The modern commerce in Romania

The big stores’ networks preferred so far to independently develop, and this thing will change at the same time with the development of the big dimension commercial centers that started appearing in Romania too, with serious extension perspectives. Another aspect that contributes to this tendency is also the fact that the plots of land are more and more hard to find and at huge prices when compared to those on the more developed markets in the west too, so that the renting of the locations will be a strategy more and more adopted in the extension of the retail networks on the local market.The modern commerce, retail market, hypermarket, supermarket, discount and cash and carry

THE ECOLOGIC BALANCE IN THE EQUATION OF THE DURABLE DEVELOPMENT

In the pure ethnic and economic logic of the development, like it was in general create till not long ago, the environment medium and the natural resources have been considered simple instruments which served to the economic increase. The negligence of the cost of the degrade and the damage brought to the medium and to the human health generated costs which had to and still have to be supported by the whole society, which is threatened by the worsening of the ecologic perils.development equation, protection of the medium, economic, human, environmental and technological, durable development, pollutant, antipollutante industry.

CONCEPTS AND THEORIES REGARDING THE BEHAVIOR OF THE CONSUMER OF PRODUCTS AND SERVICES

The essential component of human behavior, the consumer’s behavior restrictively, reflects people’s conduct when it comes to buying and / or consuming material goods and services. At large, it comprises the entire conduct of the final user of material and immaterial goods. The study of the behavior of the consumer is vital for an enterprise in the motivation of the consequences that it carries along regarding all the decisions of marketing : the positioning of the brands, the segmentation of the markets, the development of new products, advertising strategies of distribution etc. The analysis of the consumer’s behavior, because of the fundamentally different nature of the acts and processes of decision that compose it, is characterized by its multidisciplinary origin. Thus, economy, such as psychology, sociology, anthropology permitted the laying of the conceptual foundations of the actual knowledge in this domain. Even though the interdisciplinary character of the consumer’s behavior investigations is recognized, there are, however, numerous points of view in the specialty literature that plead for the autonomization of this domain. This thing doesn’t impose though its separation from the marketing studies.analysis of the consumer’s behavior,advertising strategies ,positioning of the brands

Creativity and Innovation – Economic Crisis Possible Counters

It is well known the fact that in a highly competitive market as the European one, innovation is the driving force for economic competitiveness. Statistical data shows large gaps between Romania and EU in the rates of innovation, but the objective for 2013 is that the share of firms that introduce innovative products or services to approach the EU average. Innovation is essentially a result for which research can be one source, along with other factors such as experience, communication, marketing, etc. Therefore a coherent innovation policy needs a cross-national coordination. It is also absolutely true that we live in the middle of a European Union which vibrates rich and full of creative energy diversity and innovative ideas. Amid ever fiercer competitiveness and the important global challenges, innovative practices and creative solutions are a springboard to economic growth and prosperity of our countries and regions. Skills, ideas, processes, all come together to help us gain a competitive advantage. Europe must not respond to the current crisis by reducing investment in skills and innovation, but as European Union citizens we must have the confidence, to rely on the quality of our ideas and our ability to adapt.global crisis, creativity, innovation, research and development

Electronic Banking Services in Economy Based on Knowledge

The term "electronic banking" or "ebanking" covers both computer and telephone banking. Using computer banking, a charity’s computer either dials directly into its bank's computer or gains access to the bank’s computer over the internet. Using telephone banking, the charity controls its bank accounts by giving the bank instructions over the telephone. Both computer and telephone banking involve the use of passwords which give access to the charity’s accounts.Technological innovation and competition among existing banking organizations have allowed a wider array of banking products and services to become accessible and delivered through the Internet. The rapid development of e-banking capabilities carries risks as well as benefits. The bankers are to recognize, address and manage banking institutions in a prudent manner according to the fundamental characteristics and challenges of e-banking services.banking system, electronic banking, telephone banking, internet banking, internet-based payments

The quality in the domain of services

The quality means different things for different persons depending on their experience and their position in an organization, thus, even though the preoccupations for quality appeared from the very beginning of humankind, only in the 20th century a spectacular evolution of the actions and the concepts regarding quality was brought forth. The modern concept of quality is based on four fundamental rules : the defining of quality, the prevention, zero defects and the measurement.concept of quality in services, the quality of services differentiates

Analysis of the Romanian Advertising Market

Once with the gradual disappearance of the monopoly of the state and the socialist economy, the Romanians were forced to reinvent advertising and marketing communications. The tests on our own have turned into a need to professionalize these fields, which are one of the most powerful engines of the economy and contemporary social life. Reinventing turned, as so often in our modern history, into a synchronization process, of rapid combusting stage;the talent and the enthusiasm of the Romanian advertisers were molded on the prescriptions and the institutions that already had a stock of knowledge accumulated during more than a century. The result was a continuous progress, resulted in a spectacular economic growth of the industry and in the awards obtained by local creations at international festivals. The TV spots, radio, posters, giant billboards and press designs have become some of the most spectacular manifestations of contemporary culture, they are brilliant, eyecatching, arouse strong emotions and desires, require that we identify with the characters that we love, make us smile or make us think.advertising, market analysis, trends, effects.

Global Logistics Information - Key Ingredient

When we use the term "Global", we talk about imports from Asia to the U.S.; we talk about exports to Europe; we talk about movements within North America, and products, components and finished goods. With such a complex scope of locations, plants, warehouses, vendors and customers, the five key issues of logistics are especially critical with global logistics: movement of product, movement of information, time / service, cost, integration--within your company between you and your customers and between you and your vendors.the logistic, the products, materials, market, commerce

THE ACCESSIBILITY OF PERSONS WITH DISABILITIES IN ROMANIAN TOURISM

The development of tourism as a whole consists of the development of all the existing tourism categories in an economy, including tourism for people with disabilities. We adress this issue given the fact that the number of people with disabilities is increasing and those willing to practice tourism are growing. These aspects constrain tourism service providers to adapt their infrastructure to be accessible to all categories of people with disabilities; whether we talk about people with hearing, seeing or talking problems, with locomotory problems, with various chronic conditions, these people have the right to practice tourism and benefit from special accessibility conditions. So we have to discuss in terms of equal opportunities for all in the practice of tourism. Through this paper we aim to investigate the degree of development of tourist facilities for people with disabilities in the accommodation and catering establishments, the development of special tourism at national and international level. At the same time, through the research methods we use, we will analyze available statistical data. </p

Market Services and Their Role in the Quality of Life of the Population in Romania

Services are increasingly present in public life in Romania, they contributing substantially to meeting the of multiple needs, that once satisfied contribute to shaping the quality of life. We proposed in this paper to identify the extent to which market services provided to the population are covered by the standard of living and hence the quality of life in Romania, using to this purpose the theoretical conceptualization and statistical data that would allow conclusions to be drawn vis-à - vis the involvement of market services in determining the quality of life. Services contribution to quality of life refers to three important aspects: the consumption of services, the relations of services with free time and the environment.social protection, pension, social security system, demographic dynamics