Aberbach

Ajzen

Arnett

Bagozzi

Bargh

Bauer

Belk

Ben-Ur

Berger

Borgmann

Burroughs

Caruso

Chen

Cohen

Cooper

Cronbach

Delacourt

Dholakia

Dijksterhuis

Droulers

Eidelman

Elliott

Gerbing

Gitlin

Glaser

Graham

Greenfield

Greenwald

Grohmann

Gross

Gruszka

Hair

Handley

Hayes

Henningham

Heyman

Johns

Johnston

Joireman

Jost

Kotler

Landau

Laran

Mikulincer

Morwitz

Moskowitz

Murstein

Netemeyer

Newman

O'Shaughnessy

Park

Peng

Pillai

Richins

Rick

Rock

Rook

Rumbo

Scammell

Schiffman

Schor

Schudson

Shaffer

Shama

Sidanius

Singh

Speed

Stankov

Strack

Strathman

Thomson

Tice

U. S. Election Assistance Commission

Valence

Vohs

Webb

West

Weun

Williams

Wilson

Winchester

English

Jodie Whelan

Miranda Goode

June Cotte

Matthew Thomson

Crossref

Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context

Miranda R. Goode

Psychology and Marketing

Consumption cues (e.g., brands, money, and advertisements) can have powerful effects on cognition, perception, and behavior, yet how people regulate responses to such cues is not well understood. This is surprising given that consumption cues are increasingly present in nontraditional consumer contexts, such as healthcare, education, and politics. This research develops a measure of two types of consumer regulation strategies, cue‐based and budget‐based (studies 1–4), and demonstrates that these strategies influence how people respond to consumption cues in a political context (study 5). Specifically, in a study involving the 2012 American Presidential Election, priming survey participants as consumers (versus citizens) influenced both voting intentions and self‐reported voting behavior, and the newly developed consumer regulation scale was instrumental in detecting this effect. These findings suggest there may be merit in the escalating debate and concern over referring to voters as consumers

Whelan, Jodie

Goode, Miranda R

Cotte, June

Thompson, Matthew

Ulster University`s Research Portal

https://pure.ulster.ac.uk/ws/files/77097900/Consumer_regulation_strategie1.pdf

Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context

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Crossref

Ulster University`s Research Portal