Consumer’s use of information sources by fashion leadership and style of information processing

For fashion consumers, information search precedes any purchase decision. The search may be internal (e.g., retrieving knowledge from memory) and/or external. External information can come from personal (e.g., family) and impersonal (e.g., TV) sources (Blackwell, Miniard, & Engel, 2005). Consumers use many sources of information but each consumer finds source(s) of information that work best for him/her. The combination of information sources that works best for an individual may be influenced by style of processing, that is, his/her preference and propensity to engage in a verbal and/or visual modality of processing (Childers, Houston, & Heckler, 1985, p. 130)

Mobile Shopping Behavior among Fashion Adoption Groups

The purpose of the study was to examine differences among fashion adoption groups regarding mobile shopping behaviors

Public Service Motivation (PSM) and Attitudes toward Purchasing Fashion Counterfeits

Counterfeits are reproductions that appear identical to legitimate products in appearance, including packaging, trademarks, and labeling (Ang et al, 2001). In 2007, trade in counterfeits was estimated to be more than US $600 billion a year – 5 to 7$60 billion (The Korea Times, 2010). Fashion products (clothing, shoes, watches, leather goods, and jewelry) are the most popular counterfeit products

Tendency to Regret and Compulsive Buying Among Fashion Adoption Groups

The purpose of the study was to compare tendency to regret and compulsive buying tendencies among fashion adoption groups and by gender. Hypotheses were as follows: Fashion adoption groups will differ in (1) tendency to regret, and (2) compulsive buying. Women and men will differ in (3) tendency to regret, and (4) compulsive buying. (5) High (vs. low) scorers on compulsive buying will score higher on tendency to regret

Comparison of Fashion Innovativeness and Opinion Leadership Scales

The purpose of this study was two-fold: (a) to compare four scales for measuring fashion innovativeness and/or fashion opinion leadership that have been used to segment consumers into groups for research purposes and (b) to examine the scales for construct validity using the dependent variables fashion involvement and materialism

Face Consciousness, Gender, and Money Attitudes

The purpose of this study was to if money attitudes differ among consumers who differ in face consciousness and gender

Do Fashion Trendsetting Groups Differ in Attitudes Toward Money and Tendency to Regret?

The purpose of this study was to examine differences among fashion trendsetting groups in money attitudes and tendency to regret

Extending the Technology Acceptance Model to Consumer Perceptions of Fashion AI

This research intends to investigate consumers\u27 acceptance and purchase intention towards a fashion AI device so as to predict how consumers\u27 fashion sense will be affected by new technologies. The extended Technology Acceptance Model (TAM) was used as theoretical framework, along with performance risk and positive technology attitudes. Empirical data (with 313 valid responses) were collected from top 10 metropolitan areas in the US via Qualtrics Panel services. Structural equation modeling and multiple group analysis were used to estimate construct validity and test the proposed hypotheses and theoretical framework. Results indicated that consumers’ acceptance and purchase intention were predicted by favorable attitudes toward the fashion AI device and positive technology attitude. Usefulness, ease of use, enjoyment, and performance risk significantly influence customers’ attitudes. Consumers of different levels of fashion involvement have various purchase intention. Theoretical and practical implications were presented

Fashion Adoption Groups and Consumer-Brand Relationships

The goal of the study was to compare fashion adoption groups on brand variables linked to consumer-brand relationships. Hypotheses were: Fashion change agents and fashion followers will differ in (a) brand attachment, (b) brand love and (c) brand trust