DEVELOPMENT OF TEENAGE CLUB ACTIVITY IN THE SOVIET OUTOF- SCHOOL WORK IN ORENBURG REGION

Purpose: To study the development of teenage club activity in the Orenburg region from 1931 till 1958 in the Soviet out-of-school work in a national context. Methodology: The main stages are defined and their descriptive characteristic is given on the basis of proposed and formulated criteria via comparative qualitative research methods. Main Findings: The leaders of the club associations where children from families with difficulties and problems can be met and given qualified consultation. The development of the teenage club activity in the Orenburg region is represented by three periods of development, decline and flourishing. Applications: This research can be used at universities, historical organizations, and culture-literature institutes and by graduate students in history. Novelty/Originality: The paper explored the history of the regional system of teenage club activities in the Orenburg region which is becoming of particular importance as it allows to think critically and borrow the most advanced things for the further development of the club activities and for the further improvement of the education system

Cooperation of Educational Establishments and Parental Communities in Marketing Activities

The paper shows the possibility of cooperation between educational establishments and parental communities in the process of marketing activity. It is necessary to create a marketing service, to do marketing research in order to study the opinion of the subjects of the educational process on such a cooperation, to set goals and develop the algorithm of actions of achieving themВ статье показана возможность развития партнерских отношений образовательного учреждения с родительской общественностью в процессе маркетинговой деятельности. Рассмотрены условия достижения этой цели: создание маркетинговой службы; проведение маркетингового исследования, изучающего мнения субъектов образовательного процесса по поводу их взаимодействия; определение желаемого результата; разработка алгоритма действий по его достижени