Sharing platforms often leverage recommendation algorithms to reduce matching costs and improve buyer satisfaction. However, the economic impacts of different recommendation algorithms on the business operations of complementors remains unclear. This study uses natural quasi-experiments and proprietary data from a home-cooked food-sharing platform with two recommendation algorithms: word-of-mouth recommendation (WMR) and botler personalization recommendation (BPR). Results show the WMR negatively affects revenue while BPR has a positive effect. The contrast revenue effects have been attributed to capacity constraints for complementors and matching frictions for consumers. WMR encourages sellers to specialize in high-quality products but limits new product development. BPR promotes innovation to suit diverse customer tastes but may reduce quality. This reflects the exploration-exploitation trade-off: WMR exploits existing competences, while BPR explores new products to satisfy personal preferences. The authors discuss implications for how to utilize recommendation algorithms and artificial intelligence for the prosperity of sharing economy platforms
