Absolute and differential chemical abundances are presented for the largest
group of massive stars in M31 studied to date. These results were derived from
intermediate resolution spectra of seven B-type supergiants, lying within four
OB associations covering a galactocentric distance of 5 - 12 kpc. The results
are mainly based on an LTE analysis, and we additionally present a full
non-LTE, unified model atmosphere analysis of one star (OB78-277) to
demonstrate the reliability of the differential LTE technique. A comparison of
the stellar oxygen abundance with that of previous nebular results shows that
there is an offset of between ~0.15 - 0.4 dex between the two methods which is
critically dependent on the empirical calibration adopted for the R23 parameter
with [O/H]. However within the typical errors of the stellar and nebular
analyses (and given the strength of dependence of the nebular results on the
calibration used) the oxygen abundances determined in each method are fairly
consistent. We determine the radial oxygen abundance gradient from these stars,
and do not detect any systematic gradient across this galactocentric range. We
find that the inner regions of M31 are not, as previously thought, very 'metal
rich'. Our abundances of C, N, O, Mg, Si, Al, S and Fe in the M31 supergiants
are very similar to those of massive stars in the solar neighbourhood.Comment: 15 pages, 9 figures and 9 tables. Submitted to A&A April 200
