Strategival vid standardkrig - En fallstudie på den svenska mobila betalningsmarknaden

Syftet med uppsatsen är att undersöka hur ett företags branschursprung och interna styrkor påverkar dess strategier när de går in i ett standardkrig. Studien tar en abduktiv ansats där en fallstudie genomfördes med hjälp av semistrukturerade intervjuer på den svenska mobila betalningsmarknaden. Inhämtad primär- och sekundärdata analyserades via kodning och kontinuerliga jämförelser.Författarna har genomfört två semistrukturerade intervjuer på två fallföretag som båda nyligen gått in på den svenska mobila betalningsmarknaden. Respondenterna har varit individer som haft en central del i strategival. Summerat kommer författarna fram till att branschbakgrund och interna styrkor påverkar ett företags strategival i ett standardkrig. I synnerhet upplever författarna att synen på kunden genomgående påverkar ett företags strategier

Idrott som integrationsarena - En kvalitativ studie om invandrarmäns integration via idrott

Sports are seen as a part of today’s society and are founded on the norms and moral codes we live by. Therefore for those practicing it, it can result in a more successful integration because of the socialization taking place when people integrate with each other in the sports arena. In this explorative paper soccer, basketball and boxing are illustrated as possible arenas for integration. Six men were interviewed, a soccer player, a basketball player, a boxer and their trainers as well. The purpose of this paper was through interviews, the socialization theory and earlier research analyze and describe the possibility of sport as an integration arena. To strengthen my thesis three questions were formalized and answered giving the main purpose greater strength and validity. My conclusion was that sports can be seen as a useful and helpful integration arena for male immigrants. This is partly because in this arena there is an understanding, acceptance and a mutual respect for each other’s values, ethnicities and backgrounds. Other than that, as mentioned earlier, sports are a part of today’s society based on the moral codes of the community. Therefore those who practice it evidently get more socialized with these codes and become more integrated socially than they were before. In addition to this, their social network expands their Swedish language skills and understanding for the Swedish community improves which makes the integration a lot easier. If the integration taking place in the sport arena can take place in other arenas is tough hard to say