传统项目管理通常指的是由项目团队承担外部客户发起的项目,而越来越重要的企业项目化管理将传统项目管理向前延伸到项目定义过程,项目发起往往是企业本身甚至项目团队。价值标准决定着行动方案,采用实证研究方法,对两种类型的项目在发起依据的价值标准进行探索性研究。结论表明虽然这两种不同发起人的项目价值标准因素的重要性各有侧重,但不存在明显的差异。研究将从侧面支持目前流行的项目管理知识体系的应用范围,即项目管理的跨行业通用性;同时为项目定义提供借鉴标准。In traditional project management context,the project is usually sponsored by the client outside project base organization. The booming enterprise project management extends the life cycle forward to project definition stage,and the project is sponsored by the base organization or project team. The value criteria determines future management and action plan. Are there any differences between two sponsors in value criteria? The paper adopts empirical study to explore the value factors for project definition and deviations by sponsored groups. The results indicate that there is some incongruity in the priority order of project value factors,but no significant difference for overall. This paper supports the current application of Project Management Body of Knowledge,that is,the generalization of project management across industries,and provides valuable reference for project definition.国家自然科学基金项目(71272078
