Commodity Checkoff Programs and Generic Advertising

Agricultural and Food Policy, Marketing, Q13,

A TWO-PRICING SYSTEM FOR EXPORTING FROZEN CONCENTRATED ORANGE JUICE

Demand and Price Analysis,

Understanding the U.S. Generic Advertising System and Its Role in Information Management Among Commodities and Food Systems

Understanding the U.S. Generic Advertising System and Its Role in Information Management Among Commodities and Food SystemsGeneric promotions, checkoff, demand, Agribusiness, Agricultural and Food Policy, Food Consumption/Nutrition/Food Safety, Food Security and Poverty, Production Economics, Risk and Uncertainty,

U.S. Honey Supply Chain: Structural Change, Promotions and the China Connection

Honey is a by‐product of the pollination of plants and essential to almost all agricultural plant product. Demand for honey provides a partial compensation for the pollination services. Hence, programs to support honey demand such as promotions are potentially very important to the agricultural sector as well as the honey industry. Honey is utilized for table consumption and for manufacturing and both U.S. domestic and foreign honey imports both contribute to the U.S. honey availability. Econometric models are estimated showing the domestic table‐use and manufacturing demand with the models explicitly incorporating the effects of generic promotion of honey. Rates-of‐ return to the U.S. honey promotion programs are estimated with rates assigned to domestic production and importshoney, demand, imports, generic promotions, Food Consumption/Nutrition/Food Safety, Research Methods/ Statistical Methods,

EFFECT OF GENERIC PROMOTION OF FLOWERS ON THE USE OF RETAIL FLOWER OUTLETS

AIDs demand models are used to test if the generic promotion of fresh-cut flowers influenced the market shares for florists, supermarkets, and other retail outlets. Were the generic efforts outlet neutral? Generic promotions of fresh-cut flowers is shown to be outlet neutral while the brand advertising increased florists' market share.Fresh-cut flowers, generic promotion, AIDs model, Marketing,

A MODEL OF RETAIL OUTLET SELECTION FOR BEEF

Multinomial logit models were used to explain consumer outlet selection when buying beef, specifically roasts, steaks, ground beef, and other types of beef. Outlets were grouped into supermarkets, butchers, warehouses, supercenters, and others, and the probability of selecting each outlet type over a range of demographic and other variables was tested. The models were estimated from household data, with 198,682 observations used in the estimation. Empirical results showed that the type of beef purchased and the size of the purchase played an importance role in the choice of outlet. Furthermore, the increase in mobility seen when consumers buy larger unit cuts could not be fully explained by price discounting. Implications for the potential growth of each outlet types are discussed.Consumer/Household Economics, Food Consumption/Nutrition/Food Safety,

U.S. GRAPEFRUIT EXPORTS AND JAPANESE TRADE RESTRICTIONS

International Relations/Trade,