18 research outputs found

    A typology of risk in vacation travel

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    Typescript (photocopy).The goal of this research was to develop a better understanding of how risk attitudes influence vacation behavior. An exploratory field study was conducted to evaluate the risk attitude--vacation behavior relationship. A sample of residents in College Station, Texas completed a self-administered survey instrument that elicited general attitudes about risk, attitudes about risk in vacations and perceptions of risk associated with the most recently visited destination. Information that described the most recent vacation was also collected. Analysis of this information indicated that general attitudes about risk were not related to the more situationally specific risk attitudes concerning vacations and destinations. Further analysis identified three broad types of vacation-oriented risk attitudes. A majority of the respondents did not perceive much risk in vacation activities (the risk neutral group). A second group, representing about 21% of the sample, perceived risks related to physical danger and equipment problems (the functional risk group). A third group, representing about 9% of the respondents, viewed their destination as being riskier than vacations in general (the place risk group). The identified risk groups differed in several vacation behaviors. For example, individuals in both the place risk and functional risk groups were more likely to have used the home of friends or relatives as a source of accommodation or to have been on a repeat visit than were respondents in the risk neutral group. Members of the risk neutral group were more likely to have used travel experts when planning their trip or to have previously visited Europe or the Caribbean than respondents in either the place or functional risk groups. In summary, the results of this research indicated that understanding risk attitudes provided useful information about vacation behavior. Furthermore, risk handling strategies in vacations differed from those reported in the consumer behavior literature, indicating that a strong situational component influences the relationship between risk attitudes and behavior

    Rethinking service recovery: a customer empowerment (CE) perspective

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    Generally, complainants have been given little power to effect how their service recovery encounter unfolds. Meanwhile, the satisfactory resolution of customer complaints has been a challenging task for many service organizations. Empowering customers in service recovery provides a solution for this challenge. However, the studies on customer empowerment (CE) have taken very narrow perspectives of CE and therefore, none of them individually can explain the nature of CE in service recovery situations among various services that represent the services industry. Based upon the review of the previous research, this article proposes a more integrative theoretical framework in an attempt to better describe and explain the customers’ view of CE in the management of service recovery encounters. According to the proposed model, the degree of complainant-perceived empowerment during service recovery determines both the level of complainant's affective/cognitive responses and the level of subsequent complaint satisfaction. Implications are provided and discussed from both practical and theoretical perspectives

    ACCEPTANCE AND PERCEIVED EFFECTIVENESS OF BIOMETRICS AND OTHER AIRPORT SECURITY PROCEDURES

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    Biometrija se sastoji od automatiziranih metoda prepoznavanja neke osobe na temelju njezinih fizioloških ili ponašajnih osobina – primjerice, lica, otisaka prstiju, geometrije dlana, rukopisa, šarenice i mrežnice oka, vena, i glasa. Ovo istraživanje koristi Model prihvaćanja tehnologije (Technology Acceptance Model – TAM) za ispitivanje putnika o njihovu prihvaćanju biometrijskih tehnologija i njihovoj predodžbi o djelotvornosti tih postupaka za sigurnost u zračnim lukama. Posebno je provedena dodatna analiza u svrhu provjere mogućih moderirajućih učinaka vezanih uz spol, dob, stupanj obrazovanja i prihode ispitanika, kao i učestalost putovanja zrakoplovom. Rezultati pokazuju da određeni broj putnika smatra biometrijske tehnologije kako prihvatljivima tako i djelotvornima za povećanje sigurnosti putovanja. Rezultati ovoga istraživanja su pokazali i da spol, dob, stupanj obrazovanja, prihodi, i učestalost letenja vrlo malo utječu na prihvaćanje biometrije i na predodžbu o njezinoj djelotvornosti.Biometrics are automated methods of recognizing a person based on a physiological or behavioural characteristic – i.e., face, fingerprints, hand geometry, handwriting, iris, retinal, vein, and voice. Travellers are examined on their acceptance and perceived effectiveness of biometric technologies in airport security using the Technology Acceptance Model (TAM). Additional analysis is performed separately to check for possible moderating effects of respondents’ gender, age, education, income, and flying frequency. Findings suggest that some travellers perceive biometric technologies as both acceptable and effective in making travel safer. The results of this study also show very few effects of gender, age, education, income, and flying frequency on biometrics’ acceptance and perceived effectiveness
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