Externalizing, internalizing and fostering commitment: the case of born-global firms in emerging economies

This paper examines the HR practices of mature born-global firms from twenty-nine emerging economies. Through an examination of large scale survey data the paper questions the extent to which firm size impacts the employment of temporary workers, the employment of skilled workers and the extent of employee training. Findings suggest that as firm size increases the use of temporary workers decreases, the number of skilled workers increases and the number of employees receiving training also increases. The paper highlights how born-global firms are able to shift away from externalized, market-based approaches towards more internalized, commitment-based approaches in order to survive, adapt and grow

The impact of corporate volunteering on CSR image: a consumer perspective

Received: 29 June 2013 / Accepted: 15 January 2014Abstract Corporate volunteering (CV) is known to be an effective employee engagement initiative. However, despite the prominence of corporate social responsibility (CSR) in academia and practice, research is yet to investigate whether and how CV may influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in Australia show perceived familiarity with a company’s CV programme to positively impact CSR image and firm image, partially mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty as well as word-of-mouth. Further analysis reveals the moderating effect of perceived leveraging of the corporate volunteering programme, customer status and the value individuals place on CSR. The paper concludes with theoretical and managerial implications, as well as an agenda for future research.Carolin Plewa, Jodie Conduit, Pascale G. Quester, Claire Johnso

Regional differences in portion size consumption behaviour: Insights for the global food industry

Abstract: Given the influence of globalization on consumer food behaviour across the world, the purpose of this paper is to contribute to the theoretical discourse around food portion size as a global consumption-related symbol and its underlying socio-economic drivers for food industry strategy. Overall, 25,000 global food consumers were surveyed across 24 countries to elicit insight on portion size consumption behaviour as well as consumer perception on eating and drinking small portion size within selected socio-economic classes. The data was quantitatively analysed to answer the pertinent research objectives. In 20 out of the 24 global markets surveyed, large food portion size was statistically established as a prevalent consumption-related symbol. The paper found that there are regional differences in portion size food consumption behaviour, and further disparities exist across age, gender and income status in 24 countries covering all regions, including Australia, China, Mexico, South Africa, United Kingdom and United States of America. The outlined food industry implications reveal that adaptation and standardisation strategies are still relevant in global food and nutrition strategy as revealed by the variations in the preference for food portion sizes across various countries of the world

Validating acculturation models: the case of the Australian-Chinese consumers

Previous research in the area, predominantly conducted in North America with Hispanics or French Canadians, has provided two alternative models of acculturation. This study examines empirically whether the assimilation model of acculturation is more valid than the “unique behavior”’ model in the case of Australian-Chinese consumers. Based on 288 respondents of Chinese background but exhibiting contrasting degrees of acculturation, several aspects of consumer behavior, including information search, product evaluation, purchase behavior and post-purchase evaluation, were examined in the case of three products of increasing involvement, namely toothpaste, stereos and cars. Our results suggest that both views are valid and demonstrate that further research is needed in this area of growing economic significance.Pascale G. Quester, Irene Chon

Acculturation and consumer behaviour: The case of Chinese Australian consumers

An empirical study involving 288 respondents examined whether the assimilation model of acculturation is more valid than the ‘unique behaviour’ model in the case of Australian-Chinese consumers. Chinese Australian consumers exhibiting contrasting degrees of acculturation provided information regarding several aspects of consumer behaviour, including information search, product evaluation, purchase behaviour and post-purchase evaluation in the case of a particular product category, namely cars. Results suggested that both views are valid and demonstrated the need for further research in this area.Pascale G. Quester, Amal Karunaratna and Irene Chon

Network Management of Multi-Sectoral Innovation

http://www.mbs.ac.uk/research/marketingstrategy/imp2007/index.asp

Managing innovation networks: An exploratory study

ANZMAC 2007: Reputation, Responsibility, Relevance Invalid ISBN 9781877156299 as shown on the publicationDespite the increasing relevance of innovation networks comprising government, business and universities, little research has investigated factors influencing their successful management. In order to fill this gap, this study presents a critical review of literatures in the areas of the innovation and networks. It then discusses findings from interviews held with key informants of innovation networks which revealed that cognitive, structural and relational factors influence network success

Management of networks involving Technology Transfer from public to private sector: a conceptual framework

Copyright © 2009 Inderscience Enterprises LimitedOver recent decades, increasingly complex networks have emerged among universities, industries and governments involved in technology transfer from public to private sector. Despite the growing international importance of such networks, academic research examining the key management factors leading to their effectiveness is still sparse. This exploratory study investigates such network management factors in various industries in Australia. Based on interviews held with members from university, industry and government, we provide an analysis from a network-level perspective. Findings are used to develop a conceptual framework concerned with managing networks involving technology transfer from public to private sector.Giselle Rampersad, Pascale Quester and Indrit Troshan

Australian Chinese consumers: Does acculturation affect consumer decision making?

The original publication can be found at http://www.HaworthPress.comPresents information on a study which examined the effects of acculturation on the decision-making processes of Chinese-Australian consumers. Several aspects of consumer behavior; Influence of manufacturers and advertising on acculturation groups; Differences between high-, medium- and low-acculturated Chinese consumers in terms of decision-making process; Results and discussion