8 research outputs found

    Medford Police Public Relations Plan

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    27 pagesThis report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Medford’s police and fire facilities, with the intent of addressing both department’s issues as a single project. At the beginning of winter term, it was determined that each department would best be served by individual reports. In winter term 2014, students in Strategic Planning and Cases (J453) used the research conducted in J495 to identify strategic communications issues. In spring term 2014, Public Relations Campaigns (J454) students developed a public relations campaign designed to assist the Medford Police in addressing identified communications issues

    Public Relations Plan Medford Emergency Management

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    37 pagesThis report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Medford Emergency Management. In winter term 2014, students in Strategic Planning and Cases (J453) used the research conducted in J495 to identify strategic communications issues. In spring term 2014, Public Relations Campaigns (J454) students developed a public relations campaign designed to assist Medford Emergency Management in addressing identified communications issues

    Medford Fire-Rescue Public Relations Campaign

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    60 pagesThis report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Medford’s Police and fire facilities, with the intent of addressing both Department’s issues as a single project. At the beginning of winter term, it was determined that each Department would best be served by individual reports. In winter term 2014, students in Strategic Planning and Cases (J453) used the research conducted in J495 to identify strategic communications issues. In spring term 2014, Public Relations Campaigns (J454) students developed a public relations campaign designed to assist Medford Fire-Rescue in addressing identified communications issues

    Newberry Country Trail Strategic Public Relations

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    32 page

    Strategic Public Relations Plan & Client Materials Redmond Wastewater Division

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    40 pagesOver 10 weeks, a team of students in J454, the Public Relations Campaigns class at the University of Oregon’s School of Journalism and Communication, conducted primary and secondary research to enhance their understanding of the Redmond Wastewater Division, how it operates, and its position in the City of Redmond and the larger realm of public utilities. This research led the team to better advise the City of Redmond on raising awareness of best wastewater practices

    Strategic Public Relations Plan: Willamalane Center for Sports and Recreation

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    44 pagesThis report concerning the Willamalane Center for Sports and Recreation is a compilation of student work and includes a public relations plan, research analysis, and implementation materials. Students assessed the key challenges and opportunities and performed a SWOT analysis of Willamalane Center’s strengths, weaknesses, opportunities, and threats. For the two target audiences (regular renters and potential renters), the public relations plan outlines the key messages, objectives, strategies, tactics, and evaluations. The research report analyses results from an online survey and individual in-depth interviews

    Rogue Valley Transportation District Public Relations Plan

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    32 pagesThis report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Rogue Valley Transportation District. In winter term 2014, students in Strategic Planning and Cases (J453) used the research conducted in J495 to identify strategic communications issues. In spring term 2014, Public Relations Campaigns (J454) students developed a public relations campaign designed to assist RVTD in addressing identified communications issues
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