections
between low energy nucleon structure quantities, such as polarizabilities or
anomalous magnetic moments, and the nucleon excitation spectrum is reviewed. We
discuss various sum rules for forward real and virtual Compton scattering, such
as the Gerasimov-Drell-Hearn sum rule and its generalizations, the
Burkhardt-Cottingham sum rule, as well as sum rules for forward nucleon
polarizabilities, and review their experimental status. Subsequently, we
address the general case of real Compton scattering (RCS). Various types of
dispersion relations for RCS are presented as tools for extracting nucleon
polarizabilities from the RCS data. The information on nucleon polarizabilities
gained in this way is reviewed and the nucleon structure information encoded in
these quantities is discussed. The dispersion relation formalism is then
extended to virtual Compton scattering (VCS). The information on generalized
nucleon polarizabilities extracted from recent VCS experiments is described,
along with its interpretation in nucleon structure models. As a summary, the
physics content of the existing data is discussed and some perspectives for
future theoretical and experimental activities in this field are presented.Comment: 120 pages, 42 figures, to appear in Phys. Re