Co-creation could enhance service innovation (Perks, Gruber, and Edvardsson, 2012). Despite the research conducted on co-creation, the issue concerning how actors could form service system with high density still needs to be addressed (Michel, Vargo and Lusch, 2008). We conceptualized service system as an assemblage and investigated emergence and dynamic process of assemble and dissemble of service assemblages by drawing on theories of co-creation, affordance, task network and modularity and the notion of assemblage (Delanda, 2006). We developed a framework and empirically examined how to map the competences required for actors in a task network and how capacities could be optimally (re)configured as assemblages (clusters) for value co-creation. We demonstrated that the framework developed could be applied to formation, reformation of service assemblages for design of service offerings enabling optimal value co-creation
