Supplement to: Mothers' Opinions of Fibers in Children's Clothes

This Supplement presents detailed information from a survey conducted during June and July 1958 among a nationwide sample of mothers of children 1 through 13 years of age. The findings reported here are based on 2,476 personal interviews conducted among a probability sample of mothers with children 1 through 13 years of age living in private households in the United States

Women's Attitudes Toward Cotton and Other Fibers in Clothing

Excerpts from the report: Many and rapid changes have been occurring in the field of textiles: not only the creation of new fibers, but also the development of new methods of processing traditional fibers to increase their versatility and simplify their care. It is important to producers and manufacturers of agriculturally produced fibers to have up-to-date information about consumers' acceptance of these newer fibers and fabrics and about the effects which these innovations may have upon the market position of longer established materials. The purpose of this project was to collect information on: women's ownership of selected garments, their appraisals of different fibers, their adoption of informal attire for various activities, their problems in buying clothes, and details of their most recent shopping experience. The women interviewed in this study were representative of all women between 18 and 65 years of age living in private households in the United States. The 2,310 respondents were selected by area probability methods which assured equal opportunity of inclusion for all qualified people. Interviews were made in person at the homes of respondents in May and June 1959

Mothers' Opinions of Fibers in Children's Clothes

Excerpt from the report Preface: With the entrance of new synthetic fibers and blends into the apparel field, information about consumers' reactions to the various materials available becomes increasingly important to those concerned with the production and marketing of cotton and wool. This report deals with mothers' attitudes toward agriculturally produced fibers and their competitors in various clothing items worn by children 1 through 13 years of age. This study, an extension of earlier work in this field, should prove of interest and use to producer groups, to manufacturers of children's clothing, to textile mills, and to researchers engaged in developing fiber products more acceptable to the consumer. Much of the data can also serve industry as background for promotional and educational programs aimed at increasing the market for agricultural fibers

Consumer Preferences, Usages, and Buying Practices for Poultry and Poultry Products

Excerpts from the report: The nationwide sample of households included in this survey was selected by area probability methods. The 3,134 persons interviewed make up a sample designed to be representative of all homemakers living in private households in the United States. The main purpose of this survey was to collect information on consumer preferences, usage, and buying practices for broilers which would provide a basis for evaluating the potential market for this type of chicken and for increasing its consumption. In addition, the study was designed to obtain data on consumers’ use of and opinions about stewing chickens, roasting chickens, turkeys, ducks, and certain frozen poultry products

Homemakers' Use of and Opinions about Eggs

Excerpts from the report Background: At the time this study was started, estimated egg consumption per person had been decreasing steadily for several years, and further decreases were predicted. An apparent decline in demand for eggs among household consumers was thought to be a key factor in this downtrend. This survey was conducted to provide some insight into influences on egg consumption at the household level by obtaining data on patterns of use of shell eggs among household consumers, factors associated with these patterns, and consumer opinions and purchasing practices with respect to eggs. The results of the study should be helpful in evaluating the potential market for this farm product and in planning programs aimed at encouraging increased demand among household consumers

Homemakers' Use of and Opinions about Peanuts and Tree Nuts

Excerpts from the report: This report deals with homemakers ' use of and opinions about peanuts, tree nuts, peanut butter, and candy containing nuts. The study was designed to help producers, manufacturers, and distributors understand this market and to aid those concerned with efforts to increase consumption of these products. The questionnaire used in this study had been carefully tested to assure that the questions were understandable to respondents and would elicit useful information. Three kinds of products were covered in detail—peanuts (salted and roasted), certain tree nuts, and peanut butter. Homemakers were asked about their patterns of use, purchasing practices, and opinions with respect to these products. A few questions were also included about use of and preferences for candy containing nuts

The Market Potential for Superconcentrated Apple Juice

Excerpts from the report: The objective of this study was to determine the market potential for superconcentrated fruit juices by (1) investigating the feasibility of commercial introduction of a full-flavor, superconcentrated apple juice, from the point of view of the producer, processor, distributor, and retailer, and (2) measuring consumer acceptance of the new form of apple juice concentrate. The market potential of this high-density (6 to 1) apple juice was studied in Fort Wayne, Ind., from May 9 through July 18, 1960, in a sample of 23 supermarkets. Sales of the apple juice and the 80 other products were audited weekly in 15 of the stores; the remaining 8 stores reported only their total sales of the apple juice at the end of the test period

Sour Cream--A Study of Its Market Potential in Des Moines, Iowa

Excerpt from the report Introduction: The basic objective of the study was to determine the possibilities offered by a cultured sour cream product of high quality for expanding the consumption of milkfat. Specifically, the study was designed (1) to determine the feasibility of expanding sales of a high-quality cultured sour cream product in a market where such a product was of limited availability; (2) to determine the effects of possible increased sales of cultured sour cream on sales of other fluid milk products; and (3) to delineate consumer reactions to such a product, including purchase and home-use patterns

Homemakers' Opinions About Selected Meats: A Nationwide Survey

Excerpts from the report Introduction: This study of homemakers' opinions about selected meats was undertaken to provide insights into ways of planning more adequate programs of research, education, and promotion for the mutual benefit of the consumer and the meat industry. The findings presented here are based on personal interviews conducted with 3,099 homemakers during 1967. These homemakers represented a cross-section of private households located in both urban and rural areas throughout the 48 conterminous States. Respondents were selected entirely by area probability sampling procedures