Despite growing scholarly interest in paradoxes, few studies have expressly engaged with the methodological mechanics of ‘doing’ paradox research. First, there are no clearly established guidelines regarding what should count as paradox in research endeavors. Second, there is uncertainty around who sees/thinks/experiences the paradox and what is relevant when it comes to the emergence, choice, interpretation and appropriation of paradoxes in empirical settings. Third, there is still confusion around where one can find evidence of paradoxes. This book chapter aims to shed some light on these methodological shortcomings. We suggest that paradox researchers can deal with these methodological challenges by 1) showing evidence of contradictory, interrelated, simultaneous and persistent paradoxical tensions in the empirical setting, 2) developing reliable and flexible protocols for paradox identification, 3) pushing for multi-level paradox studies, 4) practicing reflexivity, 5) staying close to the context, and 6) leveraging multi-modality
