RCUK Business Plan competition

Abstract: Sensory Design & Technology Ltd (SD&T) is seeking investment to develop and sell eScent® jewellery at a retailer in time for Christmas 2 012. The company mission is to enhance the ‘wellbeing’ of women. Women are having children later in life; they want to stay young, feel good and look good for a longer period of time and their spending power is at its greatest between the ages of 35-45. The target market is ‘wellbeing’ which has been on the increase in recent years. It is currently valued at £212 million in the UK and set to rise. There is increased media attention and consumer focus on environmentally friendly ‘eco’ products which are also pushing the growth of this market. This is increased by regulation to ensure product claims are valid due to fake ‘wellbeing’ claims. There are more than 8.5 million people in the UK who survive on as little as four hours of sleep a night. Women particularly find the juggling act of holding down a job and family life extremely challenging. Half of employed mothers reported sleep deprivation causing acute levels of stress and placing tremendous burden on marriages. Products to improve sleep grew by 10 per cent in 2009 and are worth £38 million in the UK. By 2014, sales of such products are expected to reach £45.3 million. This need is met by selling eScent®; scent dispensing jewellery that is solvent-free, reduces anxiety, improves sleep, rejuvenates the mind and is kinder to the skin. The way people use scent today in almost all applications is poorly targeted, inefficient and wasteful. eScent® is for everyday use; it is a high-tech product that is programmed to deliver a ‘wardrobe of fragrances’ to improve ‘wellbeing’, help relax and unwind. eScent® is fabricated from a built-in microfluidic device and delivers a personalised scent therapy experience, focussed solely for the user – day and night. It offers a patented, timed/controlled therapeutic scent dispenser which can also be placed on a bedside table, a child’s car seat or crib. The business model lies in SD&T designing the products, distributed initially by an exclusive launch at a retailer. The secondary market is for SD&T to sell replaceable cartridges as consumable products which are expected to be considerably greater than the primary market. At a later stage, the company will expand further into other market opportunities including medical, mobile phones, consumer products and apparel. The comp any would seek further investment from leading fashion designers to miniaturise eScent® and integrate within buttons to deliver their own signature perfumes. SD&T has an experienced management team with the relevant skills for this business in Fashion, Fragrance, Microfluidics and Biotechnology. The Chairman designate of the company is the former Chairman of the Fragrance Foundation. The company was founded by Dr Jenny Tillotson, a Senior Research Fellow in Fashion at Central Saint Martins and Visiting Scholar at the University of Cambridge. Dr Tillotson is acknowledged as a pioneer in the growing science and art of Scentsory Design®; computerised scent-output systems worn on the body for fashion and ‘wellbeing’ applications. She gained commercial experience working for a Wearable Technology company spinout from the MIT Media Lab

Business Plan: The Coffee Project

Executive Summary The Coffee Project will be a specialty coffee shop in downtown Bartlesville, OK offering direct-trade coffee, tea, simple meals, and TCP merchandise. The shop will offer the standard specialty coffee drinks like cappuccinos, lattes, macchiatos and cortados, as well as shots of flavors and a selection of milk alternatives. In achieving its mission to provide great specialty coffee with a cause to Bartlesville, a portion of the profits from every food or drink purchase at The Coffee Project will be donated to local and regional charity organizations of the customers’ choosing. All net profits from TCP merchandise will also be donated to charity. Our goal is to bring change to the area while spurring people to get involved in helping others. The Coffee Project will be located in the heartbeat of Bartlesville, its Retail and Restaurant District. The 20 shops downtown work together to draw in crowds from the surrounding areas and create a unique shopping and dining experience. Of the 20,000 coffee shops in the United States, 55% are specialty coffee shops, which are gearing towards the hip, modern interiors that the millennial population especially craves. With plenty of seating and a modern, industrial-style interior in its 966 square-foot retail space, The Coffee Project will appeal to the audience of caffeine-lovers who enjoy the social aspect of grabbing coffee in a unique atmosphere. The target market for The Coffee Project will be the 4,500 working professionals downtown and the 1,000 college students at the two local universities. Employment has increased in Bartlesville for the highly specialized energy sector some 3.5% in the last four years. The downtown area is home to several of the city’s largest employers, including Phillips 66, ConocoPhillips, and Schlumberger. Enrollment for Rogers State University downtown has experienced double-digit enrollment increases during several recent semesters. The millennial population ages 18-36 comprises a large portion of The Coffee Project’s target market. Millennials are more active on social media and are more likely than their elders to seek out a modern coffee shop to spend time in after school or during work breaks. The Coffee Project will hire a social media manager to promote the business via Instagram and Facebook, in order to reach a large segment of our target market. Promotions on social media will focus on the quality products offered in The Coffee Project, as well as on its mission to giving back to the community. An understanding of The Coffee Project’s mission will enhance the attractiveness of the business and allow it to appeal to a wider audience. The Coffee Project will source its coffee from roasters that use a direct-trade model and provide ethically-sourced coffees. This model ensures appropriate compensation to the farmers at origin. The Coffee Project’s pricing will be comparable to its main competitor, Jude’s Health and Java House, while maintaining a 75% gross margin. Our competitive advantage will be our ability to donate to charity organizations, as well as our high-quality roaster lineup. The Coffee Project will fund its startup business with a capital investment totaling $50,000. This initial investment will cover all startup costs and equipment, as well as cover any cash flow deficits during its startup phase. Revenue is expected to reach$195,000 in year one, with an annual projected growth rate of 7.5%. Net profits are expected to reach $55,000 in the first year and grow 7.5$73,000 in the fifth year. Our goal is to work up to donating a maximum of 50% of net profits to charity, starting with 10% in the first year. Charity donations will grow from $5,500 in year one to nearly$40,000 in year five

Business Plan: Paper Recycling Plant

This Business Plan was written for Business Plan competition organized by Ministry of Youth Affairs Government of Pakistan. It explains the paper recycling business, its pros and cons, cost of paper recycling, plant options and feasibility.Paper; recycling; business; plan; paper recycling; business plan; pakistan