On research efficiency: a micro-analysis of Dutch university research in economics and business management.

We argue that efficiency assessments of academic research should focus on micro-units of research production rather than on conventionally employed (aggregated) macro-units, and show that such a detailed analysis of research performance provides interesting insights. In addition, we propose a non-parametric methodology that is specially tailored for analyzing the productive efficiency of research: it starts from a specification of the managerial objectives of research activities while imposing minimal structure on the (typically unknown) production technology. We illustrate our points by assessing the productive efficiency of research in Economics and Business Management faculties at Dutch universities. Next to measuring productive efficiency, we look for specific patterns in efficiency distributions over universities, years and areas of specialization. In addition, we investigate the impact of external funding and of the size of research programs on academic research efficiency.Business; Economics; Efficiency; Management; Research; Research in economics; University; University-research;

Verkoopsbevordering.

Sales; Marketing;

Consumer motivation to recycle when recycling is mandatory: Two exploratory studies.

Studies;

Erosion and variability in brand loyalty.

In this paper, we examine the over-time behavior of brand loyalty for a large set of brands drawn from many product categories. Using the brand-loyalty operationalization of Colombo and Morrison (1989), the following conclusions are obtained. First, little support is found for the often-heard contention that brand loyalty is gradually declining over time. Second, while the short-run variability around a brand's mean loyalty level is not negligible, no evidence is found that this variability has systematically increased over time, and it can be reduced considerably through a simple smoothing procedure. Finally, this brand-loyalty pattern for market-share leaders is found to be more stable than for other brands.Brand loyalty; Loyalty; Variability;

Estimation of the convariance matrix for random errors of measurement in a set of variables

nrpages: 44status: publishe

De meting van het reklame-effekt

status: publishe

Consumentenbeleid en consumentenonderzoek

status: publishe

Copy testing of T.V.-commercials : context, accuracy and validity

status: publishe