Pengaruh Penggunaan Teknologi Informasi, Filtering Produk, dan Kinerja Manajemen Rantai Pasokan Terhadap Kinerja Perusahaan Pada Perusahaan Ritel di Kabupaten Grobigan dengan Pendekatan Balance Scorecard

The developing of retail companies in Indonesia in general and in the District Grobogan in particular, makes the competition in terms of selling the products is becoming tight. Added with the increasingly critical consumer in making a decision to purchase a product. Company’s performance can be seen through the balanced scorecard approach that includes financial and non-financial aspects, namely financial perspective, customer, internal business, and learning and growth. Information technology variable, the company's ability to choose products that will be sold, as well as the performance of supply chain management in retail companies will greatly affect the company's performance. The method used in this study is a method of analysis called Structural Equation Model (SEM) operated via AMOS application. The data used is primary data which have been obtained through a questionnaire given to each retailer in Grobogan. The number of samples used in this research were 100 respondents. Based on the analysis, we can conclude that retail companies in Grobogan have used these three variables properly in order to improve company performance viewed from four perspectives of the balanced scorecard. Only on three hypotheses that received the label above the 5% probability. As well as in testing the feasibility of this model in the sector SEM GFI and AGFI got marginal value

PENGARUH TOTAL QUALITY MANAGEMENT TERHADAP KINERJA KARYAWAN (Studi Pada PT. Bahana BuanaBox, Sayung)

Many new packaging industries have emerged in Indonesia resulted in the competitive of packaging industry in Indonesia will be more stringent, so that PT. Bahana BuanaBox, Sayung should improve the quality and performance of employees in producing the results their products because consumers are increasingly selective in choosing and using a product that will have to be consumed. This study aimed to analyze the influence of education and training, participation, and empowerment of the performance of employees of PT. Bahana BuanaBox, Sayung. The population used in this study were all employees of PT. Bahana BuanaBox, Sayung. The sampling technique used was purposive sampling. Criteria samples taken were all employees of the production of PT. Bahana BuanaBox, Sayung who has worked for more than three years totaling 200 employees. Methods of data collection in this study using questionnaires and interviews. Methods of data analysis using multiple regression. Based on the results of research, education and training, participation, and empowerment positive influence on employee performance, based on the results of goodness of fit, it can be said that the model can be used to predict the performance of employees while the test results from the coefficient of determination, employee performance is able to be explained by education and training, participation, and empowerment of 73.8%

ANALISIS PENGARUH CITRA MEREK, PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA KONSUMEN BANDENG JUWANA ELRINA)

This study aimed to analyze the influence of brand image, product, price, and promotion to purchasing decision study case on consumer of Bandeng Juwana Elrina. This study used four independent variables are brand image,product, price, and promotion. purchasing decision variable as a dependent. Simple random sampling method is used for this research. Sample were collected from 100 respondents who ever had experienced to buy in Bandeng Juwana Elrina. Multiple regression analysis is used for this study. The results showed that brand image, product, price, and promotion have positive and significant effect to purchase intention

PENGARUH KESADARAN MEREK, CITRA MEREK, LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DENGAN SIKAP MEREK SEBAGAI VARIABEL INTERVENING PADA ONLINE TRAVEL AGENT TIKET.COM

This study is aimed at showing the influence of Brand Awareness, Brand Image, and Brand Loyalty to the consumer purchase decision through brand attitudes on Online Travel Agent Tiket.com. The data obtained are taken from 100 respondents who are users of Online Travel Agent Tiket.com and are taken by using purposive sampling. The analysis method used in this study is quantitative method including validity and reliability test, classic assumption test, multiple regression analysis, T test, F test, and coefficient determination using SPSS analysis tool. The result of this study shows that brand awareness, brand image, and brand loyalty have such possitive and significant effect to brand attitude. While brand attitude have such possitive and significant effect to the consumer purchase decision

CPENGARUH ATRIBUT PRODUK ROTIBOY TERHADAP KEPUASAN KONSUMEN DI MALL CIPUTRA SEMARANG

One of the dominant factors for providing customer service is the satisfaction of consumers. Efforts must be made to satisfy customer needs profitably (win-win solution), the state in which both sides feel to win and no one harmed. Preservation of customer satisfaction with the company's sales volume is expected to be maintained, and even increased. Allegedly the factors that influence consumer satisfaction in this study, among others; affordability, product quality, product design and product reliability. The theory is used to generalize is as stated by Dutka (2010) which says that the product attributes of customer satisfaction are universally include 1) the value price relatons, 2) product quality, 3) product benefits, 4) product features, 5) product Deign, 6) product reliability and consistency, and 7) range of product or service. Dutka signal taken from the 4 factors of product attributes that are considered influential on consumer satisfaction Rotiboy, for reasons related data avaibilitas and visibility of the object, namely; affordability, product quality, product design and product reliability. Thus, the hypothesis is "a positive influence variables affordability, product quality, product design and reliability of the product simultaneously on consumer satisfaction Rotiboy". The research sample of 100 respondents drawn from consumers who shop at Rotiboy Mal Ciputra Semarang, who previously made provision sample size calculation formula Slovin. Sampling using accidental sampling technique. With the tempo of deployment questionnaire that takes about 20 days, then the 100th questionnaire subsequently processed and analyzed. Based on statistical calculations with SPSS, then the inference is variable affordability, product quality, product design and reliability of products collectively or partially, affects customer satisfaction (Y). Therefore H1 through H5 is received at the level of 95 percent. Referring to the research results of the four independent variables the study, the four independent variables of research, namely affordability, product quality, product design and reliability of\ud products contributing to customer satisfaction is still possible to be improved, in which the variable quality of products has the most dominant influence on consumer satisfaction

ANALISIS PENGARUH CREATIVE PROMOTION, VISUAL MERCHANDISING DAN HARGA PADA KEPUTUSAN PEMBELIAN PRODUK RITEL FASHION (Studi Kasus pada Konsumen PT. Mitra Adi Perkasa)

In this global era, there are big emerging retail companies in Indonesia. The growing retail companies in Indonesia caused by the change in consumption patterns, especially in the retail fashion products. This is supported by the shopping behavior of Indonesian citizen has begun to shift, from shoping in traditional to modern retail market. This study aims to analyze the influence of creative promotion, visual merchandising, and pricing on product purchasing decisions on consumer retail fashion of PT Mitra Adiperkasa. The data collection method was collected by questionnaire . The primary data source used in this study is data on respondent's perceptions of creative promotion, visual merchandising, pricing and purchasing decisions. The questionnaire in this study using a Likert scale. In determining the scale, then we use the measurement scale or range scale. Quantitative analysis includes Validity Test, Reliability Test, Classical Assumption Test, Regression Analysis, and Test of Goodness of Fit which includes analysis coefficient of determination (R2), F test and t test. The results of this study are Creative promotion proved positive and significant impact on purchasing decisions, which can be evidenced from the results of t - test of 2,256. Visual merchandising proved positive and significant impact on purchasing decisions, which can be evidenced from the results of t - test of 4.252. Price proved positive and significant impact on purchasing decisions, which can be evidenced from the results of the test - t of 4.05

PENGARUH STORE ATMOSPHERE, PROMOSI, DAN PENDAPATAN TERHADAP IMPULSE BUYING KONSUMEN HYPERMART DI KOTA SEMARANG

The research is an attempt to find out the factors that affect consumer impulse buying at Hypermart in Semarang, to examine the effect of three external factors (store atmosphere, promotion, and income) on consumer impulse buying and to determine the amount of the effect of three factors on consumer impulse buying. The research is based on the primary data collected from respondents at Hypermart in Semarang with the help of structured questionnaire. The sample size was 100 respondents. We defined three hypotheses and SPSS software is used for data analysis. The statistical analysis method employed in this study are validity and reliability test. The classic assumption of multiple regression analysis and hypothesis testing using the t test and F test. Regression analysis used to see the correlations between consumerꞌs impulse buying behavior and each of three external factors. A 5% test of significance showed that there are positive relationship between store atmosphere, promotion, income, and consumer impulse buying behavior. Coeficient determination (R2) is 47,3%. This means that three independent variables could explain 42,2% variation while other variations in the amount of 52,7% explained by other variables that are not described in this study

PENGARUH KEPERCAYAAN, PERSEPSI KEMUDAHAN PENGGUNAAN, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI MARKETPLACE OLX (Studi Kasus di Kota Semarang)

E-commerce grows into an industry with fast dynamics with double-digit growth every year, similar business players grow like mushrooms and those who are not strong compete must go out of business, but those who survive and have the right strategy can actually grow to 3 digits a year. OLX Indonesia, formerly known as Tokobagus.com and Berniaga.com is a classifieds website in Indonesia focused on buying and selling products and services online, which is a place to find new or used goods with quality. Turns of used goods on the online platform become one of the e-commerce drivers because the turnaround is very fast, but OLX application often has troubles (can not or difficult to access) that decreased consumer’s trust, in addition to OLX application update is not yet user friendly has made Brand Image OLX declining and is indicated to lead to a growing lack of consumer decisions in resuming using the OLX website. This research is a causal associative research conducted in November 2017 to as many as 97 samples of community respondents who are domiciled in Semarang City who have used and have done transaction through OLX.co.id application determined by Purposive Random Sampling method. Sampling technique using Accidental Sampling. Data was processed and analyzed using SPSS 23.00 tool. The results showed that there is a positive and significant influence between Trust, Perceptions of Ease of Use, Brand Image simultaneously to the Repurchasing Decision through marketplace OLX

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MOTIF BELANJA SECARA ONLINE DI KOMUNITAS KASKUS SEMARANG

This research is motivated by the emergence of the phenomenon of online shopping through an online shop or from social networks. In particular, this study reviewed the online shopping through buying and selling forum kaskus. The development of internet users push the existence of a large potential for the creation of online shopping, online shopping is now a lifestyle of modern society and reach all layers and areas, online shopping has a positive impact also for the equalization of goods distribution The purpose of this study was to determine the effect of knowledge of Internet technology, consumer confidence, quality website and product quality online shopping motives. This research was conducted on consumers shopping online in the forum kaskus and purchase a set number of samples of 100 respondents using purposive sampling method. Analytical methods used are quantitative analysis and qualitative analysis. Data that has met the test of validity, reliability test, and test the classical assumption processed resulting regression equation as follows: Y = 0300 X1 + .358 X2 + .335 X3 + .017 X4 Where online shopping motive variables (Y), knowledge of Internet technologies (X1), consumer confidence (X2), the quality of the website (X3), and product quality (X4). Hypothesis testing using t test showed that the four independent variables under study is found to significantly affect the dependent variable motifs shopping online. Then through the F test showed that the four variables is feasible to test the dependent variable displacement brand decision. Figures Adjusted R Square of 0.695 shows that 69.5 percent of the variation in online shopping patterns may be explained by four independent variables in the regression equation. While the rest of 64.9 percent is explained by other variables outside of the four variables used in this study