WELLNESS TOURISM – COMPETITIVE BASIS OF EUROPEAN HEALTH TOURISM DESTINATION

Wellness tourism, as global phenomenon of the 21st century, has become an imperative for the successful development of health tourism destinations. Millions of tourists travel to destinations all over the world every day, with one goal - to preserve and improve their mental and physical health. Tourism market is characterised by intensive changes, so the task of the health tourism destinations’ management is to follow those changes vigilantly, in order to be able to adjust their offer to the current trends. In that way, the creation of integral health tourism product is achieved, which will meet the needs of the contemporary customers, who are becoming more demanding and sophisticated. The aim of this paper is to present the importance of wellness tourism in the contemporary offer of health tourism destinations

Human resources in the hotel industry of Serbia

Serbia is a country of significant but still insufficiently used tourist potential, uneven development of tourism, and a high concentration of tourist traffic. This implies a focus on a small number of tourist destinations that are commercially profiled. Serbia is characterized by a lack of a systematic approach to the development of tourism. This implies a lack of appropriate strategies that would adapt to specific areas, according to their attractiveness and specificities. It also implies inadequate human resources that should implement strategically set goals. It is necessary to define priorities, primarily in the area of profiling the material basis of tourism, i.e. the offer of accommodation facilities. It is necessary to provide adequate personnel, whose activity will be a key factor in the further development of tourism and hotel industry of Serbia. The aim of this paper is to look at and analyze the basic characteristics of employment in the hotel industry of Serbia, primarily the volume and dynamics of the employees in the hotel industry and their qualification structure, in order to identify the key weaknesses and to point out the ways for their overcoming. Secondary statistical data were used in this context and the analytical-synthetic method was applied. As shown in this paper, positive shifts in improving human resources in the hotel industry of Serbia are evident. A further improvement of human resources in the hotel industry of Serbia should be guided by global trends, in order to encourage a further improvement of the quality of the hotel industry in Serbia as a tourist destination.Publishe

SWOT analysis of wine tourism development opportunities in the Trstenik vineyard district

Serbia is traditionally a wine-growing region and it is slowly approaching those countries that have benefited from the development of this type of tourism. The subject of this paper is the analysis of the Trstenik vineyard district, whose wine-growing areas, although within a small municipality in Central Serbia, are one of the largest in the country within the Three Morava Rivers region. The Trstenik vineyard district can take a chance and find its place in this specific tourism market. The aim of the paper is to present all the strengths and opportunities, but also the threats and weaknesses for the development of wine tourism in this wine district. This is presented through SWOT analysis. All the results could be used to make this municipality as wine tourism destination in Serbia.Publishe

The examination and assessment of winery business and contribution to the development of wine tourism of Serbia

The tradition of winemaking on the territory of Serbia dates back to ancient times. Today the activities related to wine production are on the rise, as is the number of wineries, and they participate in the valorization of wine tourism activities as an important Serbian tourist product. The aim of this paper is to assess the business excellence of wine producers in Serbia via the application of BEX model while establishing a correlation with the data on the promotion of wine tourism activities on the analyzed wineries' websites. The attained research results indicate a decrease in the BEX index in 2018 in comparison with the values from 2017 and are within the parameters for good values. However, there is no correlation between the performance of wineries and the promotion of wine tourism on their websites.Publishe

Mycotoxins as one of the foodborne risks most susceptible to climatic change

The impact of climate change on agriculture and food safety is certain. This may affect mycotoxin concentrations as fungi with higher temperature optima for growth and mycotoxin production will dominate in regions with currently cooler climates, or become less prevalent as the temperatures become too high in areas where the temperature is already hot. In Serbia, recent drought and then flooding confirmed that mycotoxins are one of the foodborne hazards most susceptible to climate change. This paper ams to discuss the weather influence on the mycotoxicology situation and to point out the possibility of prediction and prevention of such future problems

Research on tourists' attitudes on the potential of Goč mountain for the development of eco-tourism

Goč Mountain has a wealth of natural resources, which represent the most important prerequisite for the development of ecotourism. However, the natural resources of this mountain are inadequately utilized for tourism. The aim of the research is to examine the views of tourists on the possibilities for the development of ecotourism on the mountain Goč, with a view to the more intensive tourist development of this mountain. Special attention is paid to the analysis of possibilities for expanding the existing tourist offer, additional attractive contents and activities, which would contribute to the greater competitiveness of this mountain in the ecotourism market. The survey method was used to collect primary data in the research and it included 174 respondents. The results of the descriptive statistical analysis showed that Goč Mountain has the potential for ecotourism development and that the construction of eco-accommodation facilities would contribute to the greater competitiveness of Goč Mountain.Publishe

Kulturni i verski motivi kao faktori odluke za putovanjem: studija slučaja Neum

Kako su se na turističkom tržištu tokom pandemije Kovid-19 pojavile nove turističke destinacije, koje su svojom otvorenošću privlačile veliki broj turista, tako je cilj ovog rada bio da ispita koji su motivi bili glavni faktori odluke za putovanjem u jednu od takvih destinacija, kakav je i Neum. Gradić u Bosni i Hercegovini, bio je predmet ponude velikog broja turističkih agencija tokom pandemije Kovid-19, ali i tražnje turista. U radu se prošlo od pretpostavke da su odmor i relaksacija na moru bili glavni motivi i faktori odluke turista za putovanjem u Neum. Međutim, istraživanje koje je sprovedeno na uzorku od 92 turista koji su u julu 2021. godine boravili u Neumu, pokazalo je da su kulturni i verski motivi Neuma bili njihov glavni motiv za putovanjem u ovaj grad

Sustainable tourism development of mountain tourism destinations in Serbia

Tourism represents the fastest growing branch of economy, which is focused on the realization of economic effects. In the previous period of tourism development, no account was taken of natural resources and the environment. Contemporary trends indicate the existence of a growing demand for preserved natural resources and ecologically clean environment. This trend has caused sustainable tourism development, which will establish a positive relationship between the tourism development and the preservation of the environment. This paper presents the fundamentals of sustainable tourism development. Serbia's mountain areas have a preserved potential of natural resources and the environment, which are the basis for the development of sustainable tourism. The aim of paper is to analyze the previous tourism development of mountain tourist destinations in Serbia, such as Kopaonik and Tara. The indicators of sustainable tourism are tested in this paper, and the results will show whether the previous tourism development in these areas was sustainable or unsustainable

Sustainable tourism development of mountain tourism destinations in Serbia

Tourism represents the fastest growing branch of economy, which is focused on the realization of economic effects. In the previous period of tourism development, no account was taken of natural resources and the environment. Contemporary trends indicate the existence of a growing demand for preserved natural resources and ecologically clean environment. This trend has caused sustainable tourism development, which will establish a positive relationship between the tourism development and the preservation of the environment. This paper presents the fundamentals of sustainable tourism development. Serbia's mountain areas have a preserved potential of natural resources and the environment, which are the basis for the development of sustainable tourism. The aim of paper is to analyze the previous tourism development of mountain tourist destinations in Serbia, such as Kopaonik and Tara. The indicators of sustainable tourism are tested in this paper, and the results will show whether the previous tourism development in these areas was sustainable or unsustainable.Publishe

Rural tourism in the function of life quality improvement of rural population on Goč mountain

The aim of the paper is to determine the possibilities for improving rural tourism on the mountain Goč, as well as how this type of tourism can affect the quality of life of the rural population in this area. The methods used in this paper include fieldwork and cabinet research. The survey was carried out on random sample by sending a questionnaire via e-mail. The research involved 150 respondents. Mountain Goč has resources for the development of rural tourism. It is necessary to improve the quality of accommodation capacities and the quality of additional content of rural tourism. The development of rural tourism on the mountain Goč can have favorable impacts on the quality of life of the rural population.Publishe