The rewards of corporate giving

When conducted through a well-designed programme, corporate community involvement, such as employee volunteering, will benefit both the company and volunteers. In particular, these programmes can be useful to marketing and human resource managers

The nonprofit case for corporate volunteering: a multi-level perspective

This article argues that the nonprofit case for corporate volunteering is complex, requiring a multi-level perspective on the outcomes for nonprofit organizations (NPOs). To develop this perspective, we adopted an inductive research approach, conducting 39 exploratory semi-structured interviews with NPO staff. We argue that NPO scholars and practitioners should disentangle individual and organizational-level outcomes resulting from interactions between corporate volunteers and NPO staff, as such micro-dynamics ultimately affect NPO services. Moreover, these outcomes are subject to conditions at the organizational level (e.g. involvement of intermediaries), as well as at the individual level (e.g. type of assignment). Our study highlights the complexity that should be considered when addressing the fundamental question of whether corporate volunteering contributes to the ability of NPOs to provide their services, and under what conditions. We therefore propose that corporate volunteer management within NPOs is inherently, albeit contingently, intertwined with the services that these organizations provide

A New Spirit Across Sectors: Constructing a Common Justification for Corporate Volunteering

Corporate volunteering is an activity located at the intersection of the corporate and nonprofit spheres. Its coordination and implementation create interesting encounters between professionals from both sectors. This article adopts a pragmatic sociological approach to analysing the discursive processes that nurture or hinder these encounters and the corporate volunteering activities they aim to produce. It brings to the fore the nonprofit perspective by analysing 39 semi-structured interviews with Dutch and Belgian nonprofit professionals who were engaged in corporate volunteering coordination. The study shows that a flexible and project-oriented justification regime, which is mainly promoted by nonprofits that match companies with other nonprofits, creates a common discursive terrain that nurtures cross-sectoral collaboration. Other justification regimes, particularly the civic one, are increasingly marginalised, as they are perceived as hindering collaboration rather than enabling it. Thus the proliferation of corporate volunteering, and the dominance of the project-oriented justification that is intertwined with it, together challenge classical identifications of the nonprofit sector with civic action

The nonprofit case for corporate volunteering: a multi-level perspective.

This article argues that the nonprofit case for corporate volunteering is complex, requiring a multi-level perspective on the outcomes for nonprofit organizations (NPOs). To develop this perspective, we adopted an inductive research approach, conducting 39 exploratory semi-structured interviews with NPO staff. We argue that NPO scholars and practitioners should disentangle individual and organizational-level outcomes resulting from interactions between corporate volunteers and NPO staff, as such micro-dynamics ultimately affect NPO services. Moreover, these outcomes are subject to conditions at the organizational level (e.g. involvement of intermediaries), as well as at the individual level (e.g. type of assignment). Our study highlights the complexity that should be considered when addressing the fundamental question of whether corporate volunteering contributes to the ability of NPOs to provide their services, and under what conditions. We therefore propose that corporate volunteer management within NPOs is inherently, albeit contingently, intertwined with the services that these organizations provide