Public Service Motivation (PSM) and Attitudes toward Purchasing Fashion Counterfeits

Abstract

Counterfeits are reproductions that appear identical to legitimate products in appearance, including packaging, trademarks, and labeling (Ang et al, 2001). In 2007, trade in counterfeits was estimated to be more than US $600 billion a year – 5 to 7$60 billion (The Korea Times, 2010). Fashion products (clothing, shoes, watches, leather goods, and jewelry) are the most popular counterfeit products