Painel do The Business Model generationThe Business Model Canva

Business Model Foundry

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The Business Model CanvasRevenue StreamsChannelsCustomer SegmentsValue PropositionsKey ActivitiesKey PartnersKey ResourcesCost StructureCustomer RelationshipsDesigned by: Date: Version:Designed for:DesigneD by:  Business Model Foundry AGThe makers of Business Model Generation and StrategyzerThis work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?is your business moreCost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)Value Driven (focused on value creation, premium value proposition)sample characteristicsFixed Costs (salaries, rents, utilities)Variable costsEconomies of scaleEconomies of scopeThrough which Channels do our Customer Segments  want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?channel phases1.  Awareness  How do we raise awareness about our company’s products and services?2.  Evaluation  How do we help customers evaluate our organization’s Value Proposition?3.  Purchase How do we allow customers to purchase specific products and services?4.  Delivery How do we deliver a Value Proposition to customers?5.  After sales  How do we provide post-purchase customer support?For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?For whom are we creating value?Who are our most important customers?Mass MarketNiche MarketSegmentedDiversifiedMulti-sided PlatformWhat type of relationship does each of our Customer Segments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?examplesPersonal assistanceDedicated Personal AssistanceSelf-ServiceAutomated ServicesCommunitiesCo-creationWhat Key Activities do our Value Propositions require?Our Distribution Channels?  Customer Relationships?Revenue streams?catergoriesProductionProblem SolvingPlatform/NetworkWhat Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?types of resourcesPhysicalIntellectual (brand patents, copyrights, data)HumanFinancialWho are our Key Partners? Who are our key suppliers?Which Key Resources are we acquairing from partners?Which Key Activities do partners perform?motivations for partnershipsOptimization and economy Reduction of risk and uncertaintyAcquisition of particular resources and activitiesWhat value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we  offering to each Customer Segment?Which customer needs are we satisfying?characteristicsNewnessPerformanceCustomization“Getting the Job Done”DesignBrand/StatusPriceCost ReductionRisk ReductionAccessibilityConvenience/UsabilitytypesAsset saleUsage feeSubscription FeesLending/Renting/LeasingLicensingBrokerage feesAdvertisingfixeD pricingList PriceProduct feature dependentCustomer segment  dependentVolume dependentDynamic pricingNegotiation (bargaining)Yield ManagementReal-time-Marketstrategyzer.com

The Business Model Canvas

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The Business Model Canvas

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Repositório Institucional da UFSC