A Product Service System (PSS) Approach in the UK Agricultural Sector– Issues, Directions and implications

Uncertain economic and political factors are forcing businesses to rethink their competitive advantage. Such is the case for the UK agricultural sector, it is not immune from such challenges. This paper investigates how Product Service System (PSS) can make a difference to the sector. There is a sparse amount of PSS research in the UK agricultural sector, issues of performance in the sector is reviewed, benefits highlighted on how PSS can bring a sustainable competitive advantage to the sector. The advancement of customer satisfaction and monitoring the progression/performance with Life Cycle Analysis (LCA) and The Balanced Scorecard is suggested