Consumer Culture and Purchase Intentions towards Fashion Apparel

This study examines the effectiveness of different fashion marketing strategies and analyzes of the consumer behavior in a cross-section of demographic settings in reference to fashion apparel retailing. This paper also discusses the marketing competencies of fashion apparel brands and retailers in reference to brand image, promotions, and externalmarket knowledge. The study examines the determinants of consumer behavior and their impact on purchase intentions towards fashion apparel. The results reveal that sociocultural and personality related factors induce the purchase intentions among consumers. One of the contributions that this research extends is the debate about the converging economic, cognitive and brand related factors to induce purchase intentions. Fashion loving consumers typically patronage multi-channel retail outlets, designer brands, and invest time and cost towards an advantageous product search. The results of the study show a positive effect of store and brand preferences on developing purchase intentions for fashion apparel among consumers.Consumer behavior, purchase intention, socio-cultural values, designer brands, store brands, fashion apparel, brand promotion, personalization, fashion retailing, psychographic drivers

Dynamic modeling of web purchase behavior and e-mailing impact by Petri net

In this article, the authors introduce Petri nets to model the dynamics of web site visits and purchase behaviors in the case of wish list systems. They describe web site activities and their transition with probability distributions and model the sequential impact of influential factors through links that better explain web purchase behavior dynamics. The basic model, which analyzes site connections and purchases to explain visit and purchase behavior, performs better than a classical negative binomial regression model. To demonstrate its flexibility, the authors extend the wish list Petri net model to measure the impact of e-mailing intervals on visit frequency and purchase.internet; wish list; e-mail; Petri net; dynamic model

Who cares about food origin? A comparison of hypothetical survey responses and actual shopping behavior

This paper explores the relevance of food origin to consumers when making product purchase decisions. We use data from a survey of pork shoppers at the point of sale of five food retailers in Germany. Participants engaged in both a hypothetical survey eliciting evaluations of the importance of different pork attributes and a series of questions related to their knowledge about the attributes of their actual purchase of pork. This enables us to compare hypothetical responses with actual purchase behavior. The results show that origin indeed is a relevant attribute to a subset of consumers. A share of consumers does pay attention to origin labels and is willing to undertake costly search for origin information. Furthermore, the data give evidence that there is a strong, but not perfect, degree of agreement between hypothetical survey responses and actual shopping behavior. This result is supportive of the use of experimental methods.hypothetical survey responses, actual shopping behavior, pork, origin labeling, Consumer/Household Economics, Research Methods/ Statistical Methods,

Prediction beyond the survey sample: correcting for survey effects on consumer decisions.

Direct extrapolation of survey results on purchase intentions may give a biased view onactual consumer behavior. This is because the purchase intentions of consumers maybe affected by the survey itself. On the positive side, such effects can be incorporated ineconometric models to get reliable estimates of actual behavior of non-surveyed consumers,which often is the ultimate purpose of survey studies. This paper proposes a reasonablysimple methodology to correct for such possible survey effects and to get consistent pre-dictions beyond the survey sample. The potential merits of the method are illustrated bya supermarket survey on easy-to-prepare food products and related health issues. Thisindicates that the required corrections can be quite substantial and that predictions thatneglect survey effects can be seriously biased indeed.econometric models;consumer behavior;bias correction;purchase prediction;survey effects

Pengaruh Pleasure, Safety, Perceived Quality Product Terhadap Purchase Behavior Melalui Purchase Intention Pada Sepeda Motor Honda Jenis Matic

Purchase Behavior is important because it can increase company profit. The study was conducted to determine the effect of pleasure, safety, perceived quality product on purchase behavior through purchase intention in Honda motorcycle type matic. The research was conducted at the districts Umbulharjo, Yogyakarta, samples taken as many as 100 people with accidental sampling method. The data collection is done by distributing questionnaires using a scale of 1-5 points to measure 12 indicators. The results of this study indicate the results for the variable pleasure positive effect on purchase intention , safety of use positive effect on purchase intention, perceived quality product positive on online purchase intention. Pleasure of use positive effect on purchase behavior, safety of use no positive effect on purchase intention, perceivved quality product of use no positive effect on purchase behavior. Purchase intention of use positive effect on purchase behvior.  For the determinantion of the results of this test is 73,8% on purchase intention. for the determinantion of the result of this 85,8 on purchase behavior

EVALUATING ENTERPRISE AGILITY – AN EXPLORATORY RESEARCH ON CONSUMER BEHAVIOR INDICATORS

Starting from a model of the factors which are directly involved in the consumer’s buying behavior – brand image, the perception of purchase risk, the attitude towards the product category and, in this context, the attitude towards the brand, the buying iAgile enterprise, exploratory research, focus group, brand image, customer preferences, buyer risk, customer attitude, buying intentions, post-purchase satisfaction.

How does Internet usage influence young travellers' choices?

New technologies have significant effects on travel behavior, attitudes, habits and potentially future travel demand. Effects may be more prominent for Millennials. Little empirical research has investigated these relationships, mainly due to data limitations. This study focuses on the potential influence of using the Internet while traveling on Millennials’ plans for car ownership. We examine two questions: Does using the Internet while traveling influence trip frequencies? and Does it affect Millennials’ intention to purchase a car? Results suggest that Internet use while traveling is positively associated with travel demand and the intention to purchase a car in the near future