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Ariel - Volume 2 Number 8
Editors
Richard J. Bonanno
Robin A. Edwards
Associate Editors
Steven Ager
Stephen Flynn
Shep Dickman
Tom Williams
Lay-out Editor
Eugenia Miller
Contributing Editors
Michael J. Blecker
Milton Packe
James J. Nocon
Lynne Porter
Editors Emeritus
Delvyn C. Case, Jr.
Paul M. Fernhof
Lecture or engagement? : communication with readers on three North Carolina newspaper blogs
When a newspaper editor starts a blog, he or she has a new tool to interact with audiences. This paper examines this interaction. Where do editors’ blogs fit into the editor’s toolbox? How are editors communicating with their readers on their blogs? From the findings of this study, it appears editors’ blogs require dedication and commitment to be successful. The blogs were markedly different in the number of posts, number of reader comments, and the number of comments left by editors. The findings of this study lead to the conclusion that the editors’ blogs were used as complementary tools by editors who were willing representatives of their newspapers in the public eye. By committing to a blog and using it effectively, editors are reaching out to audiences in new ways. The results from this study of editors’ blogs at three North Carolina newspapers will provide insight to other editors who are using blogs or expect to use blogs as a communication tool, and will help researchers as they establish new benchmarks in the study of new media.Department of JournalismThesis (M.A.
Ariel - Volume 3 Number 8
Editors
Richard J. Bonanno
Robin A. Edwards
Associate Editors
Steven Ager
Tom Williams
Lay-out Editor
Eugenia Miller
Contributing Editors
Paul Bialas
Robert Breckenridge
David Jacoby
Mike LeWitt
Terry Burt
Michael Leo
Editors Emeritus
Delvyn C. Case, Jr.
Paul M. Fernhof
Ariel - Volume 3 Number 1
Editors
Richard J. Bonanno
Robin A. Edwards
Associate Editors
Steven Ager
Stephen Flynn
Tom Williams
Lay-out Editor
Eugenia Miller
Contributing Editors
Michael J. Blecker
Milton Parker
James J. Nocon
Lynne Porter
Editors Emeritus
Delvyn C. Case, Jr.
Paul M. Fernhof
Ariel - Volume 3 Number 2
Editors
Richard J. Bonanno
Robin A. Edwards
Associate Editors
Steven Ager
Stephen Flynn
Tom Williams
Lay-out Editor
Eugenia Miller
Contributing Editors
Paul Bialas
Milton Packer
Robert Breckenridge
Lynne Porter
Mark Pearlman
Terry Burt
Mike Leo
Editors Emeritus
Delvyn C. Case, Jr.
Paul M. Fernhof
Ariel - Volume 3 Number 4
Editors
Richard J. Bonanno
Robin A. Edwards
Associate Editors
Steven Ager
Tom Williams
Lay-out Editor
Eugenia Miller
Contributing Editors
Paul Bialas
Robert Breckenridge
Lynne Porter
David Jacoby
Terry Burt
Mark Pearlman
Michael Leo
Mike LeWitt
Editors Emeritus
Delvyn C. Case, Jr.
Paul M. Fernhof
Ariel - Volume 2 Number 6
Editors
Richard J. Bonanno
Robin A. Edwards
Associate Editors
Steven Ager
Stephen Flynn
Shep Dickman
Tom Williams
Lay-out Editor
Eugenia Miller
Contributing Editors
Michael J. Blecker
W. Cherry Light
James J. Nocon
Lynne Porter
Editors Emeritus
Delvyn C. Case, Jr.
Paul M. Fernhof
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