The design of international dual degree programmes as effective transnational education experiences

International Dual Degree (IDD) programmes recently emerged as an attractive transnational education (TNE) opportunity for both prospective students and higher education institutions. Students can experience different education systems, increase their international networks, and ultimately boost their employability. Organizations can develop their international presence, exchange best practices, and exploit efficiencies. Despite their numerous advantages and some distinguished cases of success, IDD programmes remain marginal in the global offer of TNE. Multiple processes intertwine to configure them as complex ventures that often intimidate education managers. The chapter builds on a case study to present decision-makers with a framework for designing and implementing a successful IDD programme. The WHEEL framework aims at equipping education managers with practical signposts for successfully engaging with such strategic opportunity

Minding the gap: an assessment of the quality of course information available on the websites of African universities

Deciding which university to attend and what course to study are essential choices for prospective students. Given Universities’ websites have been considered a vital source of information for prospective students, this study explores the quality and quantity of information about undergraduate programs available in African Universities. The study adopts the ALARA Model of Information Search on website, a novel methodology, which brings together case study research, stakeholder roleplay and netnography. Taking the role of a prospective student, the research explores the availability, location, accessibility, relatability and actionability (ALARA) of information provided on University websites. The study found that prospective students are short-changed as the Universities are not providing enough information for them to decide. More than 70 per cent of the best Universities in Africa did not provide any information for their prospective students about the programs they intend to study. The study offers both theoretical and managerial implication. It extends knowledge about marketing higher education, understanding student information search. The study also highlights implication for University Managers, Academic staff, Marketing Communication Team, Information and Communications Team and other teams responsible for developing and updating the Universities’ website with current and relevant information about the programs offered by the University