Building Flexible Organizations for Fast-moving Markets

By considering flexibility as a valuable strategic option in turbulent environments, this article distinguishes four types of effective response to strategic change. From this typology different trajectories of revitalization are derived. On the basis of this typology, the article describes a method for diagnosing organizational flexibility and guiding the transition process, the Flexibility Audit & Redesign (FAR) method. This method was applied successfully within the Dutch Postbank NV, Philips Semiconductors and the Dutch National Gas Corporation. The findings suggest that a viable corporation has to oscillate between ‘planned’ and ‘flexible’ forms. In this process of change, the corporation has to prevent itself from overshooting and becoming extremely rigid or chaotic

Change for change’s sake?

__Abstract__ In today’s increasingly volatile business environment, senior managers have to stay one step ahead by making the necessary internal organisational and strategic decisions, before it is too late to react to external changes

MANAGEMENT INNOVATION: A JOURNEY INTO THE CORE OF RESEARCH IN MANAGEMENT

As innovation is considered central to firms’ competitive advantage, innovation research has become a cornerstone of strategic management inquiry. However, the vast majority of research attention is dedicated to understanding how firms can stimulate technological innovation. An emerging (or rather resurrecting) research trend espouses the benefits of management innovation. Management innovation refers to the introduction of management practices, processes and structures that are intended to further organizational goals (Birkinshaw, Hamel and Mol, 2008). The emergent dialogue consists of conceptual work (e.g., Birkinshaw et al., 2008), historical outlines of various management innovations (e.g., Mol and Birkinshaw, 2007) and empirical studies (e.g., Damanpour, Walker and Avellaneda, 2009; Vaccaro, Jansen, Van Den Bosch, and Volberda, 2010)

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