Communication between process and structure : modelling and simulating message reference networks with COM/TE

Focusing on observable message signs and referencing structures, communication processes can be described and analysed as message reference networks which are characterized by dynamic pattern evolution. Computational simulation provides a way of obtaining insights into the factors driving such processes. Our paper describes a theoretical framework for communication-oriented modelling — the COM approach — that is centred around the notion of social visibility as a reputation mechanism. The approach contrasts with agent-based social networks on the one hand, and with bibliometric document networks on the other. In introducing our simulation environment COM/TE, typical properties of message reference networks are discussed in terms of a case study which deals with the impact of different media and styles of communication on emergent patterns of social visibility