Promotion strategy for non-profit organization on the example of the Eastern European Arts Therapy Association

Eastern European Art Therapy Association (EEATA) engaged in teaching art therapy techniques which are used by doctors for the treatment of patients. Promotion plays a crucial role in the dissemination of this useful activity. The paper presents a project which includes such issues as the concept of promoting, encouraging and promoting the role of tools and their use in promoting of EEATA

Application of the relationship marketing model in tourist firms

The aim of the article. The following paper presents the model of the relationship marketing in tourist services. The results of the analysis. In the first part the theoretical basis knowledge (the elements and results) about relationship marketing have been presented. Apart from that the theory of strategic learning of that form of marketing and the essence of the loyalty programmes have been showed. The second part has been devoted to the tourist services and their specialty. In the third part the model of the relationship marketing in tourism itself is presented. The model consists of the interactions between the tourism company and the closer and further environment. The main elements of the interaction system within the relationship marketing are the integrated elements of marketing which are communicated with the use of media to the receivers (customers). In the relationship marketing, in the contrary to the traditional marketing, there is the use of the database which is the basis for the building of the loyalty programmes. Conclusions and directions of further researches. The paper is concluded in refer to the tourist companies as far as the use of marketing instruments connected with implementing relationship marketing in the tourist company is concerned

Social marketing in promotion of energy-efficient building

Energy-efficient buildings or passive in the coming years should become a standard in Poland and Europe. Energy-efficient buildings are generally more expensive than traditional, so there are some psychological barriers before making a decision on their implementation. Despite a significant increase in awareness of investors in this area it is essential to disseminate knowledge about the need and benefits coming from the use of such solutions. Changing standards for buildings results from changes in building regulations, the use of various forms of financial support and educational activities

Development of sustainable tourism in the eastern part of Poland on the example of bicycle green velo trail

Sustainable tourism’s aim is to lower negative influence of tourism on environment. Development of such a tourism influences on local employment. Advantages of the development are aimed at local societies, tourism agencies and tour operators and also tourists themselves. Apart from that sustainable tourism does not disturb the natural environment and is environmentally friendly. The World Tourism Organization defines sustainable tourism as a tourism that satisfies the needs of both tourists and tourist destinations, while protecting and promoting their future development. The main goal of sustainable tourism is to preserve the economic and social benefits of tourism while minimizing or mitigating adverse environmental, historical, cultural or social impacts. This goal is achieved by balancing the needs of tourists with the needs of tourist destinations. The most important documents defining the basis for sustainable tourism are: Agenda 21 and principles for sustainable development, UNCED, Rio de Janeiro Declaration, 1992, Global Code of Ethics in Tourism, WTO, 1999 and Cape Town Declaration. Responsible Tourism in Destinations, World Summit on Sustainable Development in Johannesburg in 2002. (http://zb.eco.pl/publication/koncepcja-zrownowazonego-rozwoju-w-turystyce-p1338l1) Sustainable tourism goes side by side with ecotourism and heritage tourism. Many voivodeships in Poland have started to apply activities connected with sustainable tourism. The example of sustainable tourism is Green Velo Trail completed in Eastern Poland

Development of sustainable tourism in the eastern part of Poland

Sustainable tourism’s aim is to lower negative influence of tourism on environment. Development of such a tourism influences on local employment. Advantages of the development are aimed at local societies, tourism agencies and tour operators and also tourists themselves. Apart from that sustainable tourism does not disturb the natural environment and is environmentally friendly

The promotion of phisical activity in shockvertising campaigns

Preferring passive life style and the problems with obesity eventuating from this fact, have become very common in many countries. According to research, the physical activity of Poles turns out to be under the average for EU countries. (Sport activity of Poles, 2015, p.3) The promotion of physical activity is one of the most important tasks of public health. The publicity of physical activity, habits of caring for health and wellbeing should be realized by national and local authorities, media and organisations connected w sport and recreation. Next, there are subjects providing sport recreation services, which use properly worked out marketing programs, apart from purely business goals, they can also become the promoters of physical activity. The aim of this article is to present shocking advertisement as the part of social campaigns influencing the changing the passive lifestyle for the active one. Shown in this article research was conducted among students of one university. The goal of research was the assessment of emotions which were aroused by showing examples of campaigns and their influence on the willingness to take up physical activities by the youth. The article contains the examples of campaigns and the results of research into using this kind of actions among young people. It was assumed, that the showing shocking messages concerning the consequences of lack physical activity, influences on taking up such activity by young people

Development of sustainable tourism in the eastern part of Poland on the example of bicycle green velo trail

Sustainable tourism’s aim is to lower negative influence of tourism on environment. Development of such a tourism influences on local employment. Advantages of the development are aimed at local societies, tourism agencies and tour operators and also tourists themselves. Apart from that sustainable tourism does not disturb the natural environment and is environmentally friendly. The World Tourism Organization defines sustainable tourism as a tourism that satisfies the needs of both tourists and tourist destinations, while protecting and promoting their future development. The main goal of sustainable tourism is to preserve the economic and social benefits of tourism while minimizing or mitigating adverse environmental, historical, cultural or social impacts. This goal is achieved by balancing the needs of tourists with the needs of tourist destinations. The most important documents defining the basis for sustainable tourism are: Agenda 21 and principles for sustainable development, UNCED, Rio de Janeiro Declaration, 1992, Global Code of Ethics in Tourism, WTO, 1999 and Cape Town Declaration. Responsible Tourism in Destinations, World Summit on Sustainable Development in Johannesburg in 2002. (http://zb.eco.pl/publication/koncepcja-zrownowazonego-rozwoju-w-turystyce-p1338l1) Sustainable tourism goes side by side with ecotourism and heritage tourism. Many voivodeships in Poland have started to apply activities connected with sustainable tourism. The example of sustainable tourism is Green Velo Trail completed in Eastern Poland

Development of sustainable tourism in the eastern part of Poland

Sustainable tourism’s aim is to lower negative influence of tourism on environment. Development of such a tourism influences on local employment. Advantages of the development are aimed at local societies, tourism agencies and tour operators and also tourists themselves. Apart from that sustainable tourism does not disturb the natural environment and is environmentally friendly

Создание долгосрочных отношений в туристических агентствах через партнерский маркетинг

У статті розглянуті можливості застосування партнерського маркетингу в туризмі. Представлені переваги створення, збагачення і підтримки довгострокових та індивідуальних відносин. Показана важливість взаємин в концепції партнерського маркетингу в туризмі. Крім того, акцентовано на задоволенні і довірі клієнтів і організаторів. Останнє представлене питання – це укріплення відносин через використання програм лояльності в туризмі.В статье рассмотрены возможности применения партнерского маркетинга в туризме. Представлены преимущества создания, обогащения и поддержки долгосрочных и индивидуальных отношений. Показана важность взаимоотношений в концепции партнерского маркетинга в туризме. Кроме того, акцентировано на удовлетворении и доверии клиентов и организаторов. Последний представленный вопрос – это укрепление отношений через использование программ лояльности в туризме.In the following paper the opportunities of applying the partnership marketing in the tourism have been shown. The advantages of creating, enriching and maintaining long-term and individualised relations have been presented. The importance of the mutual relations in the partnership marketing concept in the tourism has been shown. Moreover the satisfaction and trust among customers and organisers have been pointed out. The last important matter which has been presented was the tightening relations by the use of the loyalty programmes in tourism

Стратегия продвижения для некоммерческой организации на примере Восточно-Европейской Ассоциации арт-терапии

Eastern European Art Therapy Association (EEATA) engaged in teaching art therapy techniques which are used by doctors for the treatment of patients. Promotion plays a crucial role in the dissemination of this useful activity. The paper presents a project which includes such issues as the concept of promoting, encouraging and promoting the role of tools and their use in promoting of EEATA. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/34335Східно-Європейська Асоціація арт-терапії (СЄААТ) є організацією, що займається дослідженням технологій арт-терапії, які використовуються лікарями в лікуванні пацієнтів. Стратегії просування відіграють важливу роль у популяризації цієї діяльності. У статті представлено проект просування, що включає концепцію просування та інструменти, які будуть застосовуватися. Також звернена увага на роль інструментів просування у зростанні кількості прихильників аналізованої організації. При цитировании документа, используйте ссылку http://essuir.sumdu.edu.ua/handle/123456789/34335Восточно-Европейская Ассоциация арт-терапии (ВЕААТ) является организацией, которая занимается исследованием технологий арт-терапии, которые используюттся врачами в лечении пациентов. Стратегии продвижения играют важную роль в популяризации этой деятельности. В статье представлен проект продвижения, который включает концепцию продвижения, инструменты, которые будут использоваться. Также обращено внимание на роль инструментов продвижения в увеличении количества сторонников анализированной организации. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/3433