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A Critical Case Study of Cause-Related Marketing

Authors
  1. A. Andreasen
  2. A. Eikenberry
  3. A. Eikenberry
  4. A. Krishna
  5. Angela M. Eikenberry
  6. B. Flyvbjerg
  7. D. Berglind
  8. D. Lichtenstein
  9. F. Prochaska
  10. G. Almond
  11. G. Peters
  12. I. Stole
  13. J. Habermas
  14. J. Johnston
  15. J. Littler
  16. J. Maxwell
  17. J. White
  18. J. Wirgau
  19. K. Kuehn
  20. L. Wagner
  21. M. Barone
  22. M. Polonsky
  23. M. Polonsky
  24. N. Klein
  25. N. Mendleson
  26. P. Lichterman
  27. P. Nickel
  28. P. Varadarajan
  29. R. Stake
  30. S. Banet-Weiser
  31. S. Gupta
  32. S. King
  33. S. Verba
  34. S. Wu
  35. S. Youn
  36. T. Devinnney
  37. U. Beck
Publication date
Publisher
'M. E. Sharpe Inc.'
Doi

    Abstract

    Abstract is not available.

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      Last time updated on 17/11/2020

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