Strategic alliances: A concept for global and national marketing

This paper explores the steps countries around the world have taken to assist their manufacturing and service sectors to set up profitable strategic alliances based on their own needs and nationalistic traits. It also examines programs undertaken in Canada at the federal, provincial and local level to nurture strategic alliancing as the stepping stone to global, national and local marketing in the 1990's and into the upcoming millennium. Using a combination of primary and secondary data, the author provides an unbiased appraisal of Canada's efforts in the field of strategic alliancing. The paper concludes with recommendations to form strategic alliances between the national, provincial, regional, municipal governments, by working in close cooperation with industrial associations, specific industrial sectors, universities and the service sector. Keywords: strategic alliance, manufacturing, service sector, clusters, network

International and National Marketing Channel Decisions For Emerging Markets

Distribution channels have been the bane of marketing in the emerging markets, with decisions still subject to the cleavages of traditional and cultural dispositions and the government control. The emerging markets are transitional and in a close economy devoid of conventional marketing practices in the distribution of products. A survey was used to investigate the emerging markets of Brazil, Russia, India, China, Korea,(BRICK) states, Indonesia, Malaysia, Chile, and others that form the population of study. The findings show that distribution channels are gradually being integrated into the various businesses as major links between the channel participants. The emerging markets are now involved with restructuring and moving away from government controlled economy to a free market economy. There is the need for the development of distribution channels, encouraged by the operations of the market involving movements and exchange processes of products between the manufactures and the consumers. Keywords: International Marketing, National Marketing, Emerging Market

Trustees Endorse Wired Campus, Other Technology Initiatives; Raise Price of Attendance 5.5 Percent, Financial Aid 10 Percent

News release announces that the University of Dayton\u27s board of trustees reviewed a national marketing survey that supported first-year students to receive a computer

University of Dayton Fills Three Communication Positions, Develops Stronger National Focus

News release announces that the University of Dayton has hired three experienced communications professionals for its public relations office and promoted Tim Bete to national marketing manager

University of Dayton Wins Four National Awards for Student Recruitment Marketing Materials

News release announces that the University of Dayton has won four national marketing awards for its student recruitment ads, poster and newsletter in the 22nd Annual Admission Advertising Awards competition sponsored by Admissions Marketing Report

20th Turkish National Marketing Conference

Conference Note