Persepsi Perokok Aktif Terhadap Label Pictorial Health Warning pada Masyarakat Desa Rumah Kabanjahe

In the wake of this study by the Government Regulation No. 109 of 2012 on the inclusion of images and text health warnings / pictorial health warnings on cigarette packs. The norm of this aims to reduce the negative health effects, protect productive age population and increasing public awareness of the dangers of smoking. Against the background of the norm of the government, the study was intended to determine the perception of active smokers the pictorial health warning labels on packs of cigarettes there. In this study, the method used is descriptive method with qualitative data. Data collected through library research informant interviews, and documentation. The results showed that smokers know their pictorial health warning labels on packs of cigarettes and smokers can understand the meaning of their label. Knowledge smokers against pictorial health warning label does not make the smokers to quit smoking, they continue to smoke because of their experience does not suffer due to take up smoking, and the effects felt far different from what was stated on the packaging that has been made. Thus we can say the perception of smokers tend to deny the existence of the warning label

Persepsi Perokok Aktif terhadap Label Pictorial Health Warning (Studi Deskriptif pada Masyarakat Desa Rumah Kabanjahe)

Penelitian ini di latarbelakangi oleh adanya Peraturan Pemerintah Nomor 109 Tahun 2012 tentang pencantuman gambar dan tulisan peringatan kesehatan/pictorial health warning pada kemasan rokok. Peratuan ini bertujuan untuk dapat mengurangi dampak buruk kesehatan, melindungi penduduk usia produktif dan meningkatkan kesadaran masyarakat terhadap bahaya merokok. Dilatarbelakangi peratuan pemerintah tersebut, penelitian ini dimaksudkan untuk mengetahui persepsi perokok aktif terhadap label pictorial health warning yang ada pada kemasan rokok. Dalam penelitian ini, metode yang digunakan adalah metode penelitian deskriptif dengan jenis data kualitatif. Pengumpulan data dilakukan melalui studi pustaka wawancara dengan narasumber, dan dokumentasi. Hasil penelitian menunjukkan bahwa, perokok mengetahui adanya label pictorial health warning pada kemasan rokok dan perokok dapat memahami makna dari adanya label tersebut. Pengetahuan perokok terhadap label pictorial health warning tersebut tidak membuat para perokok untuk berhenti merokok, mereka tetap mengkonsumsi rokok karena pengalaman mereka tidak pernah menderita akibat mengkonsumsi rokok, dan efek yang dirasakan jauh berbeda dengan apa yang tercantum pada kemasan yang telah dibuat. Dengan demikian dapat dikatakan persepsi perokok aktif cenderung menolak adanya label peringatan tersebutThis research in the wake of the issuance of Government Regulation No. 109 of 2012 which states any tobacco product is required to include images and text health warning / pictorial health warning with the aim to reduce the adverse health impact, protecting the productive age population and increasing public awareness of the dangers of smoking. Against the background of the norm of the government, this study intended to determine the perception of active smokers against pictorial health warning labels on packs of cigarettes there. In this study, the method used is descriptive method with qualitative data. Data collected by interviews with sources, literature and documentation. From the research that has been done, smokers know their pictorial health warning labels on packs of cigarettes and smokers can understand the meaning of their label. Knowledge smokers against pictorial health warning label does not necessarily make the smokers to quit smoking, they continue to smoke because of the experience they have never suffered from the consumption of cigarettes. Effects felt after all this time smoking is not in accordance with what is stated on the packaging of the cigarette