Consultancy report on market research for Ammonia, Hydrogen sulphide, Nitrite and vibrio reducing products in Andhra Pradesh aquaculture market

Fisheries and Aquaculture have been recognized as a powerful income and employment generator as it stimulates the growth of a number of subsidiary industries. It is an instrument for the livelihood for a large section of economically backward population of the country. Aquaculture is one of the fastest growing food sectors in the world with a impressive growth rate of over eight per cent annually. Over the past three decades, there has been a rapid progress in aquaculture development all over the world, particularly in Asian countries. The major changes that are noticeable indicate the transformation from a small scale homestead level activity to a large scale commercial aqua farming

Potential for ammonia and nitrite reducing products for shrimp farms in Andhra Pradesh

The ammonia and nitrate problems are considered to be detrimental to the sustainability of aquaculture industry in Andhra Pradesh. Thus it is important to know about the awareness and technical knowledge about the possible symptoms, mitigating measures and quantification of losses. In addition, the farmers are very much price responsive. The ammonia and nitrite reducing products is a growing market on account of the capital intensive nature of shrimp farming. There exist many products in the market. It is also important to know about the different competing product, prices, technical support provided. The market potential for the different ammonia and nitrite reducing products was done in the state of Andhra Pradesh. The data was collected from districts; East Godavari, West Godavari and Nellore, and 180 respondents were surveyed. The study indicated that the awareness of ammonia is very high among the group of farmers. They are also of opinion in its detrimental effect on the yield losses. Currently there exist as many 21 products in the market. The market continues to remain as monopolistic competition with more and more entrants in the market. There exist numerous products, sale services technical guidance, product promotion programs, incentives and credit availability to insure the brand loyalty of customer. Nevertheless there exists a scope for new product entry into the market. With more than 45 percent of the customers showing their desire for the replacement of the product and 73 percent of aspiring for the product with different futures and other services like consultancy farm delivery. Ammonia and nitrate problem in shrimp farming will continue to occur and based on the effects, perception, awareness visible symptoms as expressed by the different farmers should be taken into account. The marketing strategy of the new product entry will be based on product development; promotion taking into account of more scientific validity. The product should be price responsive. Lastly the marketing strategy of the new product should be based on immediate and effective results

Technical efficiency of shrimp farming in coastal Maharashtra: A production function approach

Technical efficiency of shrimp farming in coastal Maharashtra: A production function approac

Economic analysis of shrimp farming in the Coastal Districts of Maharashtra

Among the different shrimp species cultured in India, Tiger shrimp, Peneaus monodon is the most popular and commands considerable demand all over India, including Maharashtra. In India, there exists about 1.2 million hectare of potential area suitable for shrimp farming. It has been estimated that about 1.45 lakh tonnes of shrimp were produced during the year 2006. Shrimp farming has helped to generate employment opportunities due to increase production, better transport facilities, improved processing, marketing techniques and export trade. However, the industry suffered various shocks including white spot disease, price fluctuation at international level and threat of antidumping by USA, which resulted in greater risk in production and marketing. All these issues have direct bearing on the profitability and economics of shrimp farming operations. The present study is based on economic analysis of shrimp farming in the coastal Maharashtra viz.. Thane, Raigad, Ratnagiri and Sindhudurg. The data on shrimp farming was collected from a total sample size of 110 farmers, using a pretested questionnaire. The technical efficiency was estimated using ’Cobb Douglas Production Function'. The results revealed that the water spread area, stocking density per hectare, and fertilizer used were the most important factors for determining the production of shrimp in the Slate of f^aharashtra. The cost of seed, quantity of feed, and culture period were the most pertinent factors for determining the production of shrimp in Thane District. The culture period and quantity of feed were the most important factors for determining the production of shrimp in Raigad District. Stocking density, cost of medicines and feed required were the most important factors for determining the production of shrimp in Ratnagiri and Sindhudurg Districts. The study suggests the need for the concerted efforts in developing a disease management plan and evolving a viable marketing strategy for augmenting the production and realising a higher unit value for shrimp production

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Not AvailableThe ammonia and nitrate problems are considered to be detrimental to the sustainability of aquaculture industry in Andhra Pradesh. Thus it is important to know about the awareness and technical knowledge about the possible symptoms, mitigating measures and quantification of losses. In addition, the farmers are very much price responsive. The ammonia and nitrite reducing products is a growing market on account of the capital intensive nature of shrimp farming. There exist many products in the market. It is also important to know about the different competing product, prices, technical support provided. The market potential for the different ammonia and nitrite reducing products was done in the state of Andhra Pradesh. The data was collected from districts; East Godavari, West Godavari and Nellore, and 180 respondents were surveyed. The study indicated that the awareness of ammonia is very high among the group of farmers. They are also of opinion in its detrimental effect on the yield losses. Currently there exist as many 21 products in the market. The market continues to remain as monopolistic competition with more and more entrants in the market. There exist numerous products, sale services technical guidance, product promotion programs, incentives and credit availability to insure the brand loyalty of customer. Nevertheless there exists a scope for new product entry into the market. With more than 45 percent of the customers showing their desire for the replacement of the product and 73 percent of aspiring for the product with different futures and other services like consultancy farm delivery. Ammonia and nitrate problem in shrimp farming will continue to occur and based on the effects, perception, awareness visible symptoms as expressed by the different farmers should be taken into account. The marketing strategy of the new product entry will be based on product development; promotion taking into account of more scientific validity. The product should be price responsive. Lastly the marketing strategy of the new product should be based on immediate and effective results.Not Availabl

Not Available

Not AvailableAmong the different shrimp species cultured in India, Tiger shrimp, Peneaus monodon is the most popular and commands considerable demand all over India, including Maharashtra. In India, there exists about 1.2 million hectare of potential area suitable for shrimp farming. It has been estimated that about 1.45 lakh tonnes of shrimp were produced during the year 2006. Shrimp farming has helped to generate employment opportunities due to increase production, better transport facilities, improved processing, marketing techniques and export trade. However, the industry suffered various shocks including white spot disease, price fluctuation at international level and threat of antidumping by USA, which resulted in greater risk in production and marketing. All these issues have direct bearing on the profitability and economics of shrimp farming operations. The present study is based on economic analysis of shrimp farming in the coastal Maharashtra viz.. Thane, Raigad, Ratnagiri and Sindhudurg. The data on shrimp farming was collected from a total sample size of 110 farmers, using a pretested questionnaire. The technical efficiency was estimated using ’Cobb Douglas Production Function'. The results revealed that the water spread area, stocking density per hectare, and fertilizer used were the most important factors for determining the production of shrimp in the Slate of f^aharashtra. The cost of seed, quantity of feed, and culture period were the most pertinent factors for determining the production of shrimp in Thane District. The culture period and quantity of feed were the most important factors for determining the production of shrimp in Raigad District. Stocking density, cost of medicines and feed required were the most important factors for determining the production of shrimp in Ratnagiri and Sindhudurg Districts. The study suggests the need for the concerted efforts in developing a disease management plan and evolving a viable marketing strategy for augmenting the production and realising a higher unit value for shrimp production.Not Availabl

Not Available

Not AvailableAmong the different shrimp species cultured in India, Tiger shrimp, Peneaus monodon is the most popular and commands considerable demand all over India, including Maharashtra. In India, there exists about 1.2 million hectare of potential area suitable for shrimp farming. It has been estimated that about 1.45 lakh tonnes of shrimp were produced during the year 2006. Shrimp farming has helped to generate employment opportunities due to increase production, better transport facilities, improved processing, marketing techniques and export trade. However, the industry suffered various shocks including white spot disease, price fluctuation at international level and threat of antidumping by USA, which resulted in greater risk in production and marketing. All these issues have direct bearing on the profitability and economics of shrimp farming operations. The present study is based on economic analysis of shrimp farming in the coastal Maharashtra viz.. Thane, Raigad, Ratnagiri and Sindhudurg. The data on shrimp farming was collected from a total sample size of 110 farmers, using a pretested questionnaire. The technical efficiency was estimated using ’Cobb Douglas Production Function'. The results revealed that the water spread area, stocking density per hectare, and fertilizer used were the most important factors for determining the production of shrimp in the Slate of f^aharashtra. The cost of seed, quantity of feed, and culture period were the most pertinent factors for determining the production of shrimp in Thane District. The culture period and quantity of feed were the most important factors for determining the production of shrimp in Raigad District. Stocking density, cost of medicines and feed required were the most important factors for determining the production of shrimp in Ratnagiri and Sindhudurg Districts. The study suggests the need for the concerted efforts in developing a disease management plan and evolving a viable marketing strategy for augmenting the production and realising a higher unit value for shrimp production.Not Availabl

Not Available

Not AvailableTechnical efficiency of shrimp farming in coastal Maharashtra: A production function approachNot Availabl