Strategi Komunikasi Pemasaran dalam Meningkatkan Jumlah Pembeli Kain Tenun Ikat Biboki

: Trade competition in various sectors in the era of globalization, forcing the company should always make new breakthroughs, especially home industry marketing ikat Biboki. It is necessary to ensure the continuity of woven cloth can be assured and able to compete in the free market by implementing the right marketing communication strategies to increase the number of buyers. This research was conducted at the Foundation Tafean Pah in Timor Tengah Utara, using qualitative research methods to the steps of collecting data through observation, interviews, and documentation. The data collection technique used is the analysis model developed Creswell W. J, including data processing, coding of data, Application coding process, and the Interpretative theme. To measure the validity of the validity of the data using triangulation data. Research results show that that the efforts of the Foundation Tafean Pah in increasing the number of buyers through public relations, advertising, personal selling, sales promotion, direct selling and marketing by word of mouth. Keywords: Marketing Communication Strategy, Woven Tie Bibok

Strategi Komunikasi Pemasaran RRI Malang dalam Upaya Pencapaian PNBP dan Meningkatkan Jumlah Pengiklan

RRI Malang as a Public Broadcasting Institution continues to survive amid intense competitions, with the demands to meet the target of achieving Non-Tax State Revenues (PNBP), which rely on the main source of revenue such as advertising but are bound by the Government Regulation No. 5 of 2015. The research aimed to find out how the marketing communication strategy of RRI Malang and the obstacles in implementing the strategy in an effort to achieve Non-Tax State Revenue (PNBP) and increase the number of Advertisers. This research used a descriptive qualitative research method with the data collection obtained from interviews and documents then collected and described. The result showed that the strategies applied by RRI Malang were market opportunity analysis and a competitive analysis which is summarized to an integrated marketing communication (IMC) which included: advertising in the form of price advertising, brand advertising and institutional advertising. A direct marketing through media channels such as catalogs, and telemarketing. The sales promotions were through broadcast programs, general and functional advertisements. The personal selling was through personal face-to-face communication. Furthermore, public relations (branding relations) activities were such as making press releases for each activity and becoming a media partner. The Barriers to the implementation of strategies were the limited funding sources and scope to collaborate with sponsors, advertisement selection was difficult to display discounts, because they were bound by the regulation No.5 of 2015 and lack of Human Resources (HR) and discrepancies between tasks and functions in the field of work

Implementasi Kinerja Bagian Humas dalam Menyebarluaskan Informasi Tentang Program Spirit 99 Hari Kerja Walikota Malang

This study aimed to find out how the implementation of the Public Relations Officers in disseminating information about the Spirit 99 Days Work Program from the city Mayor of Malang, and to find out what obstacles occured in the implemention. This study used a qualitative method and the determination of respondents used a snowball sampling. The data collection techniques were through interviews, observation, documentation and the data analysis techniques included reduction, presentation, and verification. From the results of the study showed that the implementation of the public relations performance department in disseminating information, seen from the organization was effective and efficient. In the preparation of the public relations department did two approaches, namely based on the quantity and quality of its human resources, but in a communication policy Public Relations Section has not yet applied the basic tasks of government public relations. Directing the Public Relations Section was through formal and informal forms. While the supervision was through the IMM (Intelligence Media Management) software system which can monitor, collect online, printed and TV media content. From the assessment, the public relations department got some big problems with the existence of Spirit 99Work Days programs that have not been implemented. The inhibiting factors were inadequate funding and human resources and also the ineffective communication

Analisis Semiotik Pencitraan Jokowi

: Political advertising is one of advertising that had a lot of development, especially approaching of the election season, political advertising scattered on various television media. Political advertising is a form of political communication. Television became a strategic medium to build the politic image or a candidate of president by using political advertising. This can be seen from the percentage of political party advertising increasingly prevalent in some private TV ahead of the 2014 elections that took place on 9 April 2014 and the upcoming presidential elections July 9 2014 This research intend to look at how the semiotic meaning of Jokowi's Advertising is We are and the efforts to raise the image of Jokowi in that advertising. The type of this research that was used in this study was a descriptive study with a qualitative approach. While semitok analysis model is used a model of semiotic analysis "order of signification"which was initiated by Roland Barthes. the Object of this research is Jokowi advertising is our version of a multi profession in Metro TV using an interactive model of data analysis techniques Miles & Huberman. The results was showed semiotictly that the youth are the future backbone of the nation who have roles and responsibilities very large to reach the progressing of the nation. Jokowi as someone who is able to embrace all people and all forms of diversity. Jokowi is a representation of all the hopes and ideals of the Indonesian people are very diverse. However, in this advertising there are some scenes that are not accompanied by a complete correlation between the sign as an advertising. Keywords: Semiotics, Political Advertising, jokowis Advertising are u

Persepsi Mahasiswi pada Perempuan sebagai Ikon Iklan

: Developments media delivery of information on the present experiencing very rapid development. Various kinds of impressions also increasingly adorn the view audiences in times watching a show television. One of the impressions which does not regardless of the view audiences is advertisement. Ad constitute one of the impressions televise who always present in every moment, one of one symbol which is frequently used in advertising televise are women, because women has the abilities such as gorgeous, polite, graceful and so forth. This study aims for reveal perception of coed on women as an icons ilan, and perception coed on ad Pond's Flawless White version of Bunga Citra Lestari and Ashraf, on coed University of Medrdeka and Universitas Widyagama. In this research using research methods citizens and governments with step-steps data collection is done through observation, documentation and interviews-depth with of field information who obtained through techniques purposif, for measure the validity validity of data, and performed a technique examination who are based top of the nature and criteria who used, namely measure the degrees of trust, certainty, keteralihan, and dependence above the object of research. Of the move was done analysis the data with using model of analysis interactive data.From research who implemented have been obtained a conclusion as follows: (1) Female as an icon advertisement do not menimbilkan impacts of who negative and significant, in advertisements televise because women has the many abilities such as gorgeous, polite, graceful and another so forth. (2) Perception coed on which clan Pond's Flawles White version of Bunga Citra Lestari and Ashraf can be known that the Bunga and Ashraf has the ability in terms of berekting, and has a sides y romantically so as capable attract the attention audiences (the audience). Keywords: Perseption Of Female University Student On The Woman As An Icon Advertisin

Motivasi Menonton Tayangan Komedi Opera Van Java pada Mahasiswi Akbid Wira Husada Nusantara Malang Angkatan 2009

Si: Televisi sebagai media massa memiliki fungsi sebagai penyampaian informasi. Program televisi seperti news, entertainment, bahkan acara komedi mampu memberikan informasi yang sekiranya diperlukan oleh khalayak. Fungsi lain dari televisi adalah sebagai hiburan. Kehadiran program-program televisi yang menghibur sangat diperlukan untuk melepas stres dan kejenuhan sejenak setelah seharian beraktivitas. Penyajian tayangan hiburan dalam media televisi selalu menarik untuk ditonton terutama tayangan hiburan berupa kesenian tradisional yang dikemas dalam versi modern memiliki daya tarik tersendiri seperti Opera Van Java. Penelitian ini bertujuan untuk mengetahui motivasi mahasiswi AKBID Wira Husada Nusantara Malang angkatan 2009 menonton tayangan komedi Opera Van Java. Jenis penelitian yang dilakukan dalam penelitian ini adalah jenis penelitian deskriptif kuantitatif dengan teknik sampel yang digunakan yaitu porposive sampling, langkah-langkah pengumpulan data melalui penyebaran kuesioner, analisis data menggunakan statistik deskriptif yang meliputi penyajian data, analisis dan interpretasi data dan penarikan kesimpulan. Sedangkan teori yang digunakan adalah teori Uses and Gratifications. Dari penelitian yang dilakukan, diperoleh suatu kesimpulah bahwa motivasi mahasiswi AKBID Wira Husada Nusantara Malang angkatan 2009 menonton tayangan komedi Opera Van Java adalah untuk mencari hiburan . Hiburan yang disajikan dalam Opera Van Java dapat menghilangkan kejenuhan mereka setelah seharian melaksanakan proses perkuliahan yang sangat menguras energi. Kata Kunci: Motivasi, Opera Van Java Kata Kunci: Motivasi, Opera Van Java Abstract: Television as mass media has a function as the delivery of information. Television programs such as news, entertainment, comedy shows and even be able to provide the information if requested by the audience. Another function of television as entertainment. The presence of television programs that entertain very necessary to relieve stress and boredom for a while after a day of activities. Presentation of the medium of television entertainment shows are always interesting to watch, especially the traditional art form of entertainment shows are packed in a modern version has its own charm as Opera Van Java. Abstract: Television as mass media has a function as the delivery of information. Television programs such as news, entertainment, comedy shows and even be able to provide the information if requested by the audience. Another function of television as entertainment. The presence of television programs that entertain very necessary to relieve stress and boredom for a while after a day of activities. Presentation of the medium of television entertainment shows are always interesting to watch, especially the traditional art form of entertainment shows are packed in a modern version has its own charm as Opera Van Java. This study aims to determine student motivation AKBID Wira Husada Malang archipelago of 2009 watch comedy shows Opera Van Java. Type of research conducted in this research is descriptive research with quantitative sampling techniques used are porposive sampling, data collection measures through questionnaires, data analysis using descriptive statistics that include data presentation, analysis and interpretation of data and drawing conclusions. While the theory is the theory used Uses and Gratification. From the research conducted, obtained a kesimpulah that student motivation AKBID Wira Husada Malang archipelago of 2009 watch comedy shows Opera Van Java is to seek entertainment. Entertainment presented in Opera Van Java can eliminate their boredom after a day of carrying out the lecture is very draining. This study aims to determine student motivation AKBID Wira Husada Malang archipelago of 2009 watch comedy shows Opera Van Java. Type of research conducted in this research is descriptive research with quantitative sampling techniques used are porposive sampling, data collection measures through questionnaires, data analysis using descriptive statistics that include data presentation, analysis and interpretation of data and drawing conclusions. While the theory is the theory used Uses and Gratification. From the research conducted, obtained a kesimpulah that student motivation AKBID Wira Husada Malang archipelago of 2009 watch comedy shows Opera Van Java is to seek entertainment. Entertainment presented in Opera Van Java can eliminate their boredom after a day of carrying out the lecture is very draining. Keywords: Motivation, Opera Van Java Keywords: Motivation, Opera Van Jav

Peran Humas Dalam Meningkatkan Citra Universitas Tribhuwana Tunggadewi

: The role of Public Relations is an actualization in optimizing the working quality of human resources which is concerning to create, to build, to increase, to maintain the credibility and to publish any working program of institution. The role of a human resource purposed to create a nice relationship for all public so that it will get th direct feedback from society and presented as the participation and make sure to public for believing the surplus of the institution. The strategy is also needed to maintain the credibility of institution. So, the role of human resource is very essential, the goodside and badside of human resource could influence the public opinion to the institution. In organization world, the human resource's business car rivalized to anothers. This research assumed to be important for knowing the human resources role in increasing the credibility of Tribhuwana Tunggadewi University by using descriptive qualitative research. Beside that, the writer used many ways to get the datas. They are interview and documentation. Then, to check the data validation analyzed used the data triangulation technique. Key words: The role, Human Resources, Credibilit