Pengembangan Kampung Wisata Berbasis Kearifan Lokal Di Dusun Kamal Desa Karangsari Kecamatan Pengasih Kabupaten Kulun Progo

This study aims to identify the physical and non-physical potential of Kamal Hamlet, Karangsari Village, examine the extent of community participation in the development of Kamal Tourism Hamlet Karangsari Village, then researchers will design a tourism village model based on local wisdom that can accelerate the development of Kamal Tourism Hamlet Karangsari Village so that the people can enjoy the results of their existence the Tourism Village. The type of research used in this research is descriptive qualitative. Sources of research data obtained from interviews, observation, and documentation in 2019. The data analysis technique used in this study is an interactive model. Based on the research results, the physical potential in Kamal Tourism Hamlet Karangsari Village is natural and cultural potential. While the non-physical potential is the Karangsari community involved in the development of a tourist village, the level of community education, land tenure of yards, fields, gardens and rice fields, as well as the main household income per month. The tourism development model that can be used in Kamal Tourism Hamlet Karangsari Tourism Village is a development model based on local wisdom, namely nature and culture based because Kamal Tourism Hamlet Karangsari Village has various natural and cultural potentials. Keywords :  Physical Potential1, Non-Physical Potential2, Community Participation3, Local Wisdom 4This study aims to identify the physical and non-physical potential of Kamal Hamlet, Karangsari Village, examine the extent of community participation in the development of Kamal Tourism Hamlet Karangsari Village, then researchers will design a tourism village model based on local wisdom that can accelerate the development of Kamal Tourism Hamlet Karangsari Village so that the people can enjoy the results of their existence the Tourism Village. The type of research used in this research is descriptive qualitative. Sources of research data obtained from interviews, observation, and documentation in 2019. The data analysis technique used in this study is an interactive model. Based on the research results, the physical potential in Kamal Tourism Hamlet Karangsari Village is natural and cultural potential. While the non-physical potential is the Karangsari community involved in the development of a tourist village, the level of community education, land tenure of yards, fields, gardens and rice fields, as well as the main household income per month. The tourism development model that can be used in Kamal Tourism Hamlet Karangsari Tourism Village is a development model based on local wisdom, namely nature and culture based because Kamal Tourism Hamlet Karangsari Village has various natural and cultural potentials

Optimalisasi Digital Marketing untuk Pelaku UMKM di Kabupaten Tasikmalaya: Sebuah Upaya Pemberdayaan Masyarakat

Penelitian ini bertujuan untuk memberikan bimbingan teknik digital marketing kepada masyarakat yang kurang mengakses teknologi informasi dan memiliki usaha mikro, kecil, dan menengah (UMKM). Penelitian ini dilakukan melalui kegiatan pelatihan dan pendampingan langsung kepada para pelaku UMKM dalam mengoptimalkan pemanfaatan media sosial, pembuatan konten digital, dan strategi pemasaran online lainnya. Hasil penelitian akan diukur berdasarkan peningkatan pengetahuan dan keterampilan peserta, serta dampak terhadap perkembangan usaha mereka. Bimbingan teknis digital marketing ini melibatkan 65 pelaku UMKM

Driving Factors of Entrepreneurs to Do Business in the Metaverse: A Conceptual Research

The Metaverse gains more and more attention each day. The development of the Metaverse requires entrepreneurs to grow their business capabilities and the willingness to do business in the Metaverse. However, the Metaverse remains a mystery for many due to its contemporary nature. Thus far, those developing businesses in the Metaverse are limited to the early adopters. In that regard, this research aims to contribute to the literature on the Metaverse by investigating factors that drive entrepreneurs to do business in the Metaverse. The current state of the literature provides very limited empirical insight regarding the Metaverse. This research utilizes an extensive literature review method, particularly in entrepreneurship literature in a virtual world setting (e.g., Second Life), to obtain relevant insight on the subject matter. The literature regarding the previous trend of the virtual world can act as a proxy to gauge the Metaverse due to their similar characteristics. Furthermore, this conceptual study is projected to produce a new proposed model that comprises factors that drive the entrepreneurial intention to do business in the Metaverse.Keywords: Artificial intelligence, business intention entrepreneurship, metaverse, virtual worl