Primer kvantitavive survey in case of the meat quality and safety

Mangers of a meat-processing small works were interested in the customers' behaviour. I made the personal questionnaire method to recognize attitudes, motivations and opinions. In my survey I asked the buyers about the place of shopping, the main reasons of their choice, and the most important differences in the food safety between the small and the big factories. The main conclusions of the examination are: most answerers do their shopping in the hypermarkets, because of the rich selection and the low price, but a little part of the buyers likes small meat-shops or the meat-market, because of the quality and the freshness. When they choose a meat-product a lot of answerers are wedded to one maker. The people usually buy meat-products of big companies. In the most purchasers' view the big meat-companies are reliable, and they like their products, but the little part of them believe only in the small companies, they believe in their products, they think their meat-quality and food safety are better

Analysis of a village from the point of marketing

There arc numerous smaller or bigger villages around the Lake Balaton. I chose Balatonszárszó from them to make a marketing analysis. First, I carried out a secondary research, and then I made an interview with the mayor of the township. On the basis of these results I made a SWOT-analysis for Balatonszárszó. The main argument is that the developing village is a perfect summer resort for people who like peaceful, quiet places

Attitude of the smes in the south plain region to the academic innovation

In the 20th century the role of the university transformed towards to research, applied research besides education. In addition, there is a third function, too. namely marketing/saleing. of the research results via spin off companies. The European Commission - according to what was said at the summit of Lisbon- regards universities as the heart of the economic development (Shattock. 2009). They say that the European universities -comparing to the ones in the USA- do not utililize fully their potentials. They consider as the main shortcomings, that the European universities are not able to react to the new challenges, to support economic development and thus, they should be forced to accomplish reforms (COM. 2006(a)). For this reason, the European universities, so have the national ones, have started to realize technology transfer offices, spin-off firms, regulations on research utilization. The necessity of these changes has been widely debated by the society so far. We intended to get to know the attitude, motivation and actual problems of small and medium entrepreneurships in the region of the South Plain with a questionnaire research. First of all. we asked the managers to fill in the compiled questionnaires separately, online. They were the members of Chamber of Commerce and Industry of Csongrád County. They were informed about our survey by the Chamber in the form of Newsletter. Supply of data was voluntary, but in the interest of further availability we asked the firms and their managers to give us their address and phone number. We processed the questionnaires, altogether 46. by means of the Microsoft Excel program. The main question groups were the following: • We started with general questions in connection with the businesses. • In the second question group we tried to map. in an indirect way. if they feel the necessity to form a connection with the University. So we asked if they have any, non-financial problems to be solved or ideas to be realized which they could not accomplish alone. • The third question group aimed at the innovative activities of the enterprises. We tried to collect data about how much the enterprises accomplish Research and Development activities or if they have an organization of innovation. • With the fourth question group we intended to see the knowledge and opinions in connection with the University of Szeged. • Finally, we examined disposition for cooperation with the fifth question group. We wanted to see if the managers would like to form a connection with the university

A spin-off cégek szerepe Szeged város gazdasági életében

The spin-off enterprises are the connection between the university and the market. The one of them, the VOLVO, was founded in 1920. The number of spin-off enterprises has grown since the eighties, primarily in the USA. In our days there are about 3500 firms. We have not any information about the situation in Hungary, but we know that in Szeged there are 36 spin-off enterprises. In our work we presented the BIOPOLISZ Innovation Services Ltd., and its programme. After it we analysed the BIOPOLISZ’s spin-off firms

Some aspect of consumers' habit by fermented milk products

In our modern word everybody rush and has not got enough time for him/herself. The role of the nutrition has changed. It does not mean the quiet action, it means a snatching. So people like foods which not only beguile hunger, but save the health. The functional food looks like this meal. In our work we used questionnaire, and then we analysed the habits of the consumers related to the fermented milk products. Moreover, we made structured interview with 3 experts

Klaszter-analízis a baromfihús-termékek piacán

The products of the poultry species play a more important role in the supply with food of the population of Earth. In our research we made a representative 1000-persons- questionnaire fact-finding. We wanted to take the measure of consumers' attitudes about processed poultry products.  After the apprehension of the answers we made factor- and cluster-analysis. The 97,6 percents of the poultry-products consumers was divided into 7 factors and 4 clusters respectively by the factor- and cluster-analysis based on the life-style, the demography and the attitudes. The most substantial factor is the price for the members of the "A" cluster, and the quality for the people of the "B". Persons belong to "C" cluster like the branded, convenience products, and the moneyless pensioners from "D" think the most important factor is the price

Balatonszárszó marketing szempontú vizsgálata

Near the Laké Balaton there are a lot of little or bigger villages. I chose one of their numbers: Balatonszárszó, to make a marketing analysis. First I made a secondary research, and then I made an interview with the mayor of the township. On the basis of these results I made a SWOT-analysis of Balatonszárszó. The main establishment are: the developing village is a perfect summer resort for people who like a peaceful, quiet place