Marketing Strategies in Financial Services of Emerging Economies: A Case Study on the Indian Banking Industry

Since 1991, after liberalization came about, India through social reforms had opened its market doors to foreign trade and investments by relaxing their government norms and regulations (www.indhistory.com, Manghirmalani,2008) . This brought about the start of the financial service sector which started dominating the growth of the economy and became the largest contributor to the country’s GDP in the time to follow. (www.mapsofindia.com).Today, the Indian financial services sector forms the second largest component in the entire services sector in a government budget. Thus, explaining the latent dormancy in this sector

Marketing Strategies in Financial Services of Emerging Economies: A Case Study on the Indian Banking Industry

Since 1991, after liberalization came about, India through social reforms had opened its market doors to foreign trade and investments by relaxing their government norms and regulations (www.indhistory.com, Manghirmalani,2008) . This brought about the start of the financial service sector which started dominating the growth of the economy and became the largest contributor to the country’s GDP in the time to follow. (www.mapsofindia.com).Today, the Indian financial services sector forms the second largest component in the entire services sector in a government budget. Thus, explaining the latent dormancy in this sector

Abstracts of National Conference on Research and Developments in Material Processing, Modelling and Characterization 2020

This book presents the abstracts of the papers presented to the Online National Conference on Research and Developments in Material Processing, Modelling and Characterization 2020 (RDMPMC-2020) held on 26th and 27th August 2020 organized by the Department of Metallurgical and Materials Science in Association with the Department of Production and Industrial Engineering, National Institute of Technology Jamshedpur, Jharkhand, India. Conference Title: National Conference on Research and Developments in Material Processing, Modelling and Characterization 2020Conference Acronym: RDMPMC-2020Conference Date: 26–27 August 2020Conference Location: Online (Virtual Mode)Conference Organizer: Department of Metallurgical and Materials Engineering, National Institute of Technology JamshedpurCo-organizer: Department of Production and Industrial Engineering, National Institute of Technology Jamshedpur, Jharkhand, IndiaConference Sponsor: TEQIP-