How Electronic Network Organizations Enable Mass Customization in Financial Markets

The financial services industry has used Internet technologies to create many standardised services for consumers. Recent Internet initiatives offer more customised financial products and services. Traditional market players have responded by evolving standard products to become more client specific. These forms of mass customisation of financial services are based on an increasing role and importance of electronic business networks. This paper explores examples of business networks offering financial services and analyses the criteria for process performance and success